Interactive Marketing 2009

Interactive Merchandising
& Retail Support Systems.

“Let us help make your solutions become more than just a display.
Support your customers by providing their consumers
with an engaging shopping experience.”

UNICAM EUROPE • Ambacht 22 • 1511 JZ Oostzaan • The Netherlands
Tel: +31 (0 )756 848 015 • Fax: +31 (0) 756 840 049
Email: sales.eu@unicamgroup.com • Web: www.unicamgroup.com

What We Do.
Proven technologies that increase turnover, add value and function to
displays and store environments.
Our systems attract, make products accessible and educate consumers.
Store staff will have effective tools they can use and rely on.
By providing more choice and more information the incentive to buy is
increased.
Unlock your offerings from “product jail” and see the benefits reap rewards.

Our Services.

Merchandising Security


Consumer Access Terminal

Signal Switching & Distribution

Touch Screen Kiosks

HD A/V Content Management

Tel: +31 (0) 756 848 015 • Fax: +31 (0) 756 840 049
Email: sales.eu@unicamgroup.com • Web: www.unicamgroup.com www.unicamgroup.com

Merchandising Security
Get your merchandise out of the box and into the hands of your
customers
Freedom
Freedom gets products out of the display case (product jail) and into the hands of shoppers,
allowing them to demonstrate a live, fully powered device. Smart Tethers provide power,
security and an interface with Intuition for SKU-activated merchandising.

Freedom Universal
Universal compact design provides a significantly reduced
footprint, bringing your CE products to the forefront. Integrated,
multi-coloured light rings enhance the display while providing a
360º view of the alarm status.

Freedom LP
Freedom LP allows you to power, secure and display a wide
range of low-profile, low-power handheld consumer electronic
devices, including mobile phones, MP3 players, and PDAs.

Freedom Core
Security-only merchandising display system designed to extend the
Freedom line of merchandising solutions to a wider variety of
retail applications. Using physical restraints and audible alarms,
Freedom Core provides retailers with a lower-cost solution for
securely displaying all manner of handheld products.

Freedom Guard
The Freedom Guard line is a new suite of lightweight,
freestanding loss prevention solutions that deter product theft
while keeping your displays attractive and professional. A
variety of configurations are available for laptops,
personal electronics and more.

Tel: +31 (0) 756 848 015 • Fax: +31 (0) 756 840 049

Intuition
Interactive digital merchandising designed specifically for retail and retailers, Intuition provides
targeted messaging and information to attract, educate and captivate the shopper at the point
of purchase. A customer’s natural interaction with the product triggers SKU-specific product
information, simulated ownership experiences, product comparisons and suggested add-ons
and accessories. Intuition is the only digital merchandising platform that can provide near real-
time actionable metrics and reporting for the retailer. Intuition’s scalable platform encompasses
everything from a stand-alone solid-state solution to a fully networked and centrally controlled
enterprise-wide deployment.

Intuition Lift: SKU-activated merchandising
SKU-activated merchandising that takes advantage of the
shopper’s natural inclination to pick up a product.
Interaction triggers targeted product information.

Intuition Scout: Product finders
Interactive display that helps shoppers narrow the product
selection down to a few recommendations.

Intuition Cast: Digital signage
Conveys targeted messaging to shoppers throughout the
store for product promotions, brand-building or
community news and events.

Research shows that retailers have increased sales by 25% and reduced returns by 20% by
simply removing products from their packages and putting them in the hands of customers.
Our platforms make it possible for you to securely display and safely power your products
whilst providing the latest digital interfaces to attract, educate and engage customers. Each of
our custom-built solutions uses these proven product platforms to blend seamlessly with your
brand to move customers from trial to purchase.

Tel: +31 (0) 756 848 015 • Fax: +31 (0) 756 840 049

Consumer Access Terminal
Engage, Educate, Entertain, Transact... CONNECT.
In today’s fast-paced world, it's becoming increasingly
difficult for retailers to really connect with their
customers in-store.
The RedDotNet multi-use, interactive platform is designed to
address the challenges of today’s retailer. It engages,
entertains, and educates by providing customers with fun and
fast access to the up-to-date information they need to make
intelligent purchase decisions. Customers can also buy out-of-
stock and out-of-store products quickly and efficiently. This
allows the retailer to satisfy their customers as well as build
incremental sales.

Additionally, the platform provides retailers with valuable marketing data and insight into their
customers' buying habits and preferences - helping to take the guesswork out of creating the
optimal product mix.

Tel: +31 (0) 756 848 015 • Fax: +31 (0) 756 840 049

Signal Switching & Distribution
For more than thirty years, Audio Authority has been the preferred provider of high-quality
retail demonstration systems for audio/video systems. Put that experience to work in your
showroom by using Audio Authority’s high quality distribution amplifiers and switching systems!
HDTV solutions are available utilizing HDMI, component video, Cat 5e cabling, and more.
Demonstrating multichannel surround sound is simple with Audio Authority’s tried and true
AccessEZ switching systems.

HDMI Signal Distribution
HDMI is a valuable signal format for demonstrating
HDTV - especially 1080p. HDMI is also the only
way to demonstrate the latest lossless audio formats
such as Dolby Digital TrueHD and DTS-HD: Master
Audio.

HDTV Cat 5 Signal Distribution System.
The 9860 Series is the HDTV Demonstration tool of
choice for the world’s top electronics sellers. It can
deliver HDTV signals up to 330m over a simple
Cat5 cable infrastructure, making it easy to install,
while maintaining pristine signal integrity.

Home Theatre System Demonstration.
The best solution for demonstrating and selling
today’s sophisticated audio components and
multichannel sound systems.

Every AccessEZ module is a self-contained unit,
designed for a specific component type. Modules can
be combined to create a complex switching system including sources, receivers and speakers,
or a single module can be used to demonstrate a particular product group.

These systems are suitable for installation in bespoke displays, specialist soundrooms, full retail
environments & custom installs.

Tel: +31 (0) 756 848 015 • Fax: +31 (0) 756 840 049

Touch Screen Kiosks
Touch screen information systems have long been the pinnacle
of any interactive resource. The benefit they can bring buy
supplying information on demand, being available 24/7 with no
down time and automating services that enhance the consumers’
customer service experience proves invaluable to any retail
environment.

With Unicam’s understanding of the retailers’ and consumers’
needs we can provide effective hardware platform solutions to
run your software applications on. Any cabinet design can be
configured to engage the user. Through an array of peripheral
devices and user interfaces every facility that could be required
from a service kiosk can be provided accordingly.

Whether your kiosk is to be placed as a public access terminal
or act as a dedicated product support tool we have the solutions
to make your unit work for you.

Range of PC Specification
• Built to suit specific requirements

Range of user interfaces
• Touchscreen • Keyboard • Trackball

Range of Printers
• Ticket • A4 • Colour

Range of Connections
• Internet • Network (wired or wireless)

Range of Interaction
• Card Swipe • Coin Slot

Range of Application
•Internal • External

Tel: +31 (0) 756 848 015 • Fax: +31 (0) 756 840 049

HD A/V Content Management
If you are a large retailer, maybe a hotel chain or any organisation where your customers
will benefit from the experience and ambiance you create then you should be looking to
provide continuously streamed high quality Audio and Video media into your environment.
Databeat provides high quality HD Audio and Video content on a licensing basis. The media is
controlled and played via an intuitive graphical user interface. It can be uploaded over the
Internet or it can be local content that the retailer provides himself.
The software provides scheduling of media (what plays when) and zoning of Video/Audio
outputs (what plays where). Also interactive video overlays are provided so that store logos can
be added to video content and live pricing can easily be adjusted from the head office.

Benefits
• 100% control over what media is playing and where (e.g. no
conflicting commercials, only game trailers in the games
zone and no in-appropriate content)
• High quality media, no poor quality mp3s or low resolution
videos
• Always the latest media available for songs, trailers and
commercials
• 24/7 monitoring of the systems to eliminate downtime
• Using the latest technologies to minimize bandwidth use
(Bittorrent, p2p)
• Easy uploading of new client-generated content (new
promotions)
• Touch screen enabled to simplify using the software

Databeat services
Quattro HD Music services - This is for playing high quality audio, up to 4 streams per
installed machine.
Display Manager - This is for playing video content. The amount of streams per
machine depends on the resolution of the content.
Poster Manager - This is used for signage projects and only handles still
pictures.

Tel: +31 (0) 756 848 015 • Fax: +31 (0) 756 840 049

Services

Consultation & Quotation Delivery & Installation

After Sales Technical Support UK & European Coverage

Company Information
With manufacturing locations in both the UK and Europe we
are able to provide specialist solutions on an international
scale, backed-up with over 40 years industry experience.
Commitment to blending cutting edge design, the latest
manufacturing technology, use of high quality materials and
post production support ensures that Unicam can provide for
all customer requirements.

Unicam’s knowledge of the interactive marketplace is
unrivalled - a great understanding of brand marketing and a
commitment to quality manufacturing, customer care and attention to detail ensures the reliable
service that Unicam’s customers both expect and deserve.

Contact Details
Unicam UK Unicam Europe
4 Wortley Moor Lane Ambacht 22
Leeds 1511 JZ Oostzaan (NL)
West Yorkshire Tel: +31 (0) 756 848 015
LS12 4HX Fax: +31 (0) 756 840 049
Tel: 0871 226 2886 Email: sales.eu@unicamgroup.com
Tel: +44 (0) 113 231 1077 (International)
Fax: +44 (0) 113 231 0985
Email: sales.uk@unicamgroup.com

Tel: +31 (0) 756 848 015 • Fax: +31 (0) 756 840 049

Interactive Marketing 2009

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