International Cases in Tourism Management #1 - British AirwaysOne of the world’s largest airline. Has gone from being a loss-making, state-owned airline to a successful privatized carrier. Survives in a tough, dynamic business environment (de-regulation; globalization). Has made mistakes, too. #2 - Lonely PlanetIs the largest travel guide book and digital media publisher in the WORLD. Played an important role in the growth of independent travel, especially in backpacking. Originated 40 years ago by backpackers. #5 – Tourism ConcernTourism Concern claims to be the only UK organization campaigning on exploitation in the global tourism industry. The key issues they have worked on:Child sex tourismFair trade tourismDisplacementCultural Conflicts Exploitation of womenWater abuseEnvironmental damage #6 – TUITUI AG is a German-based company. In the mid 1990s, it reinvented itself from industrial and transportation industry to tourism and shipping industry. In 2001, it changed name from Preussag AG to TUI AG. Today it is one of the world's largest tourism firms with interests across Europe. Dubai is one of the 7 emirates of UAE. Although Dubai's economy was built on oil industry, revenues today from oil contribute less than 6% (2006) Tourism in Dubai is an important part of the Dubai government’s strategy for foreign reserve. Today, Dubai is the 8th most visited city in the world. * http://www.youtube.com/watch?v=7eUcRjo9Yv4 # 10 - Iceland Is the 2nd largest island in Europe Capital City: Reykjavik (also known as “Smoky Bay”) Known for whale watching. Known for glacier tours. * * # 11 - LAS VEGAS http://www.youtube.com/watch?v=5nDGJAGlY_M * # 12 - Russia Is the largest country in the world Capital City: Moscow In December 1991, the USSR turned into Russia and 14 other independent republics. Russia has struggled to build a democratic political system and market economy Today, growth is 7% annually #13 – Boutique HotelsBoutique hotel - term popularized in the US and the UK to describe intimate, luxurious or ‘concept’ hotel environments. Boutique hotels began appearing in the 1980s in major cities like London, New York, and San Francisco. #14 – Budget AirlinesAre airlines that generally have lower fares – based on lower operating cost structures. The business model is very different from other airlines. Budget airlines keep their prices down in creative ways. #15 – Cruise MarketIn 1920’s and 1930’s, cruising was very popular but expensive. Since the 1980’s, it has gained popularity once again. New approaches to cruising! Industry has seen a growth since Sept 11th in USA. #16 - ExpediaExpedia is an Internet-based travel reservation website. Based in the US with localized sites for 18 countries. Has been growing in popularity. Expedia has seen major changes. Africa is known for its wildlife tourism and ‘safaris’. Wildlife tourism requires infrastructure and government involvement. As ...

1. International Cases in Tourism Management
#1 - British AirwaysOne of the world’s largest airline.
Has gone from being a loss-making, state-owned airline to a
successful privatized carrier.
Survives in a tough, dynamic business environment (de-
regulation; globalization).
Has made mistakes, too.
#2 - Lonely PlanetIs the largest travel guide book and digital
media publisher in the WORLD.
Played an important role in the growth of independent travel,
especially in backpacking.
Originated 40 years ago by backpackers.
#5 – Tourism ConcernTourism Concern claims to be the only
UK organization campaigning on exploitation in the global
tourism industry.
The key issues they have worked on:Child sex tourismFair trade
tourismDisplacementCultural Conflicts Exploitation of
womenWater abuseEnvironmental damage

2. #6 – TUITUI AG is a German-based company.
In the mid 1990s, it reinvented itself from industrial and
transportation industry to tourism and shipping industry.
In 2001, it changed name from Preussag AG to TUI AG.
Today it is one of the world's largest tourism firms with
interests across Europe.
Dubai is one of the 7 emirates of UAE.
Although Dubai's economy was built on oil industry, revenues
today from oil contribute less than 6% (2006)
Tourism in Dubai is an important part of the Dubai
government’s strategy for foreign reserve.
Today, Dubai is the 8th most visited city in the world.
*
http://www.youtube.com/watch?v=7eUcRjo9Yv4
# 10 - Iceland
Is the 2nd largest island in Europe
Capital City: Reykjavik (also known as “Smoky Bay”)
Known for whale watching.
Known for glacier tours.
*
*

3. # 11 - LAS VEGAS
http://www.youtube.com/watch?v=5nDGJAGlY_M
*
# 12 - Russia Is the largest country in the world
Capital City: Moscow
In December 1991, the USSR turned into Russia and 14 other
independent republics.
Russia has struggled to build a democratic political system and
market economy
Today, growth is 7% annually
#13 – Boutique HotelsBoutique hotel - term popularized in the
US and the UK to describe intimate, luxurious or ‘concept’
hotel environments.
Boutique hotels began appearing in the 1980s in major cities
like London, New York, and San Francisco.
#14 – Budget AirlinesAre airlines that generally have lower
fares – based on lower operating cost structures.
The business model is very different from other airlines.
Budget airlines keep their prices down in creative ways.
#15 – Cruise MarketIn 1920’s and 1930’s, cruising was very

4. popular but expensive.
Since the 1980’s, it has gained popularity once again.
New approaches to cruising!
Industry has seen a growth
since Sept 11th in USA.
#16 - ExpediaExpedia is an Internet-based travel reservation
website.
Based in the US with localized sites for 18 countries.
Has been growing in popularity.
Expedia has seen major changes.
Africa is known for its wildlife tourism and ‘safaris’.
Wildlife tourism requires infrastructure and government
involvement.
As wildlife tourism grows, it puts pressure on the environment
which is the very core of the product.
*
*
# 19 The Hong Kong DisneylandThe company’s fifth park
worldwide and second in Asia.
Disney clearly wants to gain a foothold in the Chinese market.
Lets discuss the performance of this park in Hong Kong.
*

5. # 20 - The Guggenheim MuseumThe museum has put Bilbao on
the international tourist map.
It helps Spain to reduce its dependence on mass market coastal
tourism.
Cultural tourism has increased.
*
*
# 22
All-inclusive ResortsAll-inclusive resorts have existed for many
years though they have recently gained popularity.
It is a travel package which includes all meals, snacks, drinks,
activities, and entertainment
Lets discuss the future of this concept.
#23
Clubbing & Party TourismIt is a form of hedonistic tourism,
where pleasure-seeking is the main motivator.
Party tourism has become a controversial issue with concerns
over its impacts on the destination, tourists and hosts.
#25

6. Ecotourism in BelizeEcotourism is one of the most fashionable
concepts in tourism today. It is supposed to be environmentally
sensitive and concerned with human rights and the needs of
local communities.
However, if it becomes highly developed in a destination, it can
begin to exploit nature for the benefit of tourists.
#26 – Tourism Education & TrainingNeed for tourism education
and training has been growing globally.
Effective tourism education requires co-operative
approach.Tourism education is a balancing act between
vocational and academic courses.
#30 – Sex TourismSex tourism is one of the oldest but the most
controversial types of tourism.
Its nature is increasingly becoming complex with the growth of
child sex tourism.Sex tourism remains a subject of fierce debate
in tourism.
TEAM Assignment 1 – Tourism Organizations (Cases 1and 2)
Please read Case Studies individually first. Carefully read and
think about the cases. Research current situation of the company
/ issue / trend on the Internet. Typically one hour of prep time
per case. Underline key facts and write marginal notes.
Once you have read the case studies, meet in teams to discuss
the following questions. Hear all reactions; amplify own
thinking; highlight issues and summarize responses.

7. I. British Airways:
1. Important historical events for BA
a. ____________________________________
c.___________________________________________
b. ____________________________________ d.
___________________________________________
2. Interesting Strategies
a. ____________________________________
c.___________________________________________
b. ____________________________________ d.
___________________________________________
3. Some Mistakes
a. ____________________________________
c.___________________________________________
b. ____________________________________ d.
___________________________________________
Any other interesting Issues
1.___________________________________________________
_____________________________________________2.______
_____________________________________________________
_____________________________________3.______________
_____________________________________________________
_____________________________4.______________________
_____________________________________________________
_____________________
II. The Lonely Planet:
1. Origin
a. ____________________________________
c.___________________________________________
b. ____________________________________ d.
___________________________________________

8. 2. Products and Services
a. ____________________________________
c.___________________________________________
b. ____________________________________ d.
___________________________________________
3. Ethical Issues
a. ____________________________________
c.___________________________________________
b. ____________________________________ d.
___________________________________________
Any other interesting Issues
1.___________________________________________________
_____________________________________________2.______
_____________________________________________________
_____________________________________3.______________
_____________________________________________________
_____________________________4.______________________
_____________________________________________________
_____________________