Alena Krasnopeeva was born in Siberia, Russia and moved throughout Russia as a child and teenager, living in Nakhodka and St. Petersburg before settling in Vladivostok. She worked as an accountant for a construction company in Vladivostok, taking on additional responsibilities such as establishing new financial processes, marketing, human resources, and team building activities. In 2009, her company wanted to bring in foreign investors and comply with international standards, so they sent her to study English and commerce in Sydney, Australia.