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Intro to Fit Fusion
- 1. Promoting fitness infused in life… Presented by Tamara Diahann
- 2. Agenda • Overview • Problem • Market • Our Team • Our Approach • The Value of A Client • Reaching The Market • Financials • Q&A
- 3. Overview • I am the founder of Fit Fusion established in March 2011 • 13 years experience in Fitness and Pageantry • I believe the body can heal itself when movement and healthy eating is incorporated in daily life • Expansion Capitol Goal: $70,000 •Further Wellness Program •Payroll •Equipment
- 4. Our Partners
- 5. Problem: Lack of quality, effective, and convenient holistic fitness and wellness services available in the Metro Atlanta Area Evidence •High statewide obesity rates and physical inactivity rates •Metro Atlanta commuters spend on average 41 hours a year in traffic •Lowers desire and ability to exercise and cook at home after work
- 6. Market Workplace School Client/ Potential Client Family/Friends Gender: Male and Female Age: 23-45 Average Yearly Income: > $37,000 Majority needs: weight loss average 35 pounds motivation accountability convenience Resident Facility , healthy eating options at work Church Professional Organization
- 7. Our Team Wellness Studio Marketing & Public Trainers & Relations Instructors Owner and Wellness Program Administrative Trainers & Assistant Instructors
- 8. Our Approach One-On-One Fitness Sessions Family Fitness Sessions Group Indoor/Outdoor Sessions Themed Health Fairs & Events Workout Plans w/ Video Demo Progress Monitoring Employee Wellness Programs Wellness Products & Supplements Resident Wellness Programs Monitored Detoxification Individualized Meal Plans Group/Individual Cooking Demonstrations Meal Preparation
- 9. The Value of A Client Personal Training Client Group Wellness $280 Fitness Program Client $600 $35 Nutritional Health Client Guidance Coaching Client $60 $280 $30 Monthly Average Value= $1285
- 10. Reaching Our Market Launch of Kick Off Follow Up Program Other Avenues •Referral Programs •Social Media Establish Long •People of Influence Term •Mass Network E-pons (i.e. Partnership Living Social) •Mailing List •Tradeshows
- 11. Financials Six Month Projections $216,360.00 Net Sales $156,010.00 Expenses _______________________________________________________________________________ $60,350.00 Net Income Estimated Expansion Capitol $70,000.00 Estimated Total $10,000.00 Personal Contribution $1,000.00 Raised To Date $59,000.00 Outstanding
- 12. Questions??? Let’s Talk… www.myfitfusion.com @FitFusionATL 404.832.5783
Editor's Notes
- Evidence: In 2010 Georgia’s adult obesity rate was at 29.6%; Physical inactivity rates averaged 35.6%. Every additional 30 minutes a person spends in a car translates into a three percent greater chance of being obese. The average metro Atlanta commuter wastes an average of 41 hours a year stuck in traffic.The 41 wasted hours are in addition to “normal” commuting time.Competition Approach:Aspects: Fitness only (LA Fitness) Healthy Eating (Raw Foods Institute); Chiropractics, Massage Therapy, etcBibliographyCenter of Disease Control and PreventionBased on AAA's 2010 national average cost per mile of 56.0 cents per mile for operating and ownership costs, when a vehicle is driven 15,000 miles/year.(American Journal of Preventive Medicine, "Obesity Relationships with Community Design, Physical Activity, and Time Spent in Cars.”According to the Texas Transportation Institute’s Urban Mobility 2010 study,http://www.cleanaircampaign.org/For-the-Press/Press-Kit/Commuting-and-Traffic-Congestion-Fast-Facts
- With every new client and wellness kick off event our market increasesStrategically we will tap into each clients network Via referral rewards program, Fit Family Events, Follow up with potential clients after kick off
- Marketing: Bridgett Humphrey: *Masters in Marketing *Hedge funds *Headed reconstruction of company (branding materials, logo, revised website, brochures, wellness program logistics, marketing plan structure )Public Relations: Giselle Warren *Graduate of Alabama State *Founder of Giselle PR * Headed Social Media Campaign, press releases, increased visability at Georgia State and Georgia Tech (student organization focus), Operation Capitol: Increase payroll to allow hiring of more trainers and instructors, administrative assistant both will increase visibility and have more individuals working towards further developing Fit Fusion as a brand. As soon as capitol is secured hiring of an Administrative Assistant and 4 trainers/instructors is anticipated.
- HolisticPracticalConvenientDiverse We address how a personThinksEatsMoves
- Those who want to Those who are at the decision point of living healthy. But need guidance, support, and accountability. We meet them at the point where living well is something that they do (or want to do) and help them turn it into something that they are. They choose us because our approach is multi dimensional and individualizedOperational Capitol will make available necessary staff to service influx of cliental
- No other rounds of financing is projected Profit is established after six monthsSeasonal increases expected
- Holistic and Practical ApproachSnowball effect profitsMeet individuals at decision point