The document describes a problem about a snowplow clearing snow over two hours. In the first hour it cleared 2km of snow, and in the second hour it cleared 1 more km. The problem asks what time it began snowing. It defines variables to model the situation, derives an equation relating the variables, and solves the equation to determine it began snowing at 11:22:55.
The document summarizes a multi-part differential equations word problem about snow plows clearing roads during a snowstorm.
1) It reviews the standard snow plow problem and defines the variables and equations used. 2) It then solves the initial problem to determine when the snow started. 3) Additional parts of the problem address when two snow plows starting from different locations would crash into each other and if changing start times could prevent crashes. Equations are derived and solved to determine crash times and minimum separation distances between plows.
Arrow to Eagle: journey from Webelos to Boy ScoutsBalinorTx
A short presentation for those who are interested in the transition from Webelos / Cub Scouts to Boy Scouts.
Success of a Webelos Program, what to look for, and some considerations when looking for a Boy Scout Troop.
The document discusses the patrol method used in Boy Scouts and how new scouts are integrated. It provides an overview of troop leadership positions and the aims of scouting. It then discusses the steps for rank advancement and merit badge completion, including record keeping and resources. It outlines expectations for campouts and the roles of adults and the committee in supporting the troop.
The Scoutmaster and troop committee play important roles in supporting the success of the Scouts. The committee handles administrative functions to allow Scout leaders to focus on program. District and council provide additional resources like training, activities, and recognition. Annual planning involving patrol input helps create an exciting yearlong program and improve retention.
Canadian Adventure Camp is a coed overnight summer camp for kids located on a beautiful private island in the wilderness lakes region of Temagami. Founded in 1975, it provides acclaimed programs to children from around the world! Visit site: http://www.canadianadventurecamp.com/
Canadian Adventure Camp
15 Idleswift Drive
Thornhill, Ontario, L4J 1K9 Canada
info@canadianadventurecamp.com
The document describes a problem about a snowplow clearing snow over two hours. In the first hour it cleared 2km of snow, and in the second hour it cleared 1 more km. The problem asks what time it began snowing. It defines variables to model the situation, derives an equation relating the variables, and solves the equation to determine it began snowing at 11:22:55.
The document summarizes a multi-part differential equations word problem about snow plows clearing roads during a snowstorm.
1) It reviews the standard snow plow problem and defines the variables and equations used. 2) It then solves the initial problem to determine when the snow started. 3) Additional parts of the problem address when two snow plows starting from different locations would crash into each other and if changing start times could prevent crashes. Equations are derived and solved to determine crash times and minimum separation distances between plows.
Arrow to Eagle: journey from Webelos to Boy ScoutsBalinorTx
A short presentation for those who are interested in the transition from Webelos / Cub Scouts to Boy Scouts.
Success of a Webelos Program, what to look for, and some considerations when looking for a Boy Scout Troop.
The document discusses the patrol method used in Boy Scouts and how new scouts are integrated. It provides an overview of troop leadership positions and the aims of scouting. It then discusses the steps for rank advancement and merit badge completion, including record keeping and resources. It outlines expectations for campouts and the roles of adults and the committee in supporting the troop.
The Scoutmaster and troop committee play important roles in supporting the success of the Scouts. The committee handles administrative functions to allow Scout leaders to focus on program. District and council provide additional resources like training, activities, and recognition. Annual planning involving patrol input helps create an exciting yearlong program and improve retention.
Canadian Adventure Camp is a coed overnight summer camp for kids located on a beautiful private island in the wilderness lakes region of Temagami. Founded in 1975, it provides acclaimed programs to children from around the world! Visit site: http://www.canadianadventurecamp.com/
Canadian Adventure Camp
15 Idleswift Drive
Thornhill, Ontario, L4J 1K9 Canada
info@canadianadventurecamp.com
This is part of a temporary display that is designed to support a Troop activity to earn Scouting Heritage merit badge.
There are still requirements to fullfill to succsesfully earn the merit badge. Two examples include playing a game that might have been played at Brown Sea Island. And to talk to two founding members of the troop.
Robert Proctor Multisoft: Boy Scout Of America - The Scout LawRobert Proctor
The Scout Law outlines 11 principles that Boy Scouts are expected to follow: Scouts should be trustworthy, loyal, helpful, courteous, friendly, thrifty, brave, cheerful, clean, kind, and reverent.
The document provides tips for winter driving safety. It discusses hazards like slick roads and reduced visibility in snow. It recommends preparing your vehicle for winter by checking fluids, installing winter tires, and keeping an emergency kit with supplies like a shovel, sand, jumper cables and food. When driving, take it slow on snow and ice, increase following distance, and brake and steer gently to maintain control and avoid skidding.
1) The document provides winter driving safety tips regarding vehicle preparation, clothing, emergency supplies, and driving techniques for safe operation during winter conditions.
2) Key tips include checking vehicle fluids, wiper blades, battery, and exhaust before driving; dressing in layers; and carrying emergency supplies like a shovel, sand, and flashlight.
3) The briefing emphasizes slowing down, increasing following distances, and being aware of reduced visibility when roads are snowy or icy.
This document provides information on concrete mix design, including objectives, basic considerations, and the IS (Indian Standards) method for mix design. The objectives of mix design are to achieve the desired workability, strength, durability, and cost. Basic considerations include cost, specifications, workability, strength, durability, and aggregate grading. The IS method is then described in steps, including selecting target strength, water-cement ratio, air content, water and sand contents, cement content, and aggregate contents. An example application of the IS method is also provided.
Haywood Fitness - Presentation for Eagle Scouts Personal Fitness Merit BadgeDustin Haywood
A Presentation for Eagle Scouts Personal Fitness Merit Badge that we gave to over 100 Boy Scouts on October 11th 2014, for the Educational portion of their Personal Fitness Merit Badge.
Cement concrete mix design involves determining the proportions of cement, water, fine aggregate, and coarse aggregate to produce concrete with specified properties like strength, workability, and durability at lowest cost. The key factors influencing mix design include the required compressive strength, type and grade of cement, maximum size of coarse aggregates, grading of aggregates, water-cement ratio, workability, and durability. The water-cement ratio is especially important as it affects the strength, permeability, and workability of the hardened concrete.
Snowplow: evolve your analytics stack with your businessyalisassoon
Deep dive into how digital analytics stacks need to evolve with businesses, and how self-describing data and event data modeling are the key elements that enable Snowplow data pipeliens to elegantly evolve over time
SigFig is a financial technology company founded in 2007 whose mission is to make investing more accessible and affordable for everyone. SigFig uses Snowplow, an open-source data collection platform, to track user behavior and metrics on their website similarly to Google Analytics. Snowplow provides critical data for SigFig's reporting and data science needs by replicating their production environment. The document provides examples of how SigFig uses Snowplow data to analyze metrics like user interactions on pages, traffic sources, landing page and funnel performance, and A/B testing results.
2016 09 measurecamp - event data modelingyalisassoon
Presentation by Christophe Bogaert to Measurecamp London September 2016. Christophe discussed what makes consuming and analysing event-streams difficult, and outlined a number of techniques for overcoming those obstacles.
On the importance of evolving your data pipeline with your business, and how Snowplow enables that through self-describing data and the ability to recompute your data models on the entire event data set.
Yali presentation for snowplow amsterdam meetup number 2yalisassoon
Digital analytics is a very exciting place to work because digital event data is becoming more interesting as more of our digital lives are intermediated by digital platforms.
In this presentation I explain how at Snowplow we're working to make it easier to build insight and act on digital event.
Snowplow at DA Hub emerging technology showcaseyalisassoon
This document discusses Snowplow Analytics and its approach to reinventing digital analytics. Snowplow allows users to define their own event types, track events across all channels, and answer any questions by storing all digital event data in their own data warehouse. This enables users to join their data to other data sets, pick their own processing logic, and plug in any analytics tools. Snowplow is also open source, free, allows users to own their data and intelligence, and is scalable for tracking large volumes of events.
Using Snowplow for A/B testing and user journey analysis at CustomMadeyalisassoon
This document discusses user journeys, analyzing how users interact with a website over time to understand conversion rates. It describes building a unified data model to visualize customer journeys and see that most visitors to listing pages leave the site. The document also discusses how more page views are linked to more conversions and how A/B testing can be done using event tracking to test different page variants and their impact on user behavior and conversions.
Presentation given by Christophe Bogaert at the inaugural Snowplow Meetup New York in March 2016. Christophe described the event data modeling process at a high level before diving into specific tools and techniques for developing performant models.
The analytics journey at Viewbix - how they came to use Snowplow and the setu...yalisassoon
This document summarizes the evolution of video measurement and analytics solutions used by a company. It describes several solutions the company implemented, including sending tracking events to a server hosted on Rackspace [1], distributing event collection to Akamai and processing with Hadoop/Hive/SQL in Azure [2], and ultimately implementing a solution using Snowplow that addressed all of their requirements [3]. Key benefits of Snowplow included no limits on data, flexible data modeling, fast reporting and owning their own data. The document ends by discussing lessons learned around data quality, infrastructure costs, modeling needs and focusing on small, actionable insights from big data.
Snowplow is at the core of everything we doyalisassoon
This document discusses Bauer Media's use of Snowplow for data collection and analytics across their 116 websites in Australia and New Zealand. Some key points:
- Bauer Media started collecting Snowplow data in 2014 without a specific use case in mind.
- They now use Snowplow data for cross-site reporting, ad hoc analysis, checking audience reports, and stalking individual users.
- Snowplow allows them to track things like page views, user behavior, content metadata, and ads that can't be tracked as well with Google Analytics.
This is part of a temporary display that is designed to support a Troop activity to earn Scouting Heritage merit badge.
There are still requirements to fullfill to succsesfully earn the merit badge. Two examples include playing a game that might have been played at Brown Sea Island. And to talk to two founding members of the troop.
Robert Proctor Multisoft: Boy Scout Of America - The Scout LawRobert Proctor
The Scout Law outlines 11 principles that Boy Scouts are expected to follow: Scouts should be trustworthy, loyal, helpful, courteous, friendly, thrifty, brave, cheerful, clean, kind, and reverent.
The document provides tips for winter driving safety. It discusses hazards like slick roads and reduced visibility in snow. It recommends preparing your vehicle for winter by checking fluids, installing winter tires, and keeping an emergency kit with supplies like a shovel, sand, jumper cables and food. When driving, take it slow on snow and ice, increase following distance, and brake and steer gently to maintain control and avoid skidding.
1) The document provides winter driving safety tips regarding vehicle preparation, clothing, emergency supplies, and driving techniques for safe operation during winter conditions.
2) Key tips include checking vehicle fluids, wiper blades, battery, and exhaust before driving; dressing in layers; and carrying emergency supplies like a shovel, sand, and flashlight.
3) The briefing emphasizes slowing down, increasing following distances, and being aware of reduced visibility when roads are snowy or icy.
This document provides information on concrete mix design, including objectives, basic considerations, and the IS (Indian Standards) method for mix design. The objectives of mix design are to achieve the desired workability, strength, durability, and cost. Basic considerations include cost, specifications, workability, strength, durability, and aggregate grading. The IS method is then described in steps, including selecting target strength, water-cement ratio, air content, water and sand contents, cement content, and aggregate contents. An example application of the IS method is also provided.
Haywood Fitness - Presentation for Eagle Scouts Personal Fitness Merit BadgeDustin Haywood
A Presentation for Eagle Scouts Personal Fitness Merit Badge that we gave to over 100 Boy Scouts on October 11th 2014, for the Educational portion of their Personal Fitness Merit Badge.
Cement concrete mix design involves determining the proportions of cement, water, fine aggregate, and coarse aggregate to produce concrete with specified properties like strength, workability, and durability at lowest cost. The key factors influencing mix design include the required compressive strength, type and grade of cement, maximum size of coarse aggregates, grading of aggregates, water-cement ratio, workability, and durability. The water-cement ratio is especially important as it affects the strength, permeability, and workability of the hardened concrete.
Snowplow: evolve your analytics stack with your businessyalisassoon
Deep dive into how digital analytics stacks need to evolve with businesses, and how self-describing data and event data modeling are the key elements that enable Snowplow data pipeliens to elegantly evolve over time
SigFig is a financial technology company founded in 2007 whose mission is to make investing more accessible and affordable for everyone. SigFig uses Snowplow, an open-source data collection platform, to track user behavior and metrics on their website similarly to Google Analytics. Snowplow provides critical data for SigFig's reporting and data science needs by replicating their production environment. The document provides examples of how SigFig uses Snowplow data to analyze metrics like user interactions on pages, traffic sources, landing page and funnel performance, and A/B testing results.
2016 09 measurecamp - event data modelingyalisassoon
Presentation by Christophe Bogaert to Measurecamp London September 2016. Christophe discussed what makes consuming and analysing event-streams difficult, and outlined a number of techniques for overcoming those obstacles.
On the importance of evolving your data pipeline with your business, and how Snowplow enables that through self-describing data and the ability to recompute your data models on the entire event data set.
Yali presentation for snowplow amsterdam meetup number 2yalisassoon
Digital analytics is a very exciting place to work because digital event data is becoming more interesting as more of our digital lives are intermediated by digital platforms.
In this presentation I explain how at Snowplow we're working to make it easier to build insight and act on digital event.
Snowplow at DA Hub emerging technology showcaseyalisassoon
This document discusses Snowplow Analytics and its approach to reinventing digital analytics. Snowplow allows users to define their own event types, track events across all channels, and answer any questions by storing all digital event data in their own data warehouse. This enables users to join their data to other data sets, pick their own processing logic, and plug in any analytics tools. Snowplow is also open source, free, allows users to own their data and intelligence, and is scalable for tracking large volumes of events.
Using Snowplow for A/B testing and user journey analysis at CustomMadeyalisassoon
This document discusses user journeys, analyzing how users interact with a website over time to understand conversion rates. It describes building a unified data model to visualize customer journeys and see that most visitors to listing pages leave the site. The document also discusses how more page views are linked to more conversions and how A/B testing can be done using event tracking to test different page variants and their impact on user behavior and conversions.
Presentation given by Christophe Bogaert at the inaugural Snowplow Meetup New York in March 2016. Christophe described the event data modeling process at a high level before diving into specific tools and techniques for developing performant models.
The analytics journey at Viewbix - how they came to use Snowplow and the setu...yalisassoon
This document summarizes the evolution of video measurement and analytics solutions used by a company. It describes several solutions the company implemented, including sending tracking events to a server hosted on Rackspace [1], distributing event collection to Akamai and processing with Hadoop/Hive/SQL in Azure [2], and ultimately implementing a solution using Snowplow that addressed all of their requirements [3]. Key benefits of Snowplow included no limits on data, flexible data modeling, fast reporting and owning their own data. The document ends by discussing lessons learned around data quality, infrastructure costs, modeling needs and focusing on small, actionable insights from big data.
Snowplow is at the core of everything we doyalisassoon
This document discusses Bauer Media's use of Snowplow for data collection and analytics across their 116 websites in Australia and New Zealand. Some key points:
- Bauer Media started collecting Snowplow data in 2014 without a specific use case in mind.
- They now use Snowplow data for cross-site reporting, ad hoc analysis, checking audience reports, and stalking individual users.
- Snowplow allows them to track things like page views, user behavior, content metadata, and ads that can't be tracked as well with Google Analytics.
Implementing improved and consistent arbitrary event tracking company-wide us...yalisassoon
Talk on the role Snowplow plays as part of the larger project to make data accessible to product marketing and other data-driven teams at StumbleUpon. Touches on technical and organizational challenges
Chefsfeed presentation to Snowplow Meetup San Francisco, Oct 2015yalisassoon
The document discusses ChefsFeed, a marketing platform for chefs and restaurants. It outlines some of the key challenges with traditional marketing data systems, which focus only on direct conversions like purchases, installations, or registrations. However, this ignores a lot of important user behavior data that occurs between marketing exposure and conversions. The document then introduces Snowplow as a solution that can track all user behavior events consistently across systems, providing a complete picture of the user journey from first exposure through conversions. This unified event data is valuable for understanding user experiences and improving marketing strategies.
This document discusses event data and the Snowplow data pipeline. It notes that 3 years ago, analyzing user behavior and engagement using tools like Google Analytics was difficult. The Snowplow data pipeline was created to collect and analyze event-level data at scale using open source big data technologies. The pipeline has expanded to encompass different types of digital event data by developing a schema for structured JSON events and a versioning system. A real-time version of the pipeline is also being built to feed event data into applications in addition to batch processing. Developing a semantic model and standard framework for describing events is discussed as being important for enabling downstream applications to consume structured event data.
Big data meetup budapest adding data schemas to snowplowyalisassoon
The document discusses adding data schemas to Snowplow, an open-source web and event analytics platform. It describes how Snowplow is evolving from a web analytics platform to a general event analytics platform to handle an infinite number of possible event types from any connected device. To address this, the document proposes adding JSON schemas to define the structure of each event type. These schemas would be versioned and stored in a central schema repository/registry to define the structure of raw and enriched events processed by Snowplow.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
2. A lot is wrong with web analytics today…
• Focus on marketing-related analytics (visits, click-throughs, conversions)
Narrow • Focus on ecommerce sites. (Limited number of goals, limited set of clearly defined workflows e.g.
sign up to email, purchase product)
focused
• No analytics for SaaS based businesses, drivers of customer value, product analytics
• Hard to perform analyses on users / customers that span multiple visits
• Hard to examine the ways users actually engage on sites (esp. for SaaS / web apps), aggregate
Inflexible customer journeys
• Hard to map and segment users based on their behaviour and customer journeys
• Limited tools to pick out the root cause of differences in customer journey
Too high
level AND • Too high level: impractical or impossible to zoom in on individual customers and events
too low • Too low level: hard to see the wood for the trees in a sea of data / pre-defined views
level level
• Hard to integrate with other sources of customer data including CRM, email marketing, social
marketing, customer service, financial systems ad serving systems
Siloed • Typically separated from other business intelligence system, with each system used to answer
different types of business questions
3. …with bad consequences for businesses
Hard to export web analytics data to answer
Cannot answer important business questions
questions in other systems
• Questions related to the customer base • Two reasons to export our data:
– Who are our most valuable customers? – So that we can answer business questions using this
– How can I spot them in advance? data in another (more appropriate) system
– What are the “sliding doors” moments in a customer’s – So that we can use this data in other value generating
journey that impact their future value? ways e.g. drive product / content
– How does our customer base break down, by recommendation, service personalisation
behaviour? • Sometimes impossible,
– How well do I serve each segment? – Impossible to export granular data out of Google
– How well do I monetize each segment? Analytics
– Where are the best opportunities for growing the • Otherwise expensive
value of my customer base? – Enterprise web analytics products charge for export
• Product development questions based on data volumes, making export expensive for
large data sets
– How successful has each product iteration been at
driving user engagement? • Hard to house exported data
– Does our product work better for some customer – Web analytics systems generate big data volumes of
segments than others? If so, why? data, which can be costly to warehouse and query
– Does our product work better at some parts of the
customer journey than others? Where?
– Where should we focus product development efforts?
4. SnowPlow takes a radically new approach to web
analytics…
Traditional approach SnowPlow approach
1. What reports 1. What is all the
do we want available data
to deliver? that we could
ever want?
2. What data do 2. What tools will
we collect to empower our
support those analysts to
reports? answer any
possible biz Q?
5. …one that starts from the principal of having all the
data
Capture all data • All data is captured via easy-to-implement JavaScript tags
• Light-weight event tracking makes it easy to capture any type of online behaviour
• No limits on the number, type or categories of events or variables that can be assigned
• Data is stored in Amazon S3 for scalability
• Data can be enriched from other 1st and 3rd party sources. (Data can be exported and imported)
Complete data
ownership • Data capture is via 1st party cookies
• Javascript tracking and ETL source code is open source
• All data is stored in SnowPlow users’ own Amazon S3 accounts
Powerful
• Latest big data and cloud computing technologies for data storage and querying
analytics toolset
• Data is queried using Facebook-developed Apache Hive via Elastic MapReduce, making it easy to run
queries against enormous data sets
• Possible to run any big data analytics toolset (e.g. Mahout, Cascalog, Microstrategy) on SnowPlow data
6. To date, SnowPlow users can query data using Apache
Hive, which is great for analysts but bad for business users
Hive is a datawarehousing platform SnowPlow data is stored in a single Hive table
Built on top of Hadoop: scalable Each line of data represents one event (e.g.
Developed at Facebook, but now widely used page view, add-to-basket, video play, ad view
at e.g. Netflix, OpenX, The Globe and Mail. etc)
Enables analysts to query data using SQL Each line of data includes a user_id and visit_id
Pros Cons
• Easy for anyone with SQL knowledge to run queries • Command-line interface not suitable for many
• Straightforward to aggregate data business people
• Straightforward to ingest new data sources to • No in-built data visualisation capability. (Have to
enrich the web analytics data (e.g. CRM export data to a separate application)
data, media catalogues) • KPI dashboards can be driven from Hive
• Interactive UI allows for ad hoc query development analysis, but always require the integration of
sessions another application
• Straightforward to export aggregated data sets
into other tools
• Possible to schedule jobs to populate e.g. KPI
dashboard
7. Our priority now is to develop the toolset to answer
business questions using all this analytics data
SnowPlow web analytics data
Operational systems e.g.
KPIs and standard reports Ad hoc analytics
recommendation engines, marketing
• Enable analysts to easily create and • Enable analysts with more limited • Use SnowPlow data in live systems
distribute KPI dashboards and SQL and programming knowledge e.g. in-store product
reports including on customer to query data e.g. pivot tables, data recommendation…
lifetime value and cohort analysis visualisation tools
• …or to send personalised marketing
• Statistical and machine learning to customers to drive up customer
• Reports will vary in scope e.g. for tools to perform e.g. behavioural satisfaction
management team, marketing segmentations of customer
teams, product development team base, predict likely customer Some of the analytics tools
etc. lifetime value we develop will be offered as
cloud-based solutions, for a
monthly subscription
8. Whilst many of the tools are not yet developed, we
recommend installing SnowPlow today
•
1 Start warehousing your web analytics data using SnowPlow today
•
2 Start using the already available (free, open source) tools, particularly Apache Hive, to drive
insight from your user data today
•
3 Have a large data set ready for when our more business friendly analytics tools become
available
Download SnowPlow from Github Contact Keplar LLP for support and
consultancy
github.com/snowplow/snowplow www.keplarllp.com