This document provides guidance for investors on investing in corporate securities. It discusses the nature of equity shares and their long-term investment horizon. Key factors for investors to consider include consistently good company performance, efficient management, rewarding shareholders, and decent governance. The document also cautions against technical analysis, media opinions, and market expectations. Timing of purchases and sales should go against market sentiment. Overall, the document advises building a diversified portfolio and maintaining a long-term, disciplined approach to investing in stocks.