The document emphasizes the importance of continuous website maintenance and optimization to ensure it effectively represents an organization and engages customers. It provides various strategies such as content updates, social media integration, user testing, and governance setup to enhance online presence and drive traffic. Regular assessments and adjustments based on user feedback and analytics are crucial for maintaining a high-quality web experience.

1. YOUR WEBSITE IS A LIVING, BREATHING ASSET
IT’S NEVER FINISHED, AND IT REQUIRES ONGOING MAINTENANCE. YOUR WEBSITE WILL BE THE
FIRST POINT OF CONTACT FOR MANY OF YOUR CUSTOMERS, SO ENSURING IT IS PORTRAYING
YOUR ORGANISATION IN THE RIGHT WAY IS ESSENTIAL TO YOUR SUCCESS.
CONTENT DESIGN SOCIAL MEDIA
RETIRE OLD CONTENT UPDATE CURRENT LOOK AND FEEL CREATE A SOCIAL MEDIA STRATEGY
CREATE A CONTENT PLAN REVIEW BRAND GUIDELINES DECIDE HOW TO MEASURE SUCCESS AND ENGAGEMENT
CREATE A STYLE GUIDE REVIEW CONSISTENCY ACROSS CHANNELS ADD SOCIAL MEDIA CHANNELS TO YOUR ‘CONTACT US’ INFO
(WEB/EMAIL/SOCIAL MEDIA/ETC.)
REVIEW FOR SEO (SEARCH ENGINE OPTIMISATION) ASK YOUR CUSTOMERS QUESTIONS – AND REPLY TO
ACCURACY REVIEW AND CONSOLIDATE MICROSITES THEIR RESPONSES
USE CONCISE HEADINGS AND SUB-HEADINGS ENGAGE PROFESSIONAL PHOTOGRAPHER TO PUT TIME ASIDE DAILY TO UPDATE BLOGS AND SOCIAL
UPDATE IMAGERY MEDIA CHANNELS
CONVERT KEY MESSAGES TO VIDEO
TEST AND REVIEW WITH USERS SET UP SOCIAL SHARING FUNCTIONS ON YOUR WEBSITE
REVIEW INFORMATION ARCHITECTURE AND NAVIGATION
Did you know? Without solid, readable content, a website fails Did you know? Visual design is the attribute on which users Did you know? Over 50% of online consumers are more likely
at its most basic level - attracting and converting customers. first judge the credibility of your website. to buy from businesses they follow on social media.
STRATEGY GOVERNANCE USER TESTING
FINALISE OR CREATE A WEB STRATEGY SET UP A GOVERNANCE TEAM WITH TEST EARLY, TEST OFTEN
MONTHLY MEETINGS
REVIEW INTERNAL RESOURCES AND JOB DESCRIPTIONS KEEP TESTING EXISTING ONLINE PRODUCTS OR TOOLS
ENSURE THERE ARE CONTENT OWNERS IN PLACE TO MAKE SURE THEY STAY CURRENT
APPOINT A COMMUNITY MANAGER ESTABLISH AN EDITING WORKFLOW TO ENSURE SET UP CONTINUOUS FEEDBACK MECHANISMS AND
QUALITY OF CONTENT REAL-TIME ASSISTANCE
CREATE QUARTERLY SUCCESS METRICS
ENSURE NEW CONTENT IS INLINE WITH YOUR USE GOOGLE ANALYTICS OR SIMILAR TO TRACK PAGE
STRATEGIC GOALS USAGE AND SEARCH QUERIES
ESTABLISH EXTERNAL USER SATISFACTION GROUP
SET HIGH-LEVEL TARGETS FOR WEBSITE TRAFFIC TEST ALL RESULTS AGAINST YOUR GOALS AND STRATEGY
ENABLE ONLINE PURCHASING AND TRANSACTIONS
USE A MIX OF QUANTITATIVE AND QUALITATIVE TESTING
Did you know? An effective Web Strategy is essential to Did you know? Only around 30% of large organisations put Did you know? 50% of potential online sales are lost
providing the guidance and authority required to maintain web governance in place before releasing a new site, with because users can’t find information.
a high-quality web presence. the rest treating governance as an afterthought.
http://www.coylemedia.com/2011/05/13/useful-consumer-engagement-statistics-for-social-media-mobile/
A WEBSITE HAS A NEVER-ENDING LIFECYCLE AND IS
http://www.chromaticsites.com/blog/the-dos-and-donts-of-website-navigation-usability/
ALWAYS GOING THROUGH RE-BIRTH. THIS MEANS
http://www.craiglroth.com/Opinions%20In%20Depth%20-%20web%20governance.pdf
ONTINUO
•C US
CONTINUOUS PLANNING, BUILDING, DEVELOPING, I NG P
AT
LA
LU
THE
NN
MAINTAINING AND EVALUATING – ALL THE TIME.
http://welchmanpierpoint.com/blog/web-strategy-definition/
G • EVA
IN G • B U I L DI
NEVER-ENDING
THIS WALL CHART WILL HELP YOU PLAN, BUILD, DEVELOP, MAINTAIN AND LIFECYCLE OF
N IN
A WEBSITE
I
TA
EVALUATE YOUR LIVING, BREATHING WEBSITE – IMMEDIATELY AND ON AN
NG
N
http://EzineArticles.com/192923
AI DE
•
•M VELO
ONGOING BASIS. YOU MIGHT ALSO FIND SOME THINGS YOU WANT TO INTEGRATE
PING
OVER THE QUIET TIME THROUGH SUMMER, READY FOR THE NEW YEAR.
SOURCES
Intergen’s web strategy and user experience design services can assist you in creating the right customer experience. Our
research techniques uncover customers’ insights, behaviours and motivations. We use these to generate realistic, measurable
and relevant solutions that will improve the performance of your online channel. Email New Zealand: wallchart@intergen.co.nz
and Australia: wallchart@intergen.com.au or visit New Zealand: www.intergen.co.nz and Australia: www.intergen.com.au.