The document discusses IBM's middleware solutions specifically designed for the telecommunications industry, highlighting the challenges faced by telecom providers amidst competition and cost pressures. It outlines how IBM's products can optimize business processes, enhance customer service, and create new revenue opportunities through a robust operational environment. Additionally, the document details various IBM services and successes with major telecom providers using its middleware technology to improve integration and efficiency.

1. © 2004 IBM Corporation
IBM Software Group
IBM Middleware Solutions
for Telecommunications

2. © 2004 IBM Corporation
IBM Software Group
Agenda
 Telecommunications Industry Review
 IBM and the Telecommunications Industry
 Industry On-Demand
 Telecommunications Industry Middleware
 Q&A

3. © 2004 IBM Corporation
IBM Software Group
Continuous
Change
Rigorous
Competition
Unpredictable
Threats
Unrelenting
Financial Pressures
A Challenging Business Environment
Especially in the Telecommunications Industry
Struggling to cut costs,
while improving customer
service
Wireline, Wireless and
Cable carriers
competing for same
customers
Searching for the next
new source of revenue
Balancing Next
Generation Network
investment and cash flow

4. © 2004 IBM Corporation
IBM Software Group
IBM is set to make a multi-billion dollar bet that
there has been a fundamental shift in the way
corporations will buy technology.
Big Blue Bets on a Coming Revolution
The Financial Times, December 1, 2003
“IBM's increased focus on vertical markets
reflects the changing needs of customers ...
Rather than purchase general-purpose
software, businesses are seeking more
specialized tools.”
Analyst Stephen O'Grady, RedMonk
IBM Thinks Vertical with Software Revamp,
C/Net, December 1, 2003
“ No other vendor was able to match
IBM's mix of technology and services."
Russ Cooke, President, BostonCoach
InformationWeek, December 8, 2003
IBM: Delivering Industry Middleware Solutions
Based on Changing Needs of Customers

5. © 2004 IBM Corporation
IBM Software Group
IBM: Helping Customers Succeed
A History of Accomplishments in Telecommunications
14 of the world’s 15 largest
Telecommunications Service
Providers leverage IBM middleware
to run their applications
Within the last 12 months, 16 of the
world’s largest Service Providers
leveraged IBM middleware to more
effectively integrate their
Operational and Business Support
Systems (OSS/BSS)
IBM led the formation and initiatives of:
IBMer Zygmunt Lozinski serves as
president of the Parlay Group

6. © 2004 IBM Corporation
IBM Software Group
“An on demand business is an enterprise
whose business processes – integrated
end-to-end across the company and with
key partners, suppliers and customers –
can respond with speed to any customer
demand, market opportunity or
external threat.”
Succeeding in the New Business Era
Requires Companies to Become On Demand

7. © 2004 IBM Corporation
IBM Software Group
Becoming an On Demand Enterprise
Innovative
business designs
that sharpen focus
and accelerate growth
Integrated, end-to-end
business processes that
are built to change
An IT operating
environment
optimized for
flexibility and
resilience
On Demand
Operating
Environment
Business
Transformation

8. © 2004 IBM Corporation
IBM Software Group
Key Capabilities Delivered by the On Demand
Operating Environment
Automation
• Policy-based Orchestration
• Availability
• Security
• Optimization
• Provisioning
Virtualization
• Server
• Storage
• Distributed Systems/Grid
• Network
• Access and Collaborate
• Business Modeling
• Process Transformation
• Application & Information Integration
• Business Process Management
Integration
Infrastructure Management
IT optimization through managing
the infrastructure with Automation
and Virtualization of existing and
future resources
Business flexibility through Integration
of people, processes and information
within and beyond the enterprise

9. © 2004 IBM Corporation
IBM Software Group
The Telecommunications Industry
Business Challenges Exist Across All Processes
Commoditized offerings,
squeezing profit margins
Increased competition,
leading to poor revenue
growth
High customer churn
Costly network
infrastructure
Poor visibility into
business and customers
Disparate and costly
systems
Telecom
Industry
Processes
Developing
New
Products and
Markets
Acquiring
and
Managing
Customers
Developing
and Providing
Network
Services
Managing the
Supporting
Enterprise
Processes

10. © 2004 IBM Corporation
IBM Software Group
IBM
Middleware
Solutions
Consulting and Implementation Services
IBM Middleware Solutions for Telecommunications
ISV
Applications
Industry Know-How
Industry-Specific Middleware
Core Products
deliver the On Demand Operating Environment
Partner
Content
Enabler
Contact
Center
Optimizer
Mobile
Services
Delivery
Next
Generation
Network
Services
OSS/BSS
Optimization
Telecom
Industry
Processes
Developing
New
Products and
Markets
Acquiring
and
Managing
Customers
Developing
and Providing
Network
Services
Managing the
Supporting
Enterprise
Processes

11. © 2004 IBM Corporation
IBM Software Group
IBM Middleware Solutions for Telecommunications
Partner
Content
Enabler
Contact
Center
Optimizer
Mobile
Services
Delivery
Next
Generation
Network
Services
OSS/BSS
Optimization
Supply Chain
Billing
OSS
E
Commerce
Accounting/Finance
Customer
Care
Business Support Systems
Strategic Procurement

12. © 2004 IBM Corporation
IBM Software Group
Supply Chain
Billing
OSS
E
Commerce
Accounting/Finance
Customer
Care
Business Support Systems
Strategic Procurement
IBM Middleware Solutions for Telecommunications
New revenue
opportunities
Enterprise
customer
focus
Creates value
added
service
opportunities
Reduce
customer
churn
Reduce
Operating
Expenses
New revenue
from
personalized
IP offerings
Integration of
processes
 Optimization
of assets
 Reduction of
cost
 Increase
efficiency/fle
xibility
Improve
customer
service
Reduce
support costs
Lower
customer
churn
Partner
Content
Enabler
Contact
Center
Optimizer
Mobile
Services
Delivery
Next
Generation
Network
Services
OSS/BSS
Optimization
Reduce time
to market
Flexible
product
management
Lower risk,
increase
revenue

13. © 2004 IBM Corporation
IBM Software Group
IBM Middleware Solutions for Telecommunications
Partner
Content
Enabler
Contact
Center
Optimizer
Mobile
Services
Delivery
Next
Generation
Network
Services
OSS/BSS
Optimization
Meets the challenge of creating new revenue opportunities
Solution provides the ability to manage and automate the new
product introduction cycle of sell-through revenue
opportunities to the consumer for digital media such as ring
tones, games, multimedia content and business applications
Resulting in increased revenue and customer satisfaction
Partner Content Enabler

14. © 2004 IBM Corporation
IBM Software Group
Challenges
 Long and costly
new product
introduction
cycles
 Dwindling
revenue sources
and margins
 High customer
churn
 Abundance of
data capacity
with limited
applications to
drive
consumption
Complexity in bringing to market 3rd party content
Partner Content Enabler
Traditional Process Content
Provider
Product
Mgmt
Legal
Test
Operations
Accounting
3 days
2 days
2 weeks
2 days
Web
Publishing
3 days

15. © 2004 IBM Corporation
IBM Software Group
Business Benefits
 Reduces time to market by 50%
 Creates formalized new product
introduction work flow
 Common portal framework for
development efficiency
 Minimal end-to-end integration
Business Challenge
 Expediting new content introduction
cycle
 Ensuring complete product introduction
process is followed
 Extending product introduction process
to business partners
Solution
 Manages third party content (ring tones
and games) through unique role-based
interfaces from content ingestion through
automatic publishing, download
management and e-commerce
 WebSphere Commerce, WebSphere
Digital Media Enabler, WebSphere Portal,
DB2 Content Manager
Sprint
Partner Content Enabler
Internal Reference Only

16. © 2004 IBM Corporation
IBM Software Group
Core Capabilities & Products
Partner Content Enabler
Integration
Delivering the On Demand Operating Environment
Access & Collaborate
• Allow customers to search, purchase, and
download digital content such as ring-tones and
games
Application and Information Integration
• Integrate with 3rd party content providers
managing digital content and billing information in
real time all the way through the customer
purchasing content
• Rational Rapid Developer
• Tivoli Identify Manager
• WebSphere Application Server
• WebSphere Studio
•DB2 Content Manager
•WebSphere Business Integration Connect
•WebSphere Commerce
•WebSphere Digital Media Enabler
•WebSphere Portal
• DB2 Content Management Video Charger
• Lotus Workplace suite
*Core Products in BOLD

17. © 2004 IBM Corporation
IBM Software Group
Industry-Specific Middleware
 IBM Industry-specific middleware
 WebSphere Business Integration Adapter for SAP
 WebSphere Business Integration Adapter for PeopleSoft
 WebSphere Business Integration Adapter for Oracle
 WebSphere Commerce Portlets
 Industry-specific middleware from Business Partners
 Openwave Download Manager
 Core Media Digital Rights Management
Partner Content Enabler

18. © 2004 IBM Corporation
IBM Software Group
ISV Partners
Essential Elements of an Integrated Solution
Partner Content Enabler

19. © 2004 IBM Corporation
IBM Software Group
Services Capabilities
Partner Content Enabler
 Business Consulting Services
 Portals, Branding, Design & Innovation services
 Wireless Solutions services
 SPDE Services
 Software Services
Product architecture
Product configuration
Product expertise

20. © 2004 IBM Corporation
IBM Software Group
Transformed Process
Improves time to
business value by:
 Integrating internal
and external
processes
 Optimizing new
product
introduction/
modification
Increase market responsiveness through a centralized process
Our Solution reduces partner content introduction cycle by 50%
Partner Content Enabler
Reduces Risk by:
 Creating
centralized
repository
 Guaranteeing
approval steps
prior to release
Digital Rights Management
Content
Management /
Publishing
Billing, Operations, CRM
Commerce, Portal, Subscriber Mgmt
Network
Infrastructure
Content Delivery
3rd Party
Content
Provider

21. © 2004 IBM Corporation
IBM Software Group
IBM Middleware Solutions for Telecommunications
Contact
Center
Optimizer
Partner
Content
Enabler
Mobile
Services
Delivery
Next
Generation
Network
Services
OSS/BSS
Optimization
Meets the challenge of lowering customer churn
Solution provides the end customer the ability to choose their
communication medium of choice (phone, IVR, voice, mobile,
web, e-mail) for account self-service.
Resulting in lower customer support costs and increased
customer satisfaction.
Contact Center Optimizer

22. © 2004 IBM Corporation
IBM Software Group
Challenges
 Rising customer
support costs
 Decreasing
customer loyalty
 High customer
churn
 Give customer
access to WHAT
they want,
WHEN they
want it, HOW
they want it
Complexity in Today’s Policy Administration Process
Contact Center Optimizer
Traditional Process

23. © 2004 IBM Corporation
IBM Software Group
Business Benefits
 Increased sales though improved
online cross-selling incorporating
personalization
 Increased customer satisfaction and
employee productivity
 Supports more than 1 million house-
holds in Belgium
 Supports over 2,000 business partners
Business Challenge
 Integrating data from multiple disparate
legacy systems
 Increasing customer and IT support
costs
 Complex internal infrastructure and
processes proved costly to implement
changes
Solution
 Leveraged portal as integration
infrastructure supporting customer self-
service applications and B2B
transactions
 WebSphere Portal Extend, WebSphere
Application Server, WebSphere Studio
belgacom
Contact Center Optimizer

24. © 2004 IBM Corporation
IBM Software Group
Business Benefits
 Increased sales though improved
online cross-selling incorporating
personalization
 Increased customer satisfaction and
employee productivity
 Supports more than 1 million house-
holds in Belgium
 Supports over 2,000 business partners
Business Challenge
 Customer turnover (churn)
 Increasing customer and IT support
costs
 Flexible systems able to support rapidly
changing packaging and services
requirements
Solution
 Integrated customer self-service platform
supporting both internet and voice
 WebSphere Portal Extend, WebSphere
Application Server, WebSphere Voice
Nextel
Contact Center Optimizer

25. © 2004 IBM Corporation
IBM Software Group
Access and Collaborate
• Interact with customers through a personalized
interface via telephone, world wide web, PDA or
cellular phone to quickly and cost effectively
address their needs
Application and Information Integration
• Manage customers’ account information across
multiple product lines and operating units, utilizing
the information you need, when you need it
Core Capabilities
Contact Center Optimizer
Integration
Delivering the On Demand Operating Environment
• DB2 Universal Database
• DB2 Information Integrator for Content
• Lotus Workplace for Team Collaboration
• Rational ClearCase Change Management Solution
• Rational Rapid Developer
• WebSphere Everyplace Access
• WebSphere Portal
• WebSphere Voice Server
• WebSphere Voice Response
• DB2 Business Intelligence
• DB2 Content Manager
• DB2 Telco Data Warehouse
• Lotus Workplace Family
• Rational Suite Enterprise
• Tivoli Identity Manager
• WebSphere Application Server family *Core Products in BOLD

26. © 2004 IBM Corporation
IBM Software Group
Industry-Specific Middleware
 IBM industry-specific middleware
 DB2 Telco Data Warehouse
 WebSphere Business Integration Adapter for Siebel Software
 eDocs Customer Self-Service and e-billing portlet
 Industry-specific middleware from Business Partners
 e-piphany E.6 suite
 edocs application suite for Telecommunications
 Genesys Suite 6
 Kana Contact Center and Response
Contact Center Optimizer

27. © 2004 IBM Corporation
IBM Software Group
ISV Partners
Essential Elements of an Integrated Solution
Contact Center Optimizer

28. © 2004 IBM Corporation
IBM Software Group
Services Capabilities
Contact Center Optimizer
 Business Consulting Services
 Customer Care services
 Portals, Branding, Design & Innovation
services
 Data integration services
 Software Services
Product architecture
Product configuration
Product expertise

29. © 2004 IBM Corporation
IBM Software Group
Transformed Process
Improves time to
business value by:
 Leveraging
information in
existing systems
 Raising customer
satisfaction,
lowering customer
churn
 Reaching multiple
device types, more
customers, through
a single source
Single source of consistent information with multiple device support
Our Solution reduces customer support costs by as much as
$1.5 million and improves customer churn by 13%
Reduces Risk by:
 Delivering consistent
information
 Putting control in
customer’s hands
Contact Center Optimizer
BSS / OSS
Systems
Supply
Chain
Integration
Collaborative
Operational
Analytical
CRM
Web eMail
Voice Mobile
Business
Intelligence
Process Integration
Integrated Touchpoint Infrastructure
Portals
Mobile
Mail
Fax
Self Service
WEB IVR
Contact
Center

30. © 2004 IBM Corporation
IBM Software Group
IBM Middleware Solutions for Telecommunications
Partner
Content
Enabler
Next
Generation
Network
Services
OSS/BSS
Optimization
Meets the challenge of creating new value added service
Solution provides seamless service and unified support to the
enterprise, enabling their mobile workforce regardless of
geography, access point or device type, while also enabling
the enterprise to include customized value added services
Resulting in a more productive and empowered workforce
Mobile Services Delivery
Mobile
Services
Delivery
Contact
Center
Optimizer

31. © 2004 IBM Corporation
IBM Software Group
Challenges
 Commoditization
amongst service
provider
offerings
 Declining
traditional
revenue sources
 Diminishing
profit margin
 Enterprise
customers
demanding
more services
from single
source
Complexity in creating new revenue opportunities
Mobile Services Delivery
Traditional Process

32. © 2004 IBM Corporation
IBM Software Group
Business Benefits
 Improved employee efficiency
 Improved employee productivity
 Potential hosted model to be offered to
their enterprise customers
Business Challenge
 Maintain connectivity with remote
employees
 Rapidly responding to customers
 Enable employees across various
geographies and connectivity methods
Solution
 Created secured network gateway,
supporting multiple networks including
local area networks (LANs), wireless
LANs (WLANs), dial-in networks and
GPRS allowing employees constant
access to enterprise systems
 WebSphere Everyplace Connection
Manager
China Mobile Communications
Mobile Services Delivery

33. © 2004 IBM Corporation
IBM Software Group
Access and Collaborate
• Empower employees to access and input
information at anytime, from anywhere, across
any medium, through any device
Core Capabilities
Mobile Services Delivery
Integration
Delivering the On Demand Operating Environment
• DB2 Everyplace
• IBM Directory Integrator
• WebSphere Portal Enable
• WebSphere Everyplace Service Provider Offering
• DB2 Content Manager
• Lotus Workplace family
• Tivoli Identity Manager
• Rational Suite Enterprise
• WebSphere Application Server
• WebSphere MQ Everyplace
• WebSphere Studio
*Core Products in BOLD

34. © 2004 IBM Corporation
IBM Software Group
Industry-Specific Middleware
 Industry-specific middleware from Business Partners
 Openwave Operator Products
 Volantis for Service Providers
Mobile Services Delivery

35. © 2004 IBM Corporation
IBM Software Group
ISV Partners
Essential Elements of an Integrated Solution
Mobile Services Delivery

36. © 2004 IBM Corporation
IBM Software Group
Services Capabilities
Mobile Services Delivery
 Business Consulting Services
 Wireless Solutions services
 SPDE Services
 Software Services
Product architecture
Product configuration
Product expertise

37. © 2004 IBM Corporation
IBM Software Group
‘
Transformed Process
Improves time to
business value by:
 Giving employees
access to
information when
they need it and
want it
 Enabling
employees to
become more
productive
New enterprise focused “sticky” revenue source
Our solution empowers employees with instant access to
information and increases employee productivity
Reduces Risk by:
 Leveraging existing
infrastructure and
alliances
 Creating “sticky”
source of revenue
from enterprise
clients
Mobile Services Delivery
Hot
Spot
Hot
Spot
Point of
Presence
(
(
(
(
(
(
(
(
Internet
GPRS
Network
User and Device Access Network Enterprise and
Internet
WECM 1
Service
Provider Portal
Applications
Corporate
Intranet
VPN Server
& Firewall
Strong encryption
DSL/
Cable
Connection
Mgmt
Connection
Mgmt

38. © 2004 IBM Corporation
IBM Software Group
IBM Middleware Solutions for Telecommunications
Partner
Content
Enabler
Mobile
Services
Delivery
OSS/BSS
Optimization
Meets the challenge of creating new value added services
Solution delivers a secure, open, resilient, and autonomic
service platform enabling service providers to deliver
enhanced voice, messaging, multi-media conferencing and
other personalized services faster, and with less ongoing
operational expense.
Resulting in a lower cost, higher value network
Next Generation Network Services
Next
Generation
Network
Services
Contact
Center
Optimizer

39. © 2004 IBM Corporation
IBM Software Group
Business Benefits
 Increases ADSL demand and revenue
through personalized services
 Increases customer satisfaction
through value added services
 Reduces administration costs through
centralized management of
subscriptions and accessibility
Business Challenge
 Decreasing wireline revenues
 Cover costs of transitioning to Next
Generation Network Services
 Control costs
Solution
 Provides subscriber management and
provisioning of Next Generation Network
services, such as video-on-demand, for
Brazil’s largest telecom provider with
over 18 million wireline subscribers
 WebSphere Everyplace Subscription
Manager, WebSphere Portal
Telemar
Next Generation Network Services
Internal Reference Only

40. © 2004 IBM Corporation
IBM Software Group
Challenges
 Evolution to soft-
switch network
 Financing Next
Generation
Network transition
 Customer
defections to non-
traditional
competitors
offering new
services
 Abundance of
data capacity with
limited
applications to
drive consumption
Complexity in creating new value added services
Next Generation Network Services
Traditional Process
Data
Network
Voice Network
PSTN
+ Reliable/Available
(99.999%)
- Connection Oriented
( wasted BW)
- Proprietary hardware
- Hard to add VAS
- Best Effort Reliability
+ eServers + Middleware
+ Connectionless
( on demand BW)
+ Easier to add VAS
C
C
C

41. © 2004 IBM Corporation
IBM Software Group
Access and Collaborate
• Provide customers value added services allowing
them to access information and collaborate
across geographies with customers, partners and
employees
Core Capabilities
Next Generation Network Services
Integration
Infrastructure Management
Delivering the On Demand Operating Environment
Secure
• Create a secure next generation infrastructure,
assuring your customers the highest level of
service through their trusted provider
• DB2 Universal Database
• Rational ClearCase Change Management Solution
• Rational Rapid Developer
• WebSphere Application Server for Telecomm (with WAS
v5. Network Deployment)
• WebSphere Application Developer
• WebSphere Everyplace Subscription Manager
• IBM Unified Messaging for WebSphere Voice Response
• Tivoli Access Manager
• Tivoli Directory Integrator
• Tivoli Risk Manager
• DB2 Content Management family
• DB2 Digital Media family
• Lotus Workplace family
• Rational Suite Enterprise
• WebSphere Portal
*Core Products in BOLD

42. © 2004 IBM Corporation
IBM Software Group
Industry-Specific Middleware
 IBM industry-specific middleware
 IBM Telecom Toolkit for WebSphere Studio
 Lotus Workplace web conferencing Portlet
 WebSphere Everyplace Subscription Manager Portlet
 Video on Demand Sample Portlet
 Intelligent Advertising Sample Portlet
 WebSphere Business Integration Adapter for Spirent
 Industry-specific middleware from Business Partners
 Leapstone’s Communications convergence engine
 Sylantro’s IP Centrex solution
 Arbor Network’s Peakflow SP
 Intelligent Internet Security’s Proventia Series
 Netscreen intrusion detection products
Next Generation Network Services

43. © 2004 IBM Corporation
IBM Software Group
ISV Partners
Essential Elements of an Integrated Solution
Next Generation Network Services

44. © 2004 IBM Corporation
IBM Software Group
Services Capabilities
Next Generation Network Services
 Business Consulting Services
SPDE services
Security & Privacy services
 Software Services
Product architecture
Product configuration
Product expertise

45. © 2004 IBM Corporation
IBM Software Group
Transformed Process
Improves time to
business value by:
 Leveraging existing
data network
 Creating new
enterprise services
 Componentized
modules
New enterprise focused “sticky” revenue source
Our solution increases flexibility to offer new services and
lowers the cost of network maintenance
Reduces Risk by:
 Easily trialing in
target markets
 Scaling hardware
with demand
 Cannibalizing own
sales before
competitors do
Next Generation Network Services
customer
premise
access
network
metro aggregation
network
residential
hotspot
DSLAM
ATM
Frame
relay
edge
router
business
mux
3rd party
ISP
Internet
enterprise
intranet
availability
& security
services
service
platform
integration bus
instant
messaging &
presence
Web services
invocation
framework
PSTN
service
creation
tools
subscriber
portal, QoS
provisioning,
& device
management
content
management
services
voice integration &
unified messaging

46. © 2004 IBM Corporation
IBM Software Group
IBM Middleware Solutions for Telecommunications
Partner
Content
Enabler
Mobile
Services
Delivery
Next
Generation
Network
Services
Meets the challenge of integrating and optimizing systems
Solution enables service providers to integrate processes
across systems in a cost effective, flexible manner, then
continuously optimize those processes and their IT
infrastructure, ultimately integrating Business and IT, lowering
operational costs while increasing revenue
Resulting in more flexibility, lower costs, and quicker time to
market
OSS/BSS Optimization
OSS/BSS
Optimization
Contact
Center
Optimizer

47. © 2004 IBM Corporation
IBM Software Group
Challenges
 Lack centralized
information
 Rapidly respond to
customer and
market demands
 Need to do more
with less (fast ROI
projects)
 Maintain high
quality of service,
while lowering
costs
 Bridge gap
between IT and
business
Complexity of integrating disparate systems and maximizing
hardware utilization
OSS/BSS Optimization
Traditional Process
OSS BSS
Servers

48. © 2004 IBM Corporation
IBM Software Group
Business Benefits
 Reduce work order dispatch time from
5 days to 1 day
 Reduce sales administration cost for
fulfillment by 50%
 Identify customer trouble within 5
minutes vs. 30-40 minutes previously
 Can support 6.8 million transactions
per day on 8-way server
 Able to complete medium to complex
integrations at a rate of one per week
Business Challenge
 Long lead time for services activation
 Lack of real time visibility into service
order status
 Complicated and unnecessary order
entries
Solution
 End-to-End system integration from
customer order through fulfillment,
including Siebel, Amdocs, Micromuse
and Cramer
 WebSphere Business Integration,
WebSphere Business Integration Adaptor
for Siebel, WebSphere Modeler,
WebSphere Monitor, WebSphere Portal
Large Telecomm in Asia/Pacific
OSS/BSS Optimization

49. © 2004 IBM Corporation
IBM Software Group
Business Benefits
 20% performance improvement in end-
to-end solution activation
 23% improvement in cycle time for
ADSL activation
 Improved customer satisfaction
 Line of Business analysts driving
processes, reducing number of
development iterations
Business Challenge
 Manage thousands of proposed process
improvement initiatives
 Continuously lower operating costs
 Quickly react to market demands
Solution
 Began company-wide continuous
process improvement initiative, modeling
process changes to prioritize initiatives
 WebSphere Business Integration
Modeler
Telstra
OSS/BSS Optimization

50. © 2004 IBM Corporation
IBM Software Group
Business Benefits
 Save 10% in Service Level Agreement
penalties
 Save 30% in labor for system
deployment
 Save 25% in hardware AND software
purchases
Business Challenge
 Support over 200% (CAGR) growth in
application services
 Provide lowest cost services to SMB
market
 Remain flexible to offer new solutions on
same platform
Solution
 Low cost hosted application service
 IBM Tivoli Intelligent Thinkdynamic
Orchestrator, WebSphere Portal,
WebSphere Everyplace
Large European Telecomm Provider
OSS/BSS Optimization

51. © 2004 IBM Corporation
IBM Software Group
Core Capabilities
Integration
Infrastructure Management
Delivering the On Demand Operating Environment
Orchestrate
• Align IT resources with Business requirements
such as prioritized business processes and
customer specific service level agreements
Provision
• Provision assets from a pool of flexible resources
to accelerate the delivery of new services, while
also reducing hardware management costs
Application and Information Integration
• OSS and BSS processes, creating flexible and
timely responses to business demands
Business Modeling
• Model processes before implementing changes to
reduce cost/risk while accelerating delivery.
Business Process Management
• Monitor processes continuously to assess
performance and the next cost saving process
improvement
OSS/BSS Optimization
• WebSphere Business Integration Server
• WebSphere Business Integration Collaborations for
Telco
• WebSphere Business Integration Adaptors
• WebSphere Modeler
• WebSphere Monitor
• Tivoli Intelligent Thinkdynamic Orchestrator
• Tivoli Provisioning Manager
• WebSphere Business Integration Connect
• WebSphere MQ suite
• Tivoli Configuration Manager
• Tivoli Enterprise Console
• Tivoli Identity Manager
• Tivoli Monitoring family
*Core Products in BOLD

52. © 2004 IBM Corporation
IBM Software Group
Industry-Specific Middleware
 IBM industry-specific middleware
 WebSphere Business Integration Adapter for Clarify
 WebSphere Business Integration Adapter for Metasolv
 WebSphere Business Integration Adapter for Micromuse
 WebSphere Business Integration Adapter for Nightfire
 WebSphere Business Integration Adapter for PeopleSoft
 WebSphere Business Integration Adapter for Portal Infranet
 WebSphere Business Integration Adapter for Siebel
 WebSphere Business Integration Adapter for Spirent
 WebSphere Business Integration Adapter for Telcordia
 WebSphere Business Integration Collaborations for Telecommunications
 Industry-specific middleware from Business Partners
 WebSphere Business Integration Adapter for Convergys (Cygent)
 WebSphere Business Integration Adapter for CSG
 WebSphere Business Integration Adapter for Zvolve
OSS/BSS Optimization

53. © 2004 IBM Corporation
IBM Software Group
ISV Partners
Essential Elements of an Integrated Solution
OSS/BSS Optimization

54. © 2004 IBM Corporation
IBM Software Group
Services Capabilities
OSS/BSS Optimization
 Business Consulting Services
 ERP Development services
 Billing services
 IT Business Management services
 Software Services
 Product architecture
 Product configuration
 Product expertise

55. © 2004 IBM Corporation
IBM Software Group
Improves time to
business value by:
 Integrating across
systems
 Optimizing existing
processes
 Maximizing system
utilization
 Aligning business
processes with
available resources
Lowering costs and increasing flexibility
Our solution reduces integration costs by up to 70% and can
decrease order service delivery time by 50%
Reduces Risk by:
 Simulating process
change before
implementation
 Prioritizing customers
and processes across
finite resources
OSS/BSS Optimization
Operations Support
& Readiness (CRM)
Fulfillment
Services
Assurance
Services
Billing
Services
Services
Management
Business Processes and Workflow
External
Integration
Hub Financial
Services
other
Hardware/
Software
Pooling &
Orchestrating