Integrated marketing communications (IMC)- has a goal of presenting a.pdf
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Integrated marketing communications (IMC): has a goal of presenting a consistent message about the product and/or company. coordinates all elements of the marketing communications program except personal selling. is easy to understand and just as easy to implement. is only concerned with managing the sources of brand contacts with potential customers. encourages the customer to move directly from the awareness stage to the purchase stage..
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2024.06.01 Introducing a competency framework for languag learning materials ...
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
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