This document proposes a St. Jude Robotics Exhibition to engage students in STEM and fundraising for St. Jude Children's Research Hospital. Teams of students would register, build robots to complete challenges like assisting in hospitals, and fundraise with a goal of $400 per team. In the first year, projections estimate 390 teams could raise $156,000 total. Expenses of $117,000 would leave $39,000 in total profit to benefit St. Jude. The event aims to educate students on St. Jude's mission while actively involving them in helping kids through robotics.

1. St. Jude
Robotics Exhibition

2. Contributors
ALSAC Staff
• Zach Whitten (Youth
Development – Gaming)
• Brandon Williams (Marketing
Strategy & Planning)
• Joseph Crossett (Marketing
Strategy & Planning)
• Jeff Harris (Associate Director-
Marketing Strategy &
Planning)
• Alayne Arbogast (Marketing
Strategy & Planning)
• Courtney Staub (Marketing
Strategy & Planning)
Intern Team
• Anna Miller (Reg 5)
• Skyler Cruthirds (NEO)
• Katherine Harwell (NEO)
• Katie Capwell (Reg 2)
• Reese Oppenheimer
(Reg 2)

3. Why Robotics?
• YouTube Uploads
• Robotics: 1,420,000
• Robotics Competition: 233,000
• Robotics Competition for kids: 51,700

4. FIRST(ForInspirationandRecognitionofScienceandTechnology)
• Not-for-profit public charity designed to inspire young people’s interest and
participation in science and technology
• 1992 FIRST robotics competition
• 28 teams
• 2015 FIRST robotics competition
• 39,000 + teams
• 359,000 participants

5. Opportunity Statement
The St. Jude Robotics Exhibition will use the growing
popularity of robotics and coding to create an innovative
fundraising opportunity as well as encourage coding
among all students.
• Engage the STEM (Science, Technology, Engineering,
Mathematics) community
• Create and develop new partnerships
• Foster an innovative and collaborative atmosphere for
participants

6. Robotics to Revenue
1) ALSAC contacts hospital to see what their need for a robot would be (fill
prescriptions, work in labs, toy for kids).
2) ECC calls and recruits schools to join the exhibition
3) Challenge is set based on what the hospital may need
4) Team registers for St. Jude Robotics exhibition
5) Creates personal fundraising page for team
6) Begins fundraising for tool kits and added incentives
7) Builds robot at the team’s own pace
8) Uploads video on YouTube of robot performing challenge

7. Potential Partners
• ALSAC/St. Jude Children’s Research Hospital
• Best Buy
• Tetrix, Matrix, HITech
• Industry leading robotics companies

8. First Year Projections
$400/
team
390
teams
$156K 
Minimum team
fundraising goal
standard tool kit price
Share of Market
1% of 39,000 teams
Gross Revenue
First Year

9. Revenue to Profit
$156K
Gross Revenue

Expenses
$117K$39K
Total Profit
0
2
4
6
8
Expenses
Revenue

10. Target Audience
• Elementary, Middle, & High school STEM Students
• 90% of parents think STEM should be a priority

11. Teams: ALSAC & St. Jude
ALSAC
• Development- budget, day
to day
• Marketing
• Strategy
• Social
• Design/Assets/Web
• Supply Chain
• Prize fulfillment
• Legal
• Strategic Partnerships
• Partner relations/pitches
St. Jude
• Pharmacy
• Proton Beam
• Hitachi
• Med Room
• Immunology Labs

12. Key Message
• Educate students on the mission of St. Jude
• No family ever pays a bill for their child’s treatment
• Make students feel like they are actively a part of the St. Jude
Mission
• Giving them a task designated by the hospital that could
potentially benefit the kids at St. Jude
• Winners come tour the hospital and actively participate in
mission
• Key Takeaway:
• Build a robot with classmates to benefit and fundraise for
the kids at St. Jude Children’s Research Hospital