This document presents a marketing project for Smok-Ox, an herbal product that helps people quit smoking. It discusses the negative health effects of smoking and introduces Smok-Ox as an ayurvedic alternative made from natural ingredients like turmeric, green tea, and ginger. The document outlines Smok-Ox's target market of young, urban smokers and proposes a positioning as a natural way to quit. It also covers packaging, distribution strategies, and a conclusion that Smok-Ox could be hugely successful in India with government support.