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Interactive Prototype
1. Prototype 1
Interactive Help Menu
After we finished our data dictionary for MailChimp we then began brainstorming
what features we would personally like to see in this website. One thing that all
members agreed upon was that the website was very confusing for first time
users and that a better help option was needed as a result.
We first thought about incorporating a video into the website but then decided
against this as it can awkward for a user to follow a video while also following
what is happening on their own screen. One member then suggested an
interactive help menu and we felt that it was the best option for this particular
website.
We then began to focus on this idea as a group and have a few brainstorm
sessions. During one of these we discovered that it would be quite useful to
have a character represent the website, we then decided that the best character
to use would be Freddie. Freddie is the name given to the monkey which is
already used on the actual site.
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I'm here to help!
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9. Prototype 2
Sentiment Analysis
We chose to base our second prototype around Sentiment Analysis. Sentiment
Analysis aims to determine the attitude of content, generally given from social
media. Sentiment Analysis is currently one of the upcoming programmes, with
companies such as SAP and Phizzle looking at the concept. We were also
inspired by the SocialPro feature provided by Mailchimp
This could really benefit Mailchimp Users; If influential people are saying bad
things about you that would need to be rectified, or if you have a very loyal
customer, you could potentially reward them. Klout is the social media platform
which measures influence, so we have also incorporated that into our prototype.
Our prototype also uses graphs and maps, in order to visually convey big data.
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