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Internal Communications Benchmarks - Infographic
The document provides benchmarks for internal email performance, showing average open rates and click rates across various industries, with an overall average open rate of 63% and click rate of 12%. It emphasizes the importance of analyzing content topics and formats that drive engagement. The data comes from over 500 organizations using Poppulo for internal communications insights.
Internal Communications Benchmarks - Infographic
- 1. Measure Your Success With InternalEmail Benchmarks Compare Your Results By Email Type and Industry 63% Average Open Rate 12% Average Click Rate All IC Emails *Numbers based on 501 organizations Average Open Rate Average Click Rate All Newsletters *Number based on 482 organizations 58% 14% 75% Average Open Rate 31% Average Click Rate All Events *Numbers based on 140 organizations 28% Average Open in Mobile 8-17 click rate articles get better Newsletters with Analyze the content topic and format that is getting the most interaction. Also analyze the people who are interacting with each content topic and format. For more tips and insights see Top Tips Infographic. Top Tip Benchmarks by Industry Rank your business by comparing it to the industry standard Internal email data is aggregated from over 500 international corporate organizations using Poppulo for tailored internal communications and unparalleled IC insights. Poppulo, the all-in-one platform built specifically for internal communicators. A global leader in internal comms: connecting people, powering engagement. FRIDAY Average Open Rate: 61% Average Click Rate: 9% Technology Average Open Rate: 64% Average Click Rate: 11% Manufacturing Average Open Rate: 51% Average Click Rate: 12% Healthcare Average Open Rate: 71% Average Click Rate: 10% Finance Average Open Rate: 59% Average Click Rate: 12% Government Average Open Rate: 64% Average Click Rate: 12% Automotive Average Open Rate: 64% Average Click Rate: 12% Engineering Average Open Rate: 66% Average Click Rate: 12% Telecomms Average Open Rate: 67% Average Click Rate: 11% IT Average Open Rate: 73% Average Click Rate: 11% Pharmaceutical Average Open Rate: 62% Average Click Rate: 14% Aviation Average Open Rate: 70% Average Click Rate: 15% Retail Average Open Rate: 60% Average Click Rate: 13% Insurance Average Open Rate: 54% Average Click Rate: 15% Construction Average Open Rate: 49% Average Click Rate: 12% Education Average Open Rate: 66% Average Click Rate: 12% FMCG Average Open Rate: 70% Average Click Rate: 11% Banking Average Open Rate: 65% Average Click Rate: 12% Oil, Gas, Energy