Blueskies is Australia's newest low-cost airline that flies to 12 major Australian cities and 3 international destinations. As a new airline, Blueskies sits above budget carriers Tiger Airways and Rex in terms of quality and targets consumers and corporate customers through partnerships with companies like ANZ and Optus. Blueskies is also part of the One World Alliance and is working to increase its customer base through an aggressive social media marketing campaign as a cost-effective way to build its brand.