Rovaniemi, Finland is the capital of Lapland with a population of around 60,000 people. It serves as the commercial, educational, cultural, and administrative center for Lapland. Key industries include tourism, information and communications technology, creative industries, and cold weather technologies. In 2009, 73 companies in Rovaniemi exported goods worth a total of 160 million euros worldwide. Rovaniemi receives around 400,000 visitors annually, with over 440,000 overnight stays recorded in 2009, generating an estimated 170 million euros in direct income from tourism. The city aims to further promote its internationality and function as an accessible Arctic meeting place.