SlideShare a Scribd company logo
Jianhua Dong
Alibaba Cloud International
Content Strategy Manager
Intelligent Information
A Wonderful Journey to Technical Communication
ID Team Lead
IBM China, CDL
M.A English
SISU
Content Strategy Manager
Alibaba Cloud International
Sr. Content Project Manager
Microsoft Services
Business
Acumen
Content Strategy
Manager
Entrepreneurship
Strategy
Mindset
Content Strategist
Information Architect
Management
Aptitude
Content Project
Manager
Documentation
Manager
Technical
Design
Mentality
Technical Writer
Technical Editor
Career Path
Lead Technical Editor
Microsoft, Office Division
20042002 2007 2012 2017
Economics
Fudan
Top 10 Strategic Technology Trends for 2018
2018 科技发展趋势
3
 Source: Gartner 2017
User Generated Content
Transform data into insights
数据信息转化成智能洞见
DATA
Custom Apps
INTELLIGENCE INSIGHTS
Devices
&
Sensors
Natural Interaction
Cognitive Services
Natural
Language
processing
Big data
Machine
Learning
Virtual
Agent
Bots
BI Analytics
Personal
Assistant
Actionable
Insights
Automated
Systems
SURROUND YIUR WITH
PERSONALIZED AMBIENT
INFORMATION
When you are in an unfamiliar place, you can
orient yourself effortlessly as personalized
real-time information guides you without
absorbing all of your attention.
Ayla’s glasses provide real-time audio
translation. The airport signage, road
surface, and hotel shuttle window display
information personalized to her needs.
KEYWORDS
Real-time translation, Face recognition,
Personalized ambient information
How do you keep track of all of the things you
need to do throughout the day?
Hubs gather the information that Ayla needs in
one place, prioritized automatically. From a
dynamically organized pane on her phone, she
can leave a message for her family, check into
her hotel, and touch base with a colleague.
Using speech recognition, a reminder in Ayla’s
calendar is automatically generated the moment
she makes a commitment to her colleague, Qin.
ORGANIZE YOUR INFORMATION
AUTOMATICALLY, CONTEXTUALLY
DYNAMICALLY
KEYWORDS
Contextual information hubs, voice-based
messaging, Automatic task capture and
scheduling
How can every member of your organization be
connected and equipped to deliver timely,
personalized customer service?
The bellhop's device can be easily tailored and
simplified to provide exactly the information
required for the situation at hand. Small, cheap,
specialized electronics will reduce the need for
training on overly complex systems.
ROLE-BASED
INFORMATION AND
PERSONALIZED SERVICE
KEYWORDS
Mobile devices, Task-optimized UI, Anywhere
access to role-based information and services
How do you pay more attention to your work
and less to the software interface?
User interfaces like speech, touch and
gesture let Ayla interact with and create content
in ways that are natural and intuitive.
Annotating shared documents, creating
beautiful and dynamic presentations, and
accessing useful content analytics is easy.
CREATE BEAUTIFUL
CONTENT WITH EASE
KEYWORDS
Natural user interfaces, Easily create visually
rich presentations, Content analytics
Now that you have massive amounts of data,
how can you use it to make better decisions?
Jeff can visualize and manipulate data through
hands on interactions, scoped by the questions
he is asking. Intelligent suggestions alert him to
the issues he hasn’t yet anticipated.
TURN DATA INFORMATION
INTO INSIGHTS
KEYWORDS
Collaborative business insights, Self-service
business insights, AI assisted analysis, Data
visualizations
Intelligent Information
Intelligent Information is …
STRUCTURED
CATEGORIZED
REUSABLEDISCOVERABLE
ADAPTABLE
Intelligent
Content
• Structurally rich
• Semantically categorized
• Automatically discoverable
• Reusable and reconfigurable
• Adaptable
Ann Rockley and Charles Cooper, Managing Enterprise Content: A Unified Content Strategy, 2nd ed., Berkeley: New Riders, 2012
Structurally Rich
Structure is the hierarchical order in which content
occurs in an information product so as to make our
content intelligent and the system can automatically
process it.
12
Content Components
Building blocks for your content
Lego® Creative Suite
Information ProductsContent Components
Structured Content
Structurally Rich
Semantically Categorized
Semantic metadata can give sophisticated behind-
the-scenes clues as to how information might be
mixed and matched, combined and recombined,
supporting the automatic building of customized
information sets.
Metadata
<Fruit>
• Apple
• Banana
• Orange
<Ingredient>
• Flour
• Lasagna
• Olive oil
<Vegetable>
• Broccoli
• Celery
• Potato
Gesture
手势标识
Bloom Air tap
Reusable
Content reuse is “the practice of using existing
components of content to develop new materials in
multiple ways”
Why reuse content
20
Reduced time
and costs for
development
Reduced
effort for
maintenance
Reduced
costs of
translation
Increased
consistency
and quality
Reuse content in different ways
Multiple Formats,
Multiple Channels
Single
topic
Stand-
alone
topics
Single-
source
content
Dynamic
content
context
OS
IT Pro/
IW
Online
articles
Mobile
Friendly
Customized
Content
Discoverable
When content (text, images, video, audio, etc.) is
tagged with semantic metadata, that content can be
discovered—"understood"—by machines, making
automation possible.
delete a skype message?
What Skype platform do you have:
[Android], [iPad], [iPhone], [Web],
[Windows], [Windows 10]?
android
How to delete messages on Android
Skype automatically saves all of your instant
messages in the Recents list, making them easy
to find, read, or continue your conversations. Of
course, there may be times when you want to
permanently delete a specific conversation, or
hide it from view.
Virtual Support Agent - Dialog
Bing Instant Answer
…
Bing – Curated Search Result
Cortana – Voice Search
Adaptable
Adaptive content goes beyond responsive design. The
content itself changes according to a number of
factors: the device, the context, the person.
Adaptable Content
30
Device
(operating system,
mobile, tablet,
desktop)
Context
(time, location,
situation, preference)
Person
(age, gender,
language, role,
relationships)
Dynamic, tailored delivery of the content itself
Responsive Design
32
Operating System - Sniffing
33
Independence Day
34
Holographic AR/VR
全息影像 现实增强 | 虚拟现实
Artificial Intelligence
人工智能 数字助理 | 虚拟代理
Microsoft Virtual Agent
虚拟客服助理
How computers understand this world
计算机如何认知这个世界
Language
Vision Speech
Knowledge
Understand language contextually, so your app
communicates with people in the way they speak
Language
Speech
Search
Machine
Learning
Knowledge Vision
Spell
check
Speech API
Entity linking
Recommendation
API
Autosuggest
Computer
vision
Emotion
Forecasting
Text to
speech
Thumbnail
generation
Anomaly
detection
Custom
recognition
(CRIS)
Image search
Web language
model
Customer
feedback
analysis
Academic
knowledge
OCR, tagging,
captioning
Sentiment
scoring
Search
Bing
web search
Text analytics
Cognitive Services
Entities
Concepts that machine understands
Entity
Cannot Sign-in
data access
Data encryption
Malware
License
System updates
Enterprise security
Waring
Device OS
Wi-Fi Connection
Symptom
Self Support
Resolution
Cloud data
Phishing
Artificial Intelligence is
人工智能原则
Productive
Personal & Trusted
Natural
Contextual
Proactive
The best personal assistants
get to know the people
they serve over time, and
provide smart, personal and
proactive services to help
them. Personal assistants
will store information about
their user but only share
what is needed to complete
a specific task.Hey Cortana
TC World China 2018 Conference
I will be speaking on the topic:
Embracing Content Strategy for Your Business and Users
43
My Contacts
联系方式
https://www.linkedin.com/in/jian-hua-dong/ ipkissjohn
Embrace A.I. into the future
Empower every person and every organization
on the planet to achieve more
- Satya Nadella

More Related Content

What's hot

From Services to Cogs and Journey to Cognitive BPM
From Services to Cogs and Journey to Cognitive BPMFrom Services to Cogs and Journey to Cognitive BPM
From Services to Cogs and Journey to Cognitive BPM
Hamid Motahari
 
Lotus Strategy 2008
Lotus Strategy 2008Lotus Strategy 2008
Lotus Strategy 2008Ofer Guetta
 
A coockbook for game developers
A coockbook for game developersA coockbook for game developers
A coockbook for game developers
Irina Podlevskikh
 
AI as a competitive weapon
AI as a competitive weaponAI as a competitive weapon
AI as a competitive weapon
Jonathan Seal
 
Cognitive Enterprise Services
Cognitive Enterprise ServicesCognitive Enterprise Services
Cognitive Enterprise Services
Hamid Motahari
 
Cognitive Work Assistants - Vision and Open Challenges
Cognitive Work Assistants - Vision and Open ChallengesCognitive Work Assistants - Vision and Open Challenges
Cognitive Work Assistants - Vision and Open Challenges
Hamid Motahari
 
Cognitive Assistants - Opportunities and Challenges - slides
Cognitive Assistants - Opportunities and Challenges - slidesCognitive Assistants - Opportunities and Challenges - slides
Cognitive Assistants - Opportunities and Challenges - slides
Hamid Motahari
 

What's hot (8)

From Services to Cogs and Journey to Cognitive BPM
From Services to Cogs and Journey to Cognitive BPMFrom Services to Cogs and Journey to Cognitive BPM
From Services to Cogs and Journey to Cognitive BPM
 
Bi24 brochure
Bi24 brochureBi24 brochure
Bi24 brochure
 
Lotus Strategy 2008
Lotus Strategy 2008Lotus Strategy 2008
Lotus Strategy 2008
 
A coockbook for game developers
A coockbook for game developersA coockbook for game developers
A coockbook for game developers
 
AI as a competitive weapon
AI as a competitive weaponAI as a competitive weapon
AI as a competitive weapon
 
Cognitive Enterprise Services
Cognitive Enterprise ServicesCognitive Enterprise Services
Cognitive Enterprise Services
 
Cognitive Work Assistants - Vision and Open Challenges
Cognitive Work Assistants - Vision and Open ChallengesCognitive Work Assistants - Vision and Open Challenges
Cognitive Work Assistants - Vision and Open Challenges
 
Cognitive Assistants - Opportunities and Challenges - slides
Cognitive Assistants - Opportunities and Challenges - slidesCognitive Assistants - Opportunities and Challenges - slides
Cognitive Assistants - Opportunities and Challenges - slides
 

Similar to Intelligent information in the era of artificial intelligence slide share

Internet of Things in 2025
Internet of Things in 2025Internet of Things in 2025
Internet of Things in 2025
Alex Danvy
 
Reveal the Car's Potential with Cognitive IoT
Reveal the Car's Potential with Cognitive IoTReveal the Car's Potential with Cognitive IoT
Reveal the Car's Potential with Cognitive IoT
Sebastian Wedeniwski
 
Internet of Things, Cloud & Artificial Intelligence
Internet of Things, Cloud & Artificial IntelligenceInternet of Things, Cloud & Artificial Intelligence
Internet of Things, Cloud & Artificial Intelligence
Alex Danvy
 
Cognitive Digital Twin by Fariz Saračević
Cognitive Digital Twin by Fariz SaračevićCognitive Digital Twin by Fariz Saračević
Cognitive Digital Twin by Fariz Saračević
Bosnia Agile
 
Ai Development Company
Ai Development CompanyAi Development Company
Ai Development Company
Ruchir Kakkad
 
Artificial intelligence in industry
Artificial intelligence in industryArtificial intelligence in industry
Artificial intelligence in industry
Dipanjan Mitra
 
Demystifying Artificial Intelligence
Demystifying Artificial IntelligenceDemystifying Artificial Intelligence
Demystifying Artificial Intelligence
Wiebke Toussaint
 
Best of Microsoft Ignite conference 2017 #tspbug
Best of Microsoft Ignite conference 2017 #tspbugBest of Microsoft Ignite conference 2017 #tspbug
Best of Microsoft Ignite conference 2017 #tspbug
Kanwal Khipple
 
Mobility is Eating the Workplace
Mobility is Eating the WorkplaceMobility is Eating the Workplace
Mobility is Eating the Workplace
Christian Buckley
 
Solvion Trendwerkstatt - Microsoft Azure + Bots
Solvion Trendwerkstatt - Microsoft Azure + BotsSolvion Trendwerkstatt - Microsoft Azure + Bots
Solvion Trendwerkstatt - Microsoft Azure + Bots
HolzerKerstin
 
E2.0 fmw for apps ro 2010 11-30 v.02
E2.0 fmw for apps ro 2010 11-30 v.02E2.0 fmw for apps ro 2010 11-30 v.02
E2.0 fmw for apps ro 2010 11-30 v.02Doina Draganescu
 
unleshing the the Power Azure Open AI - MCT Summit middle east 2024 Riyhad.pptx
unleshing the the Power Azure Open AI - MCT Summit middle east 2024 Riyhad.pptxunleshing the the Power Azure Open AI - MCT Summit middle east 2024 Riyhad.pptx
unleshing the the Power Azure Open AI - MCT Summit middle east 2024 Riyhad.pptx
Usama Wahab Khan Cloud, Data and AI
 
Making Office 365 Work: Best Of Ignite Edition
Making Office 365 Work: Best Of Ignite EditionMaking Office 365 Work: Best Of Ignite Edition
Making Office 365 Work: Best Of Ignite Edition
Richard Harbridge
 
ai_pptIntroduction to AI tools , NLP.pptx
ai_pptIntroduction to AI tools , NLP.pptxai_pptIntroduction to AI tools , NLP.pptx
ai_pptIntroduction to AI tools , NLP.pptx
anushya2915
 
Innovate Sdp 2294 Final
Innovate  Sdp 2294 FinalInnovate  Sdp 2294 Final
Innovate Sdp 2294 Final
Kathy (Kat) Mandelstein
 
Necto BI 3.0 presentation
Necto BI 3.0 presentationNecto BI 3.0 presentation
Necto BI 3.0 presentationstudio7design
 
User Experience: the next step for IAs
User Experience: the next step for IAsUser Experience: the next step for IAs
User Experience: the next step for IAs
Peter Boersma
 
Data Science & Analytics Talk @ ExxonMobil
Data Science & Analytics Talk @ ExxonMobilData Science & Analytics Talk @ ExxonMobil
Data Science & Analytics Talk @ ExxonMobil
Korkrid Akepanidtaworn
 

Similar to Intelligent information in the era of artificial intelligence slide share (20)

Internet of Things in 2025
Internet of Things in 2025Internet of Things in 2025
Internet of Things in 2025
 
Reveal the Car's Potential with Cognitive IoT
Reveal the Car's Potential with Cognitive IoTReveal the Car's Potential with Cognitive IoT
Reveal the Car's Potential with Cognitive IoT
 
Internet of Things, Cloud & Artificial Intelligence
Internet of Things, Cloud & Artificial IntelligenceInternet of Things, Cloud & Artificial Intelligence
Internet of Things, Cloud & Artificial Intelligence
 
Cognitive Digital Twin by Fariz Saračević
Cognitive Digital Twin by Fariz SaračevićCognitive Digital Twin by Fariz Saračević
Cognitive Digital Twin by Fariz Saračević
 
Ai Development Company
Ai Development CompanyAi Development Company
Ai Development Company
 
Artificial intelligence in industry
Artificial intelligence in industryArtificial intelligence in industry
Artificial intelligence in industry
 
Demystifying Artificial Intelligence
Demystifying Artificial IntelligenceDemystifying Artificial Intelligence
Demystifying Artificial Intelligence
 
Best of Microsoft Ignite conference 2017 #tspbug
Best of Microsoft Ignite conference 2017 #tspbugBest of Microsoft Ignite conference 2017 #tspbug
Best of Microsoft Ignite conference 2017 #tspbug
 
Mobility is Eating the Workplace
Mobility is Eating the WorkplaceMobility is Eating the Workplace
Mobility is Eating the Workplace
 
Solvion Trendwerkstatt - Microsoft Azure + Bots
Solvion Trendwerkstatt - Microsoft Azure + BotsSolvion Trendwerkstatt - Microsoft Azure + Bots
Solvion Trendwerkstatt - Microsoft Azure + Bots
 
E2.0 fmw for apps ro 2010 11-30 v.02
E2.0 fmw for apps ro 2010 11-30 v.02E2.0 fmw for apps ro 2010 11-30 v.02
E2.0 fmw for apps ro 2010 11-30 v.02
 
unleshing the the Power Azure Open AI - MCT Summit middle east 2024 Riyhad.pptx
unleshing the the Power Azure Open AI - MCT Summit middle east 2024 Riyhad.pptxunleshing the the Power Azure Open AI - MCT Summit middle east 2024 Riyhad.pptx
unleshing the the Power Azure Open AI - MCT Summit middle east 2024 Riyhad.pptx
 
Making Office 365 Work: Best Of Ignite Edition
Making Office 365 Work: Best Of Ignite EditionMaking Office 365 Work: Best Of Ignite Edition
Making Office 365 Work: Best Of Ignite Edition
 
ai_pptIntroduction to AI tools , NLP.pptx
ai_pptIntroduction to AI tools , NLP.pptxai_pptIntroduction to AI tools , NLP.pptx
ai_pptIntroduction to AI tools , NLP.pptx
 
Innovate Sdp 2294 Final
Innovate  Sdp 2294 FinalInnovate  Sdp 2294 Final
Innovate Sdp 2294 Final
 
Necto BI 3.0 presentation
Necto BI 3.0 presentationNecto BI 3.0 presentation
Necto BI 3.0 presentation
 
Future Careers
Future CareersFuture Careers
Future Careers
 
User Experience: the next step for IAs
User Experience: the next step for IAsUser Experience: the next step for IAs
User Experience: the next step for IAs
 
New Web
New WebNew Web
New Web
 
Data Science & Analytics Talk @ ExxonMobil
Data Science & Analytics Talk @ ExxonMobilData Science & Analytics Talk @ ExxonMobil
Data Science & Analytics Talk @ ExxonMobil
 

Recently uploaded

GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
Guy Korland
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
Product School
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Inflectra
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
Alison B. Lowndes
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
Product School
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Albert Hoitingh
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
BookNet Canada
 
Generating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using SmithyGenerating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using Smithy
g2nightmarescribd
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
Thijs Feryn
 
JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
RTTS
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Ramesh Iyer
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
Elena Simperl
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
DianaGray10
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Prayukth K V
 
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Product School
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Product School
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
KatiaHIMEUR1
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
Sri Ambati
 

Recently uploaded (20)

GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
 
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdfFIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
 
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdfFIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
 
Generating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using SmithyGenerating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using Smithy
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
 
JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
 
Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...Designing Great Products: The Power of Design and Leadership by Chief Designe...
Designing Great Products: The Power of Design and Leadership by Chief Designe...
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
 

Intelligent information in the era of artificial intelligence slide share

  • 1. Jianhua Dong Alibaba Cloud International Content Strategy Manager Intelligent Information A Wonderful Journey to Technical Communication
  • 2. ID Team Lead IBM China, CDL M.A English SISU Content Strategy Manager Alibaba Cloud International Sr. Content Project Manager Microsoft Services Business Acumen Content Strategy Manager Entrepreneurship Strategy Mindset Content Strategist Information Architect Management Aptitude Content Project Manager Documentation Manager Technical Design Mentality Technical Writer Technical Editor Career Path Lead Technical Editor Microsoft, Office Division 20042002 2007 2012 2017 Economics Fudan
  • 3. Top 10 Strategic Technology Trends for 2018 2018 科技发展趋势 3  Source: Gartner 2017
  • 4. User Generated Content Transform data into insights 数据信息转化成智能洞见 DATA Custom Apps INTELLIGENCE INSIGHTS Devices & Sensors Natural Interaction Cognitive Services Natural Language processing Big data Machine Learning Virtual Agent Bots BI Analytics Personal Assistant Actionable Insights Automated Systems
  • 5.
  • 6. SURROUND YIUR WITH PERSONALIZED AMBIENT INFORMATION When you are in an unfamiliar place, you can orient yourself effortlessly as personalized real-time information guides you without absorbing all of your attention. Ayla’s glasses provide real-time audio translation. The airport signage, road surface, and hotel shuttle window display information personalized to her needs. KEYWORDS Real-time translation, Face recognition, Personalized ambient information
  • 7. How do you keep track of all of the things you need to do throughout the day? Hubs gather the information that Ayla needs in one place, prioritized automatically. From a dynamically organized pane on her phone, she can leave a message for her family, check into her hotel, and touch base with a colleague. Using speech recognition, a reminder in Ayla’s calendar is automatically generated the moment she makes a commitment to her colleague, Qin. ORGANIZE YOUR INFORMATION AUTOMATICALLY, CONTEXTUALLY DYNAMICALLY KEYWORDS Contextual information hubs, voice-based messaging, Automatic task capture and scheduling
  • 8. How can every member of your organization be connected and equipped to deliver timely, personalized customer service? The bellhop's device can be easily tailored and simplified to provide exactly the information required for the situation at hand. Small, cheap, specialized electronics will reduce the need for training on overly complex systems. ROLE-BASED INFORMATION AND PERSONALIZED SERVICE KEYWORDS Mobile devices, Task-optimized UI, Anywhere access to role-based information and services
  • 9. How do you pay more attention to your work and less to the software interface? User interfaces like speech, touch and gesture let Ayla interact with and create content in ways that are natural and intuitive. Annotating shared documents, creating beautiful and dynamic presentations, and accessing useful content analytics is easy. CREATE BEAUTIFUL CONTENT WITH EASE KEYWORDS Natural user interfaces, Easily create visually rich presentations, Content analytics
  • 10. Now that you have massive amounts of data, how can you use it to make better decisions? Jeff can visualize and manipulate data through hands on interactions, scoped by the questions he is asking. Intelligent suggestions alert him to the issues he hasn’t yet anticipated. TURN DATA INFORMATION INTO INSIGHTS KEYWORDS Collaborative business insights, Self-service business insights, AI assisted analysis, Data visualizations
  • 11. Intelligent Information Intelligent Information is … STRUCTURED CATEGORIZED REUSABLEDISCOVERABLE ADAPTABLE Intelligent Content • Structurally rich • Semantically categorized • Automatically discoverable • Reusable and reconfigurable • Adaptable Ann Rockley and Charles Cooper, Managing Enterprise Content: A Unified Content Strategy, 2nd ed., Berkeley: New Riders, 2012
  • 12. Structurally Rich Structure is the hierarchical order in which content occurs in an information product so as to make our content intelligent and the system can automatically process it. 12
  • 13. Content Components Building blocks for your content Lego® Creative Suite Information ProductsContent Components
  • 16. Semantically Categorized Semantic metadata can give sophisticated behind- the-scenes clues as to how information might be mixed and matched, combined and recombined, supporting the automatic building of customized information sets.
  • 17. Metadata <Fruit> • Apple • Banana • Orange <Ingredient> • Flour • Lasagna • Olive oil <Vegetable> • Broccoli • Celery • Potato
  • 19. Reusable Content reuse is “the practice of using existing components of content to develop new materials in multiple ways”
  • 20. Why reuse content 20 Reduced time and costs for development Reduced effort for maintenance Reduced costs of translation Increased consistency and quality
  • 21. Reuse content in different ways Multiple Formats, Multiple Channels Single topic Stand- alone topics Single- source content Dynamic content context OS IT Pro/ IW Online articles Mobile Friendly Customized Content
  • 22.
  • 23.
  • 24. Discoverable When content (text, images, video, audio, etc.) is tagged with semantic metadata, that content can be discovered—"understood"—by machines, making automation possible.
  • 25. delete a skype message? What Skype platform do you have: [Android], [iPad], [iPhone], [Web], [Windows], [Windows 10]? android How to delete messages on Android Skype automatically saves all of your instant messages in the Recents list, making them easy to find, read, or continue your conversations. Of course, there may be times when you want to permanently delete a specific conversation, or hide it from view. Virtual Support Agent - Dialog
  • 27. … Bing – Curated Search Result
  • 29. Adaptable Adaptive content goes beyond responsive design. The content itself changes according to a number of factors: the device, the context, the person.
  • 30. Adaptable Content 30 Device (operating system, mobile, tablet, desktop) Context (time, location, situation, preference) Person (age, gender, language, role, relationships) Dynamic, tailored delivery of the content itself
  • 36.
  • 37.
  • 39. How computers understand this world 计算机如何认知这个世界 Language Vision Speech Knowledge Understand language contextually, so your app communicates with people in the way they speak
  • 40. Language Speech Search Machine Learning Knowledge Vision Spell check Speech API Entity linking Recommendation API Autosuggest Computer vision Emotion Forecasting Text to speech Thumbnail generation Anomaly detection Custom recognition (CRIS) Image search Web language model Customer feedback analysis Academic knowledge OCR, tagging, captioning Sentiment scoring Search Bing web search Text analytics Cognitive Services
  • 41. Entities Concepts that machine understands Entity Cannot Sign-in data access Data encryption Malware License System updates Enterprise security Waring Device OS Wi-Fi Connection Symptom Self Support Resolution Cloud data Phishing
  • 42. Artificial Intelligence is 人工智能原则 Productive Personal & Trusted Natural Contextual Proactive The best personal assistants get to know the people they serve over time, and provide smart, personal and proactive services to help them. Personal assistants will store information about their user but only share what is needed to complete a specific task.Hey Cortana
  • 43. TC World China 2018 Conference I will be speaking on the topic: Embracing Content Strategy for Your Business and Users 43
  • 45. Embrace A.I. into the future Empower every person and every organization on the planet to achieve more - Satya Nadella

Editor's Notes

  1. The Society for Technical Communication defines technical communicators as those who “research and create information about technical processes or products directed to a targeted audience through various forms of media.”
  2. Thanks to the exponential proliferation of small, inexpensive chips and processors, computers are as ubiquitous as the people who use them – from traditional computers, tablets and phones to sensors and wearables. Machines are everywhere, constantly creating, collecting and making sense of the data. With the magic of machine learning and the limitless computing power of the cloud, this data is giving rise to intelligence that is augmenting human capabilities in exciting new ways. Actionable Insights - surfacing predictive insights to the user through a natural user interface via NUI, leveraging predictive insights as triggers to surface relevant actions to the user. Custom Apps - extracting relevant information for the user from website knowledge graphs via NUI, facilitating dialogs, finding answers, prompting actions, based on user intent. Automated Systems – completing routine tasks based on user preferences or specific predefined rules that executes right now, one time, or every time certain conditions are met. 正因为小型化廉价的芯片和处理器的指数级增长,电脑正像使用他们的人群那样无所不在,从传统的电脑,到平板电脑和手机,传感器和可穿戴设备。 机器无处不在,不断地创造、收集和理解数据。伴随着神奇的机器学习和无限的云计算能力,这些数据产生了人工智能,并以令人兴奋的新方式扩充人类的能力。
  3. The world and technology are once again transforming” – Satya Nadella, CEO Microsoft The desktop PC in the 80’s, as in “"a computer on every desk and in every home” – Bill Gates Which gave birth to the web and new internet services and search Leading to smartphones and the age of mobile apps “create a family of devices and services that empower people around the globe at home, at work and on the go” – Steve Ballmer Today, the world around us is rapidly changing, faster than at any other point in history, largely driven by the rise of Big Data & IoT, the growth of the cloud, and a new era of intelligence capabilities. This is a similar platform shift that we have seen in decades past. But they’ve also added a layer of complexity. This next platform shift builds on the past but provides a new level of intelligent or AI experiences that fundamentally augments human ability that fits human behaviors. As encapsulated in “Empower every person and every organization on the planet to achieve more” – Satya Nadella We call this Conversations as a Platform It is where Natural Language becomes the user interface Where Bots and agents are the new apps Pull from Narrative from the web, chat, real-time input 当下,我们所认识的世界正比历史上任何一个时候都要快速的更迭,这些变化主要归功于大数据和物联网,云服务和新一代人工智能的崛起。
  4. What’s happening in this scene? Ayla arrives at Johannesburg International Airport and takes a shuttle to her hotel. The sign outside the airport recognizes her face, displays a welcome message in English, and tells her where to wait for the shuttle to her hotel. A projector provides visual feedback on the road surface. Her glasses provide real-time translation of the airport announcement. In the shuttle, the windows display personalized information about the surrounding area to help her get oriented. What underlying tech enables this scene? Face recognition in public spaces Personalized information (wayfinding) on public signage Real-time speech translation Wearable computing Transparent thin-film displays on automotive windows Personalized augmented reality Why do we feel this is important? Shows how low-cost sensors and displays can be used to deliver a highly personalized customer experience. What are Microsoft’s current investments in this space? Bing Translation, Kinect, CRM, Augmented Reality
  5. What’s happening in this scene? Ayla’s phone suggests the most important tasks for her to take care of based on where she is and what she’s doing. It helps her: Use in-air gestures leave a personalized note on her family’s kitchen wall at home check-in to her hotel and get a digital room key Dictate a response to an important email related to her trip It also analyzes her response to the email, identifies that she made a commitment to review a proposal the following morning, and offered to add a reminder to Ayla’s calendar. What underlying tech enables this scene? Information organized into contextual hubs (e.g. Travel Hub – contains everything to do related to Ayla’s trip) Depth-sensing (bi-directional, sensor-in-pixel) display Speech-to-text translation Semantic entity extraction (task capture) and automatic scheduling Gestural input Why do we feel this is important? Customers tell us they are overwhelmed by the amount of information/communication they have to wade through. We believe that technology can play an important role in helping us prioritize the information we need to pay attention to based on where we are, and what we are trying to do (i.e. context.) What are Microsoft’s current investments in this space? Windows Phone, Surface V2 (sensor-in-pixel), Speech Recognition, Bing (Entity Extraction), Kinect
  6. What’s happening in this scene? When Ayla checks-in to the hotel from the shuttle, the bellhop (porter) is automatically notified of her arrival time, trip details, and travel preferences so he can provide her with the best possible customer service. Note that Ayla explicitly opted-in to share this information with the hotel when she checked-in. What underlying tech enables this scene? Cloud computing Seamless integration with LOB apps Online travel profile/preferences Inexpensive credit-card sized devices with touch displays Task- and role-based UI Why do we feel this is important? Empowering task workers to provide the best possible customer service is important to remain competitive, especially in a world where social networks quickly amplify positive – and negative - customer experiences. What are Microsoft’s current investments in this space? Office 365, CRM online, Win8 SOC (system-on-a-chip)
  7. What’s happening in this scene? Ayla uses voice and touch to interact with and edit her presentation on the hotel reader device. Content analytics tell her how well customers have responded to existing information in the presentation. New content is automatically formatted and laid out in the style of her presentation. She leaves a voice comment for one of her co-workers on one of the slides, and it shows up in his communication feed (next scene.) What underlying tech enables this scene? Automatic formatting/layout/styling of presentation content Content usage analytics (meta data) In-context communication Speech recognition Why do we feel this is important? Customers want to be able to interact naturally with, and create/edit beautiful documents on slate-form-factor devices. What are Microsoft’s current investments in this space? Windows 8, Office15
  8. What’s happening in this scene? Jeff and Qin are meeting to review the results of Qin’s research. Qin flicks a graph with his data to Jeff’s screen, and the data merges with Jeff’s model. Qin then takes control of Jeff’s display from his slate device to walk him through the results. Jeff’s model recognizes that the addition of Qin’s data means the water pump used in the model is over-spec’ed, and suggests a lower-cost alternative. What underlying tech enables this scene? Auto-joining of data sets Data Visualization Trend and outlier identification Model-based productivity assistants Cloud-based services Auto-stereoscopic 3D displays Near-Field Communications Why do we feel this is important? The rapid decline in the cost of capturing and storing information is resulting in an explosion of data. Increasingly powerful and easy-to-use tools will enable anyone to combine, analyze, visualize, understand, and extract meaning from these large data sets. Small “productivity assistants” following well defined business logic will help identify trends, outliers, and opportunities to make and save money. What are Microsoft’s current investments in this space? Cloud computing, SQL Server, Office 365, Surface V2, Dynamics
  9. Intelligent content is content that’s is Format-free, device-independent, and scalable content Filterable content for different users’ environments Responsive design for display on different devices Transformable in an automated or dynamic fashion
  10. “Structurally rich” comes first in the definition for a reason. All the other elements of the definition depend on rich structure: consistent, logical, useful organization. It’s structure that enables automation. And it’s strategic automation that makes content intelligent. without structure “it’s almost impossible to automate content assembly and delivery processes. To make your content structurally rich, “you need to remove formatting (look and feel) from source files and add structure: predetermined organizational patterns supported by metadata tags.”
  11. Adaptivity goes beyond responsive design – that is, it goes beyond changes in layout. Adaptive content enables dynamic, tailored delivery of the content itself.
  12. When we talk about semantically categorized content, we’re talking about content that’s been identified as “meaning something” and is related to other, similar content. We do this by applying metadata to the content, or tagging the content. So you might tag your content as being related to something. Using those metadata, you could later find the pieces of content you need to automatically build customized information sets for the industry, audience, and subject. Without metadata, it’s very difficult to automatically, let alone manually, find the content we need.
  13. Reusing content can dramatically improve the way content is created in an organization. Improvements include reduced time and costs for development, review, and maintenance, reduced costs of translation, and increased consistency and quality. Most organizations have a minimum of 25 percent reuse, but it could be as high as 80 percent, depending on how the content is reused. These numbers apply whether you translate content or not. Development costs are reduced because the amount of content an author has to create is reduced. Authors don’t have to research and write it again; they simply reuse it. In addition to taking less time to create the content, less time is required to review and maintain the content. When approved content is reused, it’s not necessary to review it again, reviewers need only ensure that the reused content fits or makes sense in the current context. When there’s no reuse, the chances of inconsistencies in content increase, either because the content’s been rewritten by many people, or because it’s been copied and pasted and some of the occurrences of the content haven’t been updated properly. Often, when content is copied and pasted, the versions of the content begin to diverge over time.
  14. Single-sourced content are stand-alone topics that could be published to Print, PDF, and HTML formats. As more companies are moving content from the Web to mobile. Content is customized to meet the needs of the customer and built for customized output from the single source to meet specific audience needs or output requirements. With dynamic content, information is assembled only when it is requested. It exists as a series of components that are assembled in response to user requests or requirements.
  15. Adaptivity goes beyond responsive design – that is, it goes beyond changes in layout. Adaptive content enables dynamic, tailored delivery of the content itself.
  16. Adaptive content goes beyond responsive design. That is, it goes beyond changes in layout. Adaptive content enables dynamic, tailored delivery of the content itself. The content itself changes according to a number of factors: the device, the context, the person.
  17. Adaptive content automatically responds to the screen size and orientation of any device, but goes further by displaying relevant content that takes full advantage of the specific capabilities of the device being used.
  18. Adaptive content doesn’t know if it’s in a responsive or nonresponsive website. It knows who it’s for and where/when it should be shown because it’s semantically/structurally rich and categorized (using metadata).
  19. Auto-play embedded video Title: Microsoft HoloLens – Transform your world with holograms. Length: 2 mins, 13 seconds YouTube link: https://www.youtube.com/watch?v=aThCr0PsyuA
  20. Auto-play embedded video Title: Intelligent Agents and a new Conversational Canvas Length: 1 min, 10 secs YouTube link: https://www.youtube.com/watch?v=88xHrnEycaQ&feature=youtu.be
  21. Video: https://youtu.be/x1XARd8Xo7M Demo assets: http://infopedia/SMSG/Pages/MDWHadoop.aspx?ebookNode=Hadoop&SourceURL=http://infopedia/Pages/SQL-Server-ModernDataWarehouse.aspx
  22. Vision: From faces to feelings, these APIs allow your apps to understand image and video content. Speech: Hear and speak to your users with APIs that filter noise, identify speakers and more. Language: APIs that allow your apps to process natural language and learn how to recognize what users want. Knowledge: Tap into rich knowledge amassed from the web, academia or your own data. Knowledge exploration enable interactive search experiences over structured data via natural language inputs
  23. Understand language contextually, so your app communicates with people in the way they speak. Do your apps understand language in the way people speak it—contextually? Analyze natural language processing, Access to part-of-speech tagging and parsing, identifying concepts, and actions Access to part-of-speech tagging and parsing, identifying concepts, and actions Linguistic analysis
  24. Agent chat logs (unstructured) | Enterprise How-to Support Content (structured) | Microsoft Answers forum community (semi-structured)
  25. Key Message: Cortana is a intelligent personal assistant tailored to an individual. She is easy to use, the best in productivity and available on all user’s devices. Cortana does common tasks that otherwise slow you down or trip you up. Within a short time of starting to use Cortana, she has already demonstrated what she can do for you. And she does more for you over time as she gets to know you and earns your trust. Cortana helps you be more productive, saving you time by completing essential, basic tasks on your behalf every day. You can tell Cortana to do things and she’ll do them for you when you want them done – right now, one time or every time certain conditions are met. Cortana anticipates and does things for you based on the things she remembers for you. Cortana builds your trust and learns when you need help, so you don’t always have to ask. For example, when you set a reminder, Cortana will look at the action and offer to do it if she can. She’ll let you know once she has done the task and offer to do another. If you ask Cortana for help, she should be able to help the majority of the time (and not say “I can’t do that” or “here’s a web search answer”). Cortana will work with other apps and services to do things for you. Personal – Understand and leverage the people, places, things, and times that matter most to you.. Productive – helping you to get things done by guiding you through or completing them for you. Proactive – Use contextual and personal information to alert, inform and act on your behalf. Natural –interact using natural language (text, audio) in a cohesive, consistent, contextual way. Adaptable - Adapts continually to be globally inclusive and culturally relevant .
  26. Topic: Embracing Content Strategy for Your Business and Users
  27. .