6Tribes is the next paradigm in social networking. Instead of being about the friends you know, it's about the things you love.

2. 6Tribes is the new venture from Anthony Rose & Ernesto Schmitt
Anthony Rose, 6Tribes CEO & Founder
• Creator of the BBC iPlayer
• Co-founder and CTO of zeebox/Beamly
• CTO of Altnet/Kazaa
Ernesto Schmitt , 6Tribes Chairman & Founder
• Co-founder and CEO of zeebox/Beamly
• Chairman of Invision (now Intel RealSense)
• Co-founder and CEO of peoplesound
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3. 6Tribes presents a new take on social
media based on the concept of tribes.

4. “A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea.
For millions of years, human beings have been part of one
tribe or another. A group needs only two things to be a
tribe: a shared interest and a way to communicate.
And it’s something that people have wanted forever.”
Seth Godin
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5. Unlike existing social networks, 6Tribes joins strangers
into passionate groups that reflect members’ shared life
choices.
6Tribes focuses on the common ground between people,
rallies them around a joint idea and a place to
communicate, and in so doing provides an entirely
natural and frictionless way to meet, connect, and
belong.
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6. 6Tribes is a free app for iPhone
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7. In just two taps, with no form filling and
zero onboarding friction, 6Tribes finds
your passions, interests and hangouts
The apps on your phone
Your music collection
The books you’ve read, movies and TV
shows you’ve watched
Foreign cities you’ve visited
Your age, gender and current location
The places you hang out, topics you’ve
posted on, things you’ve liked…
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8. Instantly, 6Tribes presents you
with a world of tribes based on
your lifestyle, interests and location
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10. Got an awks Tinder story? Eager to
climb the career ladder? We're the Lena
Dunham-worshipping, prosecco-drinking
20somethings braving it out in the UK's
biggest cities.
My, but the travel bug has got its pointy
little teeth in you, sunshine. You’ve been
on the trail since you could walk (well,
ish). Machu Picchu? Koh Phangang?
Been there, done that. Next?
Breathe in. Health, balance, zen and
happiness – you are pure as glacier
water and 100% mindful, joyful – just
plain wonderful, in fact. Woah, you can
breathe out now.
We know our Chemex from our
Aeropress, and we can get pretty intense
about TDS. Join us for some pure coffee
geekery.
Think all human beings are equal? Think
women are human beings? Welcome,
you're a feminist.
How do you do it? You always know
where to find the best places. We’d get
annoyed if we weren't so busy eating this
INCREDIBLE BURGER OMG.
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Tribes emerge as lifestyles appear, identified through
6Tribes’s data clusters and created by users themselves

11. Over 60 tribes at launch, growing to thousands

12. Your 6Tribes feed brings you a 24/7
stream of great content that’s relevant
to you, from all the tribes you’ve joined.
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Meet the tribe in the Members Gallery.
The tribe will keep you in the loop and
ahead of the game. And you’ll never
have to scroll through loads of content
that you don’t care about.

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Your status in the tribe rises and falls
according to your influence and how
much you contribute.
Great content = More bumps

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Beautiful design encourages
conversation between tribe members
and content.

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Easily post photos from your library or
camera, and share directly to Facebook

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6Tribes creates a profile for each person.
Meet new people who share your Social
DNA.

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6Tribes constantly finds new tribes
for you based on your location and
Social DNA match with that tribe.
From ticket releases to amazing local
happenings, you’ll see it first on 6Tribes.

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Easily jump between tribes you’ve
joined, discover more tribes or start your
own.

20. 6Tribes seamlessly builds on the pyramid of basic human emotional
needs
Members feel and set the pulse of their tribe, delivering every day:
Discovery, learning, contribution and new connections;
Achievement, status, and visible recognition from the tribe
Membership of a tribe delivers belonging to a defined group that is
delineated against others; friendship, community and meaning based on
common purpose around a shared idea or cause
The tribe is there to encourage and reward its members for living out the
potential of their ideal, surrounded by others who share it. It is the backdrop
against which individual lifestyles stand out against the mass of the city
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Belonging
Growth and
Esteem
Self-
actualisation

21. 6Tribes works from day one – but the power of the model
grows exponentially as the user network grows
At scale
Walk into a bar, and 6Tribes introduces you to the 4 people there right
now who are part of your tribe.
In future
Tribes are generated automatically by 6Tribes through analysis of user
data, spotting emerging urban lifestyle trends before they are even
discovered.
On first release
6Tribes connects you with your people. Tribes are generated editorially and by
users. When the tribe gains members or activities are shared, 6Tribes notifies
you of the pulse.
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• Major press campaign (SparkPR) targeting
tech/media and consumer publications
• 100+ millennial social media influencers and brands
signed up to promote, join tribes and engage in the app.
• In-app exclusive events and interviews.
6Tribes launches in the UK on May 26
other countries to follow

23. Anthony Rose, CEO
anthony@6tribes.com
Lauren Yates, Marketing
lauren@6tribes.com