This document discusses networks, telecommunications, and wireless computing. It covers network basics like LANs, WANs, and MANs. It describes network architecture including peer-to-peer and client-server models. Topologies like bus, star, ring and hybrid configurations are examined. Protocols such as TCP/IP, Ethernet and wireless protocols are explained. Various transmission media including wired and wireless options are outlined. The use of networks in e-business and for wireless computing is also discussed. Real-world examples of networks in hospitals and enterprises are provided.
4. 7-4
LEARNING OUTCOMES
1. Compare LANs, WANs, and MANs
2. List and describe the four components
that differentiate networks
3. Compare the two types of network
architectures
5. 7-5
LEARNING OUTCOMES
4. Explain topology and the different
types found in networks
5. Describe TCP/IP along with its primary
purpose
6. Identify the different media types found
in networks
6. 7-6
NETWORK BASICS
• Telecommunication system - enable the
transmission of data over public or private
networks
• Network - a communications, data
exchange, and resource-sharing system
created by linking two or more computers
and establishing standards, or protocols, so
that they can work together
7. 7-7
NETWORK BASICS
• The three types of networks include:
– Local area network (LAN)
– Metropolitan area network (MAN)
– Wide area network (WAN)
9. 7-9
NETWORK BASICS
• Networks are differentiated by the following:
– Architecture - peer-to-peer, client/server
– Topology - bus, star, ring, hybrid, wireless
– Protocols - Ethernet, Transmission Control
Protocol/Internet Protocol (TCP/IP)
– Media - coaxial, twisted-pair, fiber-optic
10. 7-10
ARCHITECTURE
• There are two primary types of
architectures
– Peer-to-peer (P2P) network
– Client/server network
11. 7-11
Peer-to-Peer Networks
• Peer-to-peer (P2P)
network - any
network without a
central file server
and in which all
computers in the
network have
access to the public
files located on all
other workstations
12. 7-12
Client/Server Networks
• Client - a computer that is designed to
request information from a server
• Server - a computer that is dedicated to
providing information in response to
external requests
– Client/server network - model for applications
in which the bulk of the back-end processing
takes place on a server, while the front-end
processing is handled by the clients
13. 7-13
Client/Server Networks
• Network operating system (NOS) - the operating system
that runs a network, steering information between
computers and managing security and users
• Packet-switching - occurs when the sending computer
divides a message into a number of efficiently sized units
called packets, each of which contains the address of the
destination computer
• Router - an intelligent connecting device that examines
each packet of data it receives and then decides which way
to send it onward toward its destination
16. 7-16
TOPOLOGY
• Network topology - refers to the
geometric arrangement of the actual
physical organization of the computers
and other network devices) in a network
– Bus
– Star
– Ring
– Hybrid
– Wireless
18. 7-18
PROTOCOLS
• Protocol - a standard that specifies the
format of data as well as the rules to be
followed during transmission
• Interoperability - the capability of two or
more computer systems to share data
and resources, even though they are
made by different manufacturers
20. 7-20
Transmission Control Protocol/
Internet Protocol
• Transmission Control Protocol/Internet
Protocol (TCP/IP) - provides the technical
foundation for the public Internet as well as
for large numbers of private network
21. 7-21
Transmission Control Protocol/
Internet Protocol
• TCP/IP applications
– File transfer protocol (FTP)
– Simple mail transfer protocol (SMTP)
– Hypertext transfer protocol (HTTP)
– Simple network management Protocol
(SNMP)
23. 7-23
Voice over IP (VoIP)
• Voice over IP (VoIP) - uses TCP/IP
technology to transmit voice calls over
long-distance telephone lines
24. 7-24
MEDIA
• Network transmission media - refers to
the various types of media used to carry
the signal between computers
– Wire media (guided)
– Wireless media (unguided)
25. 7-25
Wire Media
• Wire media - transmission material
manufactured so that signals will be
confined to a narrow path and will behave
predictably
• Three most commonly used types include:
1. Twisted-pair wiring
2. Coaxial cable
3. Fiber optic (or optical fiber)
29. 7-29
E-BUSINESS NETWORKS
• Virtual private network (VPN) - a way to use the public
telecommunication infrastructure (e.g., Internet) to provide
secure access to an organization’s network
• Valued-added network (VAN) - a private network,
provided by a third party, for exchanging information
through a high capacity connection
30. 7-30
OPENING CASE QUESTIONS
The Digital Hospital
1. Explain how hospitals are using telecommunication and
network technologies to improve their operations
2. Describe the two different types of network architectures
and identify which one Hackensack University Medical
Center is using
3. Explain TCP/IP and the role it plays in Hackensack
University Medical Center’s IT projects
4. Identify a new telecommunication or network product that
Hackensack University Medical Center could use to
improve its operations
32. 7-32
LEARNING OUTCOMES
7. Explain how a wireless device helps an
organization conduct business anytime,
anywhere, anyplace
8. Describe RFID and how it can be used to help
make a supply chain more effective
9. List and discuss the key factors inspiring the
growth of wireless technologies
10. Describe the business benefits associated
with a mobile enterprise
33. 7-33
WIRELESS FIDELITY (WI-FI)
• Wireless fidelity (wi-fi) – a means of linking
computers using infrared or radio signals
• Common examples of wireless devices include:
– Cellular phones and pagers
– Global positioning systems (GPS)
– Cordless computer peripherals
– Home-entertainment-system control boxes
– Two-way radios
– Satellite television
34. 7-34
WIRELESS FIDELITY (WI-FI)
• Disruptive wireless technologies
– WiMax wireless broadband
– Radio frequency identification tags (RFID)
– Micro hard drives
– Apple’s G5 and AMD’s Athlon 64 processors
35. 7-35
The Value of Timely Information
• Timeliness is an aspect of information that
depends on the situation
– Real-time information – immediate, up-to-
date information
– Real-time system – provides real-time
information in response to query requests
36. 7-36
The Value of Timely Information
• Real-time systems help organizations
make faster and more effective decisions
37. 7-37
BUSINESS DRIVERS FOR
WIRELESS TECHNOLOGIES
• Mobile and wireless are often used
synonymously, but actually denote two
different technologies
– Mobile technology - means the technology can
travel with the user, but it is not necessarily in
real-time
– Wireless technology - gives users a live
(Internet) connection via satellite or radio
transmitters
38. 7-38
BUSINESS DRIVERS FOR
WIRELESS TECHNOLOGIES
• Drivers of wireless technology growth
include:
– Universal access to information and
applications
– The automation of business processes
– User convenience, timeliness, and ability to
conduct business 24x7
42. 7-42
Bluetooth
• Bluetooth – an
omnidirectional wireless
technology that provides
limited-range voice and
data transmission over the
unlicensed 2.4-GHz
frequency band, allowing
connections with a wide
variety of fixed and portable
devices that normally would
have to be cabled together
43. 7-43
Radio Frequency Identification
• Radio frequency identification (RFID) - use
active or passive tags in the form of chips or
smart labels that can store unique identifiers
and relay this information to electronic readers
• RFID tag - contains a microchip and an
antenna, and typically work by transmitting a
serial number via radio waves to an electronic
reader, which confirms the identity of a person
or object bearing the tag
47. 7-47
Global Positioning System
• Global positioning system (GPS) – a device
that determines current latitude, longitude,
speed, and direction of movement
– Market for GPS services is at $5 billion with
expectations for the demand to double over the next
five years
• Geographic information system (GIS) –
designed to work with information that can be
shown on a map
49. 7-49
OPENING CASE QUESTIONS
The Digital Hospital
5. Why is real-time information important to
hospitals?
6. How is Hackensack University Medical Center
using wireless technology to improve its
operations?
7. Identify three wireless technologies that are
changing the way businesses operate and
explain how hospitals can use these
technologies to improve their operations
50. 7-50
CLOSING CASE ONE
Tracking Students
1. Explain the fundamentals of RFID and
how it is being used to track students
2. Describe the ethical dilemmas involved
with tracking students with RFID
3. Identify two types of wireless business
opportunities schools could take
advantage of to help improve operations
51. 7-51
CLOSING CASE ONE
Tracking Students
4. How could RFID help schools deal with
potential security issues?
5. Develop a Bluetooth, GPS, or satellite
product that schools could use to
improve operations
6. Determine a way that schools could use
RFID tags without violating privacy rights
52. 7-52
CLOSING CASE TWO
UPS versus FedEx
1. Explain the fundamentals of wireless
fidelity
2. Describe the differences between UPS
and FedEx’s use of wi-fi
3. Identify two types of wireless business
opportunities the companies could use
to gain a competitive advantage
53. 7-53
CLOSING CASE TWO
UPS versus FedEx
4. How could RFID could help the
companies deal with potential security
issues?
5. Develop a Bluetooth, GPS, or satellite
product that the parcel delivery business
could use to improve efficiencies
54. 7-54
CLOSING CASE THREE
Prada
1. Would you consider Prada’s use of technology
cutting-edge? Why or why not?
2. Prada’s attempt to use RFID to check
inventory in real time failed because of the
staff’s refusal to use the system. What could
Prada have done to make the implementation
of RFID successful?
3. Identify an additional strategic use of RFID for
Prada’s high-tech store
55. 7-55
CLOSING CASE THREE
Prada
4. What should Prada do differently when
designing its next store to ensure its
success?
5. Identify a new use of wireless
technology for Prada’s next store
Editor's Notes
CLASSROOM OPENER
GREAT BUSINESS DECISIONS – Akito Morita of Sony Decides to Develop the Walkman
Akito Morita noticed that young people like listening to music wherever they went. He decided to find a way for people to listen to music while they walked, ran, danced, or jogged. From this Morita designed the Walkman. The first Sony Walkman was introduced in 1980 and was an instant success. Many of Sony’s successes are based on innovation. The company has an instinctive ability to find and pursue market opportunities.
In 1949, the company developed the magnetic recording tape
In 1950, the company sold the first tape recorder in Japan
In 1957, the company produced a pocket-size radio
In 1960, Sony produced the first transistor TV in the world
7.1. Compare LANs, WANs, and MANs
Local Area Network (LAN) - connects network devices over a relatively short distance. A networked office building, school, or home usually contains a single LAN, though sometimes one building will contain a few small LANs, and occasionally a LAN will span a group of nearby buildings.
Wide Area Network (WAN) – is a geographically dispersed telecommunications network. A WAN like the Internet spans most of the world. A wide area network is a geographically dispersed telecommunications network. A wide area network may be privately owned or rented, but the term usually implies the inclusion of public (shared user) networks.
Metropolitan Area Network (MAN) - interconnects users with computer resources in a geographic area or region larger than that covered by even a large local area network, but smaller than the area covered by a wide area network.
7.2. List and describe the four components that differentiate networks
Networks are differentiated by the following:
Architecture—peer-to-peer, client/server
Topology—bus, star, ring, hybrid, wireless
Protocols—Ethernet, Transmission Control Protocol
Media—coaxial, twisted-pair, fiber-optic
7.3. Compare the two types of network architectures
A peer-to-peer (P2P) network is any network without a central file server and in which all computers in the network have access to the public files located on all other workstations. A client is a computer that is designed to request information from a server. A server is a computer that is dedicated to providing information in response to external requests. A client/server network is a model for applications in which the bulk of the back-end processing, such as performing a physical search of a database, takes place on a server, while the front-end processing, which involves communicating with the users, is handled by the clients
7.4. Explain topology and the different types found in networks
Network topology refers to the geometric arrangement of the actual physical organization of the computers and other network devices) in a network. The five common types found in networks include:
Bus - All devices are connected to a central cable, called the bus or backbone. Bus networks are relatively inexpensive and easy to install for small networks.
Star - All devices are connected to a central device, called a hub. Star networks are relatively easy to install and manage, but bottlenecks can occur because all data must pass through the hub.
Ring - All devices are connected to one another in the shape of a closed loop, so that each device is connected directly to two other devices, one on either side of it. Ring topologies are relatively expensive and difficult to install, but they offer high bandwidth and can span large distances.
Hybrid - Groups of star-configured workstations are connected to a linear bus backbone cable, combining the characteristics of the bus and star topologies.
Wireless - Devices are connected by a receiver/transmitter to a special network interface card that transmits signals between a computer and a server, all within an acceptable transmission range.
7.5. Describe TCP/IP along with its primary purpose
Transmission Control Protocol/Internet Protocol (TCP/IP) provides the technical foundation for the public Internet as well as for large numbers of private networks.
7.6. Identify the different media types found in networks.
Wire media are transmission material manufactured so that signals will be confined to a narrow path and will behave predictably. The three most commonly used types of guided media are
Twisted-pair wiring
Coaxial cable
Fiber-optic cable
Wireless media are natural parts of the Earth’s environment that can be used as physical paths to carry electrical signals.
CLASSROOM OPENER
HowStuffWorks
www.howstuffworks.com provides a wealth of knowledge ranging from computer basics to network infrastructures. There are several demos and diagrams. Show your students the site and demo the Internet Infrastructure.
Music is the hottest new product line at ubiquitous coffee retailer Starbucks. In Starbucks stores, customers can burn CDs while sipping coffee, thanks to the company’s own online music library and increasingly sophisticated in-store network
Local area network (LAN) A computer network that uses cables or radio signals to link two or more computers within a geographically limited area, generally one building or a group of buildings. A networked office building, school, or home usually contains a single LAN. The linked computers are called workstations.
Wide area network (WAN) A computer network that provides data communication services for business in geographically dispersed areas (such as across a country or around the world). The Internet is a WAN that spans the world.
Metropolitan area network (MAN) A computer network that provides connectivity in a geographic area or region larger than that covered by a local area network, but smaller than the area covered by a wide area network. A college or business may have a MAN that joins the different LANs across its campus.
What type of network is located at your school?
Do you use more than one type?
Can your students explain the different types of networks found at your school?
How does a wireless network differ from the above three network types?
CLASSROOM EXERCISE
Understanding Networks
This web site offers great content on understanding networks
http://compnetworking.about.com/od/basicnetworkingconcepts/
What is the primary difference between these two types of architectures?
The server
A peer-to-peer network does not have a server
BitTorrent is an excellent example of peer-to-peer
Discuss the Apply Your Knowledge project on BitTorrent (AYK project 7 – Contemplating Sharing)
Is your PC a client or a server?
Chances are most student computers are clients on the universities network
Can your PC be a client or a server?
Both, any PC can be used as a server – you simply install the server operating system
Why is a router so important to a business?
The router is used to receive packets from the Internet
Can you diagram your college’s network?
Try to get a copy of the network at your school. Showing students a network they are familiar with helps to cement networking concepts.
Why is the growth of routers increasing?
Is there a correlation between router growth and the increase of Internet use?
Yes
Bus - All devices are connected to a central cable, called the bus or backbone. Bus networks are relatively inexpensive and easy to install for small networks
Star - All devices are connected to a central device, called a hub. Star networks are relatively easy to install and manage, but bottlenecks can occur because all data must pass through the hub
Ring - All devices are connected to one another in the shape of a closed loop, so that each device is connected directly to two other devices, one on either side of it. Ring topologies are relatively expensive and difficult to install, but they offer high bandwidth and can span large distances
Hybrid - Groups of star-configured workstations are connected to a linear bus backbone cable, combining the characteristics of the bus and star topologies
Wireless - Devices are connected by a receiver/transmitter to a special network interface card that transmits signals between a computer and a server, all within an acceptable transmission range
Which network topology is being used in your college?
If you could choose one type of topology for your college – what would it be and why?
Why is interoperability so important in today's world?
With so many different worldwide manufactures of computer components it is imperative that all of the devices work together
Are you are using a cable to connect to the Internet? If so, is it Ethernet?
Do you use TCP/IP?
If you are on the Internet, yes, you are using TCP/IP.
File Transfer Protocol (FTP) Allows files containing text, programs, graphics, numerical data, and so on to be downloaded off or uploaded onto a network.
Simple Mail Transfer Protocol (SMTP) TCP/IP’s own messaging system for e-mail.
Telnet Protocol Provides terminal emulation that allows a personal computer or workstation to act as a terminal, or access device, for a server.
Hypertext Transfer Protocol (HTTP) Allows Web browsers and servers to send and receive Web pages.
Simple Network Management Protocol (SNMP) Allows the management of networked nodes to be managed from a single point
Why is the OSI model important?
The OSI model provides standards that allow for interoperability between computer platforms
Numerous vendors offer VoIP services; however, the service works differently depending on the vendor’s IT infrastructure
The start-up Skype pairs P2P (peer-to-peer) technology with a PC’s sound card to create a voice service, which the user can use to call other Skype users
Unfortunately, the user can talk only to other Skype users
Vonage lets the user place calls to any person who has a mobile or landline (regular telephone) number
Vonage sends the call over a cable via a digital-to-analog converter
A few providers even offer an adapter for a traditional handset that plugs into a broadband modem
All of these vendors are providing VoIP, but the service and its features can vary significantly
CLASSROOM EXERCISE
Cell Phones and Airplanes
Break your students into groups and ask them to research the Internet to find the reasons why people are required to turn off their cell phones when they are on an airplane. There are two reasons why cell phones are not allowed on an airplane:
The Federal Communication Commission (FCC) bans the use of cell phones on airplanes because they could wreak havoc with cell phone systems on the ground. Signals from your cell phone, when you use it on or near the ground, reach just a few cell phone nodes near you and the node that is getting the strongest signal picks up your call. If you move, while driving your car or walking, the next node picks up the call. From the air, however, your phone's signal could reach miles, hitting many nodes at once, all with equal strength. Plus, you are moving at several hundred miles an hour. Cell phone systems were not designed to handle that.
The Federal Aviation Administration, for its part, supports the FCC ban for its own reasons. They fear cell phones may interfere with navigation and other aircraft systems.
Incident reports submitted by airline crews also demonstrate the potential for trouble. NASA's Aviation Safety Reporting System's "Passenger Electronic Devises Database Report Set" -- which could be subtitled "passengers behaving badly" -- contains several reports of incidents involving passengers whose "personal electronic devices" seemed to create disturbances in aircrafts' electronic systems.
Review the IM for a complete listing
Wire media are transmission material manufactured so that signals will be confined to a narrow path and will behave predictably. The three most commonly used types of guided media are
Twisted-pair wiring
Coaxial cable
Fiber-optic cable
Twisted-pair wiring - refers to a type of cable composed of four (or more) copper wires twisted around each other within a plastic sheath
Coaxial cable – carries a wide range of frequencies with low signal loss
Fiber optic (or optical fiber) - refers to the technology associated with the transmission of information as light impulses along a glass wire or fiber
How many of your laptops use wireless connectivity?
What are the advantages of wireless connectivity?
When you purchase a device does its wireless capabilities play a part in your purchasing decisions?
MP3 players are beginning to offer wireless capabilities, will you buy a new MP3 player just to receive the wireless connectivity?
What is the relationship between strategic initiatives such as supply chain management and customer relationship management and e-business networks?
The technology component of these initiatives depends on the e-business network to make the initiative successful
For example, without an e-business network having a SCM system that can view all areas of the supply chain would be impossible
Why would a VPN be important to a business?
With security on the rise, keeping electronic records safe is an area of concern for many businesses
1. Explain how hospitals are using telecommunication and network technologies to improve their operations.
Hospitals are using everything from digital doctors to prescription fulfillment. There are so many new and exciting uses of technology to make hospitals more efficient and effective which saves lives. The most important piece of Hackensack’s digital initiatives is the networked software that acts as the hospital’s central nervous system. Using wireless laptops, nurses log in to the system to record patient information and progress. Doctors tap into the network via wireless devices to order prescriptions and lab tests. Everything is linked, from the automated pharmacy to the X-ray lab, eliminating the need for faxes, phone calls, and other administrative hassles.
2. Describe the two different types of network architectures and identify which one Hackensack University Medical Center is using.
The two primary types of network architectures are: peer-to-peer networks and client/server networks. A peer-to-peer (P2P) network is any network without a central file server and all computers in the network have access to the public files located on all other workstations. A client is a computer that is designed to request information from a server. A server is a computer that is dedicated to providing information in response to external requests. A client/server network is a model for applications in which the bulk of the back-end processing, such as performing a physical search of a database, takes place on a server, while the front-end processing, which involves communicating with the users, is handled by the clients. Hackensack University Medical Center is using a client/server architecture.
3. Explain TCP/IP and the role it plays in Hackensack University Medical Center’s IT projects.
The most common telecommunication protocol is Transmission Control Protocol/Internet Protocol (TCP/IP), which was originally developed by the Department of Defense to connect a system of computer networks that became known as the Internet. Transmission Control Protocol/Internet Protocol (TCP/IP) provides the technical foundation for the public Internet as well as for large numbers of private networks. The key achievement of TCP/IP is its flexibility with respect to lower-level protocols. TCP/IP uses a special transmission method that maximizes data transfer and automatically adjusts to slower devices and other delays encountered on a network. Although more than 100 protocols make up the entire TCP/IP protocol suite, the two most important of these are TCP and IP. TCP provides transport functions, ensuring, among other things, that the amount of data received is the same as the amount transmitted. IP provides the addressing and routing mechanism that acts as a postmaster. Any data that is transferred around the hospital is transferred with the TCP/IP protocol.
4. Identify a new telecommunication or network product that Hackensack University Medical Center could use to improve its operations.
Student answers to this question will vary. This is a good opportunity for students to get creative and develop some interesting products such as PDA devices to send notes and prescriptions, robots to help with patient care, and AI tools to perform surgery and diagnose patients.
7.7 Explain how a wireless device helps an organization conduct business anytime, anywhere, anyplace.
A wireless device provides users with a live (Internet) connection via satellite or radio transmitters. If an organization uses wireless technologies, its employees, customers, and suppliers will have a live connection to organizational information and applications anytime, anywhere, and anyplace.
7.8 Describe RFID and how it can be used to help make a supply chain more effective.
Radio frequency identification (RFID) technologies use active or passive tags in the form of chips or smart labels that can store unique identifiers and relay this information to electronic readers. RFID tags contain a microchip and an antenna, and typically work by transmitting a serial number via radio waves to an electronic reader, which confirms the identity of a person or object bearing the tag. RFID tags will be added to every product and shipping box. At every step of an item’s journey, a reader scans one of the tags and updates the information on the server. Manufactures and retailers can observe sales patterns in real time and make swift decisions about production, ordering, and pricing. Integrating RFID in the supply chain will change the way a companies operate from managing maintenance, combating theft, to augmenting Sarbanes-Oxley initiatives.
7.9 List and discuss the key factors inspiring the growth of wireless technologies.
Wireless growth is occurring because of:
Universal access to information and applications
The automation of business processes
User convenience, timeliness, and ability to conduct business 24X7X365
7.10 Describe the business benefits associated with a mobile enterprise.
Wireless devices are enabling employees to be more efficient and effective; however wireless devices are also making it more difficult to divide work from nonwork. Over the last 10 to 15 years employees have seen a steady erosion of their personal time as their work day lengthens
Wireless technologies are transforming how we live, work, and play
Handheld devices are continuing to offer additional functionality, and cellular networks are advancing rapidly in their increased speed and throughput abilities
These enabling technologies are fueling widespread adoption and creation of new and innovative ways to perform business
Ask your students how many of them are currently using these types of wireless devices
Ask your students to discuss additional types of wireless devices that they are currently using
Ask your students to define additional types of wireless devices that they are not currently using
Describe wireless technologies
WiMax wireless broadband – enables wireless networks to extend as far as 30 miles
Radio frequency identification tags (RFID) – potential to reinvent the supply chain
Micro hard drives – offer gigabyte-level storage capacity and rapid data-transfer rates into tiny, matchbook-size castings
Apple’s G5 and AMD’s Athlon 64 processors – handles 16 billion gigabytes of information at a time
Ask your students how many wireless devices they use to perform their jobs
How many wireless devices do they think they will need in the future to perform their jobs?
Ans: Hopefully, just one
Can you name any additional technologies?
Online description and diagram on how WiMAX works
http://computer.howstuffworks.com/wimax1.htm
The important point that students must understand regarding timely information is that “timely” is relative to each business decision
Some decisions require weekly information while others require daily information
Organizations such as 911 centers, stock traders, and banks require up-to-the second information
CLASSROOM EXERCISE
Timing Time
Break your students into groups and ask them to compile a list of three business decisions that require up-to-the-second information, three business decisions that require quarterly information, and three business decisions that require yearly information. Have your students present their answers to the class.
Real-time information can help an organization achieve success such as Bell Mobility
What is the expense to a business that provides its employees with hourly updates, when the employees only require weekly updates?
Updating information costs money
Updated information must be stored; the more frequently an organization updates its information, the more information they will have in their data warehouse and databases
Updating information changes information
Review the scenario in the text that discusses three managers who make different business decisions based on the same report
The reason for the different business decisions is because the managers pulled the report at three different times during the day
Since the information was continually being updated, they came to different conclusions
IDC forecasts that by 2010 nearly two-thirds of handheld devices will include integrated wireless networking
New PDAs integrate phones, text messaging, Web browsers, and organizers
CLASSROOM EXERCISE
Wireless Classrooms
Break your students into groups and ask them to develop a completely mobile and wireless class for the future. Ask them to take into consideration the following:
How would lectures be given?
How would questions be asked and answered?
How would assignments be given and collected?
How would group projects be performed?
How would students separate work and nonwork time?
How would exams be administered?
Would this type of class be better or worse than a traditional class?
State government agencies, such as transportation departments, use wireless devices to:
Collect field information
Track inventory
Report times
Monitor logistics
Complete forms
Drivers of Wireless Technology Growth
Universal access to information and applications People are mobile and have more access to information than ever before, but they still need to get to the point where they can access all information anytime, anywhere, anyplace.
The automation of business processes Wireless technologies have the ability to centralize critical information and eliminate redundant processes.
User convenience, timeliness, and ability to conduct business 24x7x365 People delayed in airports no longer have to feel cut off from the world or their office. Through wireless tools and wireless solutions such as a BlackBerry RIM device, they can access their information anytime, anywhere, anyplace.
Why are there so many digital cell phones in use?
What advantages are offered by a digital cell phone?
The final key factor driving the increased use of wireless devices is the sheer number of U.S. wireless device users
With such a large market, businesses simply must embrace wireless technologies
What will happen to a company that does not use wireless technology?
It will be at a competitive disadvantage
Wireless Devices Changing Business
Wireless local area network (wLAN): uses radio waves rather than wires to transmit information across a local area network
Cellular phones and pagers: provide connectivity for portable and mobile applications, both personal and business
Cordless computer peripherals: connect wirelessly to a computer, such as a cordless mouse, keyboard, and printer
Satellite television: allows viewers in almost any location to select from hundreds of channels.
WiMax wireless broadband: enables wireless networks to extend as far as 30 miles and transfer information, voice, and video at faster speeds than cable. It is perfect for Internet service providers (ISPs) that want to expand into sparsely populated areas, where the cost of bringing in cable wiring or DSL is too high.
Security sensor: alerts customers to break-ins and errant pop flies. Its dual sensors record vibration and acoustic disturbances—a shattered window—to help avoid false alarms.
Wireless laptops facilitate emergency room registration so doctors can start working on the patients as soon as the medics wheel them into the hospital
High-end tractors equipped with wireless sensors help farmers monitor everything from the weather to the amount of seed released
Since Bluetooth’s development in 1994 by the Swedish telecommunications company Ericsson, more than 1,800 companies worldwide have signed on to build products to the wireless specifications
Bluetooth is named to honor a 10th century Viking Kind, Harold Bluetooth, who is credited with uniting Denmark and bringing order to the country
Describe RFID and how it can be used to help make a supply chain more effective?
Integrating RFID in the supply chain will change the way a companies operate from managing maintenance, combating theft, to augmenting Sarbanes-Oxley initiatives
Walk through each of the three components to an RFID system
CLASSROOM EXERCISE
RFID
Have your students find examples of RFID tags on the Internet
How big are the tags?
How are the tags being used?
What are the business ramifications of plastic RFID tags?
Washable
Weather resistant (can be used outside)
RFID tags will be added to every product and shipping box
At every step of an item’s journey, a reader scans one of the tags and updates the information on the server
Manufacturers and retailers can observe sales patterns in real-time and make swift decisions about production, ordering, and pricing
Sirius signed a contract with Howard Stern for $500 million over five years
Why would Howard Stern move to satellite radio?
Was the move successful?
Many of the new autos today have GPS linked to maps that display in a screen on the dashboard
GM’s OnStar Vehicle Diagnostics automatically performs hundreds of diagnostic checks on four key operating system in GM vehicles
Customers receive an e-mail each month describing the current health of their vehicle
Can you think of additional opportunities for businesses to use a GPS or GIS system?
More than 120 million U.S. consumers will use wireless devices by 2008
There will be more than 1.4 billion wireless subscribers by the end of 2010
Can you think of a wireless product that might be for sale in the year 2010?
5. Why is real-time information important to hospitals?
Real-time information means immediate, up-to-date information. Real-time systems provide real-time information in response to query requests. Hospitals need to have the most up-to-date and accurate information possible to be able to help their patients. With outdated information doctors risk making inaccurate diagnosis. This could cause:
Damage to the hospital’s reputation
Incur liabilities
Decrease productivity
6. How is Hackensack University Medical Center using wireless technology to improve its operations?
The Hackensack University Medical Center is using wireless technology to:
Pocket-sized PCs that hook wirelessly into the hospital’s network allow doctors the freedom to place pharmacy orders and pull up medical records from anywhere in the hospital.
Nurses use wireless laptops to record patients’ vitals signs, symptoms and medications.
Doctors can sign into the same central system from the laptops to order prescriptions and lab tests and read their patient’s progress.
The hospital’s internal Web site stores all of its medical images. Doctors can view crystalclear digital versions of their patients’ X-rays, MRIs, and CT scans from any computer in or out of the hospital.
7. Identify three wireless technologies that are changing the way businesses operate and explain how hospitals can use these technologies to improve their operations.
There are a number of different technologies changing the way businesses operate. Student answers to this question will vary depending on their three technology choices.
Wireless local area network (wLAN): uses radio waves rather than wires to transmit information across a local area network.
Cellular phones and pagers: provide connectivity for portable and mobile applications, both personal and business.
Cordless computer peripherals: connect wirelessly to a computer, such as a cordless mouse, keyboard, and printer.
Satellite television: allows viewers in almost any location to select from hundreds of channels.
WiMax wireless broadband: enables wireless networks to extend as far as 30 miles and transfer information, voice, and video at faster speeds than cable. It is perfect for Internet service providers (ISPs) that want to expand into sparsely populated areas, where the cost of bringing in cable wiring or DSL is too high.
Security sensor: alerts customers to break-ins and errant pop flies. Its dual sensors record vibration and acoustic disturbances—a shattered window—to help avoid false alarms.
1. Explain the fundamentals of RFID and how it is being used to track students.
Radio frequency identification (RFID) technologies use active or passive tags in the form of chips or smart labels that can store unique identifiers and relay this information to electronic readers. RFID tags were being placed on a card which students wore around their neck and allowed the school to track each student.
2. Describe the ethical dilemmas involved with tracking students with RFID.
RFID is a tracking device. Privacy is the right to be left alone when you want to be, to have control over your own personal possessions, and to not be observed without your consent. Any tracking device is a direct infringement on a persons privacy rights, unless that person has given consent to the tracking device.
3. Identify two types of wireless business opportunities schools could take advantage of to help improve operations.
There are a number of different technologies changing the way businesses operate. Students could use any of the following to develop a plan for improving school operations.
Wireless local area network (wLAN): uses radio waves rather than wires to transmit information across a local area network.
Cellular phones and pagers: provide connectivity for portable and mobile applications, both personal and business.
Cordless computer peripherals: connect wirelessly to a computer, such as a cordless mouse, keyboard, and printer.
Satellite television: allows viewers in almost any location to select from hundreds of channels.
WiMax wireless broadband: enables wireless networks to extend as far as 30 miles and transfer information, voice, and video at faster speeds than cable. It is perfect for Internet service providers (ISPs) that want to expand into sparsely populated areas, where the cost of bringing in cable wiring or DSL is too high.
Security sensor: alerts customers to break-ins and errant pop flies. Its dual sensors record vibration and acoustic disturbances—a shattered window—to help avoid false alarms.
Student answers to this question will vary. The important point is that students justify their answer. Student answers to this question are usually very creative.
4. How could RFID help schools deal with potential security issues?
By being able to track each student the school would know automatically if any student was leaving school property without permission. If a student was being abducted or taken away against their will, the school would know and could help the student. RFID tracking advantages include being able to easily locate students incase of emergency and ensure students are where they are supposed to be when they are supposed to be. The primary disadvantage is that this type of tracking could be considered an invasion of privacy.
5. Develop a Bluetooth, GPS, or satellite product that schools could use to improve operations.
There are a number of different technologies that could change the way that schools operate. Student answers to this question will vary. This is a good question for creativity.
6. Determine a way that schools could use RFID tags without violating privacy rights.
If students and parents gave their consent to use RFID tags then they would not be violating privacy rights.
1. Explain the fundamentals of wireless fidelity
Wireless fidelity (wi-fi) is a means of linking computers using infrared or radio signals. Wi-fi is a type of Ethernet, which makes the wireless network a straightforward extension of the wired network. A wireless device provides users with a live (Internet) connection via satellite or radio transmitters. If an organization uses wireless technologies, its employees, customers, and suppliers will have a live connection to organizational information and applications anytime, anywhere, and anyplace.
2. Describe the differences between UPS and FedEx’s use of wi-fi
FedEx deploys new technologies as soon as it can justify the cost and demonstrate improved efficiencies and customer benefit. UPS refreshes its technology base roughly every five to seven years, when it rolls out a unified system in stages that it synchronizes with the life span of the older system. The two companies are exploiting new wireless technologies in their differing attempts at aiding the two main components of their operations: pickup/deliver and packaging/sorting.
3. Identify two types of wireless business opportunities the companies could use to gain a competitive advantage
The companies can use Bluetooth, RFID, satellite, and GPS to gain competitive advantages. GPS can help with ensuring drivers are using the most direct route, or avoiding traffic, to reach customers. Satellites could be used to gain access to company intranets from anywhere at anytime.
4. How could RFID could help the companies deal with potential security issues?
With an RFID tag attached to each package the company could monitor, in real time, every products exact location
It could also monitor such things as humidity, temperature, shifts, and other factors that cause issues in its supply chain by damaging goods during shipping
5. Develop a Bluetooth, GPS, or satellite product that the parcel delivery business could use to improve efficiencies
Student answers to this question will vary
1. Would you consider Prada’s use of technology cutting-edge? Why or why not?
Prada’s use of RFID is disruptive for the fashion industry. Using RFID to track inventory is not disruptive in the manufacturing industry or production industry, but it is a radical change from most specialty stores. For this reason its use of wireless technology and RFID is cutting-edge for the fashion industry.
2. Prada’s attempt to use RFID to check inventory in real time failed because of the staff’s refusal to use the system. What could Prada have done to make the implementation of RFID successful?
Prada could have implemented in phases and tested to ensure that the system worked and that the employees knew how to use it. By only having one or two employees learn the new system for a few items, they could have ensured that it worked and not overwhelmed the employees with the new technology. Employees were frequently overwhelmed with the number of customers they had to serve and found it easier to manually check inventory. If they were properly trained on the new system, they would have found that it was easier to check a hand-held device than to walk back and manually check inventory.
3. Identify an additional strategic use of RFID for Prada’s high-tech store.
If Prada wants to gain a competitive advantage, and remain competitive, it should continue to seek out new ways of using technology to disrupt its market. Prada was on the right path when building its high-tech stores, it just had some initial issues with how it implemented the technology. Prada could use RFID for:
Ordering inventory
Stocking shelves
Market analysis for sales information
Tracking items for security
Ensure environment for keeping items in mint condition (such as the right temperature, no water or liquids spilling on items, etc.)
Direct link to internet for real time information updates to reports
4. What should Prada do differently when designing its next store to ensure its success?
Use an agile methodology to implement the new technology in small manageable pieces, which will allow the employees and the customer’s time to get used to each piece before learning a new piece.
5. Identify a new use of wireless technology for Prada’s next store.
There are a number of different wireless technologies that Prada could use to make its stores more efficient and effective. Student answers to this question will vary. This is a good question for creativity.