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What is Amazon Product Advertising
API?
“A dynamic, robust and flexible
way to programmatically access
Amazon’s product selection and
discovery functionality.”
Getting started
 Join Amazon Associates program. Associates earn commissions by
using their own websites to refer sales to Amazon.com. To get a commission,
an Associate must have an Associate ID, also known as an Associate tag.
 Sign-up for the Amazon Product Advertising API. Use the primary
or secondary email address in your Associates account to sign up for API
 Read License Agreement. Understand and agree to the terms and
conditions of API usage
 Try API functionality on scratchpad. Run API requests using API
sandbox - http://webservices.amazon.co.uk/scratchpad/index.html
 Connect with development community. Be sure to join the API
developer forum to connect with seasoned API users for guidance and
troubleshooting
Functionality
 Search items to link. Find items are for sale by Amazon or other sellers
using Item Search
 Find information about those items. Get information on items on
Amazon using Item Lookup
 Create a fully-functional shopping cart. Add individual items or
bundle related items in a shopping cart experience. Have full control over the
contents of a shopping cart.
 Find similar items for sale. Generate additional sales by suggesting
similar items that customers are buying.
 Find top sellers/ new releases on Amazon. Generate cross selling
opportunities by suggesting Amazon top sellers to your visitors.

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Introduction to API

  • 1. What is Amazon Product Advertising API? “A dynamic, robust and flexible way to programmatically access Amazon’s product selection and discovery functionality.”
  • 2. Getting started  Join Amazon Associates program. Associates earn commissions by using their own websites to refer sales to Amazon.com. To get a commission, an Associate must have an Associate ID, also known as an Associate tag.  Sign-up for the Amazon Product Advertising API. Use the primary or secondary email address in your Associates account to sign up for API  Read License Agreement. Understand and agree to the terms and conditions of API usage  Try API functionality on scratchpad. Run API requests using API sandbox - http://webservices.amazon.co.uk/scratchpad/index.html  Connect with development community. Be sure to join the API developer forum to connect with seasoned API users for guidance and troubleshooting
  • 3. Functionality  Search items to link. Find items are for sale by Amazon or other sellers using Item Search  Find information about those items. Get information on items on Amazon using Item Lookup  Create a fully-functional shopping cart. Add individual items or bundle related items in a shopping cart experience. Have full control over the contents of a shopping cart.  Find similar items for sale. Generate additional sales by suggesting similar items that customers are buying.  Find top sellers/ new releases on Amazon. Generate cross selling opportunities by suggesting Amazon top sellers to your visitors.