The document provides examples of speeches to fulfill different goals: - Winston Churchill and Martin Luther King Jr. gave speeches to stimulate feelings in their audiences about important issues. - University and World Bank presidents gave speeches to inform audiences about academic risks and the global economy. - Advocates gave speeches to persuade audiences that children need support, famines should not be accepted, and healthcare should not operate like a business. - Jonathan Edwards gave fiery sermons to activate audiences to save their souls from God's wrath. - Comedian Will Rogers gave after-dinner speeches to entertain audiences with humor.

1. Speech Introducing : Grabbing AudienceSpeech Introducing : Grabbing Audience
 tell a quick story relating to the topic in some way.
 ask audience a rhetorical question as an attention-getting
device. This helps to get audience to think of the topic
without requiring an answer.
 show shocking statistics.
 A bit joke in good taste relating to the topic is a great way to
help the audience stay along.

2. 5 Goals in Speech:5 Goals in Speech:
 The Speech to Stimulate (to reinforce and intensify feelings
that are already resident in the listeners)
 The Speech to Inform (to make audiences know the
information or issues)
 The Speech to Persuade (expresses a view point and works
to prove it)
 The Speech to Activate (wants people to do something)
 The Speech to Entertain (humorous not joke telling)

3. Speech to StimulateSpeech to Stimulate
I have nothing to offer but blood, toil, tears and sweat…
You ask, what is our policy. I say it is to wage war by land, sea,
and air. War with all our might and with all the strength God
has given us, and to wage war against a monstrous tyranny never
surpassed in the dark and lamentable catalogue of human
crime.
You ask, what is our aim. I can answer in one word. It is
victory. Victory at all costs, victory in spite of all terrors,
victory…
(Winston Churchill’s first speech to parliament upon
appointment as prime minister, May 13, 1940. 1)

4. I have a dream that one day on the red hills of Georgia the
sons of former slaves and the sons of former slave owners will
be able to sit down together at the table of brotherhood.
I have a dream that one day even the state of Mississippi,
a desert state sweltering with the heat of injustice and
oppression, will be transformed into an oasis of freedom and
justice.
I have a dream that my four little children will one day
live in a nation where they will not be judged by the color of
their skin but by the content of their character.
I have a dream today.
(Dr. Martin Luther King, Jr., from his speech at the civil
rights march on Washington, D.C., August 28, 1963.2)

5. Speech to InformSpeech to Inform
I decided to entitle my talk today "The Five Major Risks of
Academic High Achievement." An alternative and slightly
broader title might be: "Five Ways in Which Thinking Is
Dangerous."
Way number one, it seems to me, is that thinking analysis,
the habit of probing deeply into things, can lead to
depression…
A second risk of academic high achievement is that there
are those who will actually hold it against you…
(Steven Joel Trachtenberg, president, University of
Hartford, in a speech to Newington High School Scholars, June
3, 1986. 3)

6. My intent today is, first, to provide an overview of the
global economy, with particular attention to the third world.
And then to focus on four economic issues that deserve
priority attention in 1984. . . .
These issues are: improving economic policy and
performance in the industrial countries; liberalizing trade;
reviving international capital flows; and improving economic
policy in the developing countries.
(A. W. Clausen, president, World Bank, in a speech to the
European Management Forum, January 26, 1984.4)

7. Speech to PersuadeSpeech to Persuade
I speak to you because small children need big friends.
Young children need older advocates who will plead in favor
of meeting their needs, speak up for them because they can not
speak for themselves. They have not lived long enough to be
politically sophisticated, only long enough to be abused and
neglected.
(Bob Keeshan, "Captain Kangaroo," in a speech to City
Club, Seattle, April 13, 1988. 5)

8. Famine was once a normal part of [life]. Since A.D. 10,
what is now the United Kingdom has experienced 180
famines; between 106 B.C. and 1929 China endured 1,828
famines, an average of 90 per century. Twelve percent of the
Irish population was wiped out by famine less than 150 years
ago.
But now, today, famine is not, I repeat, NOT a normal
part of the human condition. As reported in the authoritative
Science magazine…
(Richard F. Schubert, President, American Red Cross, in a
speech to the Charleston Rotary Club, March 11, 1988. 6)

9. Market share. Strategic planning. Product lines. The
jargon of business and the marketplace has invaded the health
care field…
No one has proven that this "more business-like
environment" has led to higher quality or less costly
delivery…
Unrestrained competition in health care is basically
incompatible with the ethical basis of medicine. It coerces
health care providers into placing financial concerns and
interests above concern for individual patients.
(Ron J. Anderson, Chairman of the Texas Board of Health,
speaking in Dallas, Texas, April 21, 1986.7)

10. Keeshan hopes to convince adults to fight for the rights and
futures of children. Schubert aims to convince his audience
that famines are not normal, inevitable, or acceptable.
Anderson seeks to persuade us that free-market capitalism
and sound medical practice don't mix.

11. Our resistance to new ideas is sometimes caused by other
beliefs for which we have seemingly solid evidence. Other
times, resistance derives from the habit of believing and
saying the opposite. Racial prejudices develop this way. And
the resistance of prejudice is agonizingly difficult to
overcome.
Persuasion, then, is usually a task of overcoming the
resistance of other ideas and old habits, not merely a task of
supplying new information.

12. Speech to ActivateSpeech to Activate
O sinner! consider the fearful danger you are in. 'Tis a
great furnace of wrath, a wide and bottomless pit, full of fire
and wrath, that you are held over in the hand of God.. . . You
hang by a slender thread, with the flames of divine wrath
flashing about it…
Therefore let everyone that is out of Christ now awake and
fly from the wrath to come. The wrath of Almighty God is now
undoubtedly hanging over a great part of his congregation.
Let everyone fly out of Sodom. “Haste and escape for your
lives, look not behind you, escape to the mountain, lest ye be
consumed.”
(Jonathan Edwards, in a sermon delivered in Enfield,
Connecticut, July 8, 1741. 8)

13. Speech to EntertainSpeech to Entertain
President Butler paid me a compliment a while ago in mentioning
my name in his introductory remarks, and he put me ahead of the
Columbia graduates. I'm glad he did that, because I got the worst of it
last week. The Prince of Wales last week, in speaking of the sights of
America, mentioned the Woolworth Building, the subway, the
slaughterhouse, Will Rogers, and the Ford Factory. He could at least
have put me ahead of the hogs.
Everything must be in contrast at an affair like this. You know, to
show anything off properly you must have the contrast. Now, I am here
tonight representing poverty. We have enough wealth right here at this
table, right here at this speaker's table alone so that we could liquidate
the national debt. Every rich man reaches a time in his career when he
comes to a turning point and starts to give it away. I have heard that of
several of our guests here tonight, and that is one of the reasons that I
am here. I would like to be here at the psychological moment.
(WILL ROGERS, in an after-dinner speech to Columbia
University Alumni, New York City, December 4, 1924.)