To build rapport with interview subjects, introduce yourself and explain that you want their feedback to design a new product without selling anything. Ask if you can ask some initial questions to get to know them better before discussing the product, including where they're from, details about their job, and if they've participated in research studies previously. The goal is to frame the discussion, qualify them as subjects, and ask softball questions to make them comfortable.

1. Interview Warm-Up
How to Build Rapport with
Subjects

2. Thank you for your time, my name is _________. I work at
__________ and we are designing a new product that allows
people to __________.
I do not want to sell you anything but it would be great
to get your feedback now so that when our product is
ready to ship, it will best meet the needs
of customers.
Before jumping into talking about us, is it ok if I ask
you some questions so that I can get to know you better?
Intro: Frame & Qualify

3. 1. Where are you from? How long have you lived here?
Softball Questions

4. 2. Tell me about your job. What do you love or hate
about it?
Softball Questions

5. 3. Have you ever participated in a user research study?
Softball Questions

6. 3. Have you ever participated in a user research study?
Softball Questions