The media plan outlines TV placements for advertising on two fishing shows, Anglers & Appetites and Extreme Angler TV, across three markets - Minneapolis, Indianapolis, and Houston. It provides ratings, estimated viewers, costs per point and insertion. The total estimated cost for Anglers & Appetites ads across the three markets is $18,105, while the estimated cost for Extreme Angler TV ads is $16,353, with higher costs per insertion for that show.