This media plan proposes placing internet banner ads on 4 fishing and outdoor websites over 3 months to promote Gander Mountain. The plan estimates impressions, costs, and metrics like cost per thousand impressions and number of unique visitors per month for ads on Outdoorlife.com, fieldandstream.com, bassmaster.com, and takemefishing.org, with a total estimated cost of $2,505.75 and nearly 1 million impressions.