The document summarizes a project to redesign the Park Hyatt bar in Milan using interactive technology. The bar's current location in a narrow alleyway is crowded during the day but empty at night. The project aims to attract more of the local population through interactive solutions that trigger curiosity. It proposes using a webcam, infrared LED strip, and video projector to transform visitors' shadows into customized shapes, icons, and artworks on the walls and attract more customers into the alleyway and bar.

1. SVELA
PARK HYATT BAR RELAUNCH
Master in Interaction Design 2013/2014
Workshop 2: HY Expectations
Project Leaders: Stefano Cardini MVBD / Nima Gazestani MID
Project Advisor: Claudio Moderini
Technical Advisors: Emanuele Lomelo / Riccardo Mantelli
MVBD Team: Anna Weckerle, Jihane Chartouni, Miriam Fayad
MID Team: Eray Alan, Hallvar Hauge Johnsen, Tiago Boaventura
Milano, Italia - October 2013

2. Introduction
Inspiration
Concept
Technicals
Values
Potential
ABSTRACT
The management of Park Bar wants to change their market positioning from a regular hotel attraction to
somewhere Milanese people would like to go on a daily basis.
This project addresses the issues regarding the external location of the bar and how interactive solutions
would help triggering and attracting general public.

3. Introduction
Inspiration
Concept
Technicals
Values
Potential
PROBLEM ASSESSMENT
Narrow alleyway
Crowded during the day
Empty during the night
Poor signage visibility

4. Introduction
Inspiration
Concept
Technicals
INSPIRATION
Absolut Art on the Bottle
Values
Potential

5. Introduction
Inspiration
Concept
Technicals
INSPIRATION
Japanese Walls
Values
Potential

6. Introduction
Inspiration
Concept
INSPIRATION
Iris by Hybe
Technicals
Values
Potential

7. Introduction
Inspiration
OVERVIEW
Concept
Technicals
Values
Potential

8. Introduction
Inspiration
Concept
Technicals
ICONS
Elements found on the branding concept
Values
Potential

9. Introduction
Inspiration
Concept
Technicals
Values
VISUAL ARTWORK
Artists and designers are invited to customize branding elements
Potential

10. Introduction
Inspiration
Concept
TRIGGERING
Individuals are attracted by finding out that their shadow
shape has changed into something new.
Technicals
Values
Potential

11. Introduction
Inspiration
SCENARIO
Concept
Technicals
Values
Potential

12. Introduction
Inspiration
SCENARIO
Concept
Technicals
Values
Potential

13. Introduction
Inspiration
SCENARIO
Concept
Technicals
Values
Potential

14. Introduction
Inspiration
SCENARIO
Concept
Technicals
Values
Potential

15. Introduction
Inspiration
SCENARIO
Concept
Technicals
Values
Potential

16. Introduction
Inspiration
Concept
Technicals
Values
TECHNOLOGY
Webcam | TouchDesigner Software | InfraRed LED Strip | Video Projector
Potential

17. Introduction
Inspiration
Concept
VALUES
» Attraction and engagement of general public
» Direct connection to visual branding
Technicals
Values
Potential

18. Introduction
Inspiration
Concept
Technicals
POTENTIAL
Exploration of different themes and occasions
Values
Potential

19. GRAZIE!