Integrated Marketing Communication strategyStrategy
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The document discusses integrated marketing communication strategies. It describes the marketing communication mix, which includes advertising, personal selling, sales promotion, and public relations. It then explains the communication process by outlining the sender, encoding, message, media, decoding, receiver, response, feedback, and noise. Finally, it lists the steps in developing effective communication, such as identifying the target audience, determining communication objectives, designing the message, choosing media, and selecting the message source.
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Designing and Managing Integrated Marketing Communications
This document provides an overview of integrated marketing communications. It discusses key concepts such as the marketing communications mix, communications process models, developing effective communications, and managing an integrated approach. The main points covered are:
1) The marketing communications mix consists of eight major modes of communication, including advertising, sales promotion, public relations, direct marketing, and personal selling.
2) There are macro and micro models of the communications process that marketers should understand to develop effective communications.
3) Developing communications involves identifying the target audience, setting objectives, designing messages, selecting channels, and establishing a budget.
4) Firms must decide how to allocate their marketing budget across the various communication channels and tools.
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This document discusses integrated marketing communication and marketing communications. It covers topics such as the definition of marketing communications, how it informs and persuades consumers. It also discusses brand equity and how it adds value for products and services. Additionally, it outlines the communication process models and an ideal advertising campaign. Key aspects of developing effective communications are identified such as determining objectives and target audiences. It provides details on communication channels and the marketing communications mix.
Chapter 12. promotion mix
1) Marketing communication is how firms inform, persuade, and remind consumers about products and brands using communications processes like advertising, publicity, personal selling, sales promotion, and direct marketing.
2) The promotion mix refers to these promotional tools and considers objectives, audiences, costs, and strategies for each element.
3) An integrated marketing communications plan links marketing and communication functions to deliver effective and coordinated messages across different channels.
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The document discusses marketing communications and promotion. It defines the marketing communications mix and integrated marketing communications. It then outlines six steps to developing effective communications: identifying the target audience, determining objectives, designing the message, choosing media, selecting the message source, and collecting feedback. Finally, it discusses methods for setting promotion budgets and designing the promotional mix, including the tools of advertising, personal selling, sales promotion, public relations, and direct marketing.
Communicating customer value & integrated communicating strategy
1. The document discusses integrated marketing communications and the promotion mix, which includes advertising, public relations, personal selling, and direct marketing tools that communicate customer value.
2. It outlines the steps in developing effective communication, including identifying the target audience, determining objectives, designing the message, choosing media, selecting the message source, and collecting feedback.
3. Setting the total promotion budget involves methods like the affordable budget, percentage-of-sales, competitive-parity, and objective-and-task approaches. The nature and role of each promotion tool is also examined.
Chapter 1 Introduction.pptx
Marketing communication involves a company communicating with customers through various promotional methods. It includes advertising, sales promotion, public relations, direct marketing, and personal selling. Each method has strengths and weaknesses. Advertising can reach many people but is also highly criticized. Personal selling allows two-way communication but has high costs. Sales promotion can boost short-term sales but may only have temporary effects. Public relations can have low costs but the company has little message control. Direct marketing allows customization but often gets low customer responses. The overall goal of marketing communication is to inform, persuade, and remind customers about a company's products and services.
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The document discusses various marketing communication tools including advertising, sales promotion, public relations, personal selling, and direct marketing. It describes their key characteristics and objectives. For example, it notes that advertising is a paid, non-personal form of communication while public relations utilizes unpaid media coverage. Sales promotion aims to stimulate quicker or greater purchase. The document also covers distribution channels and how products reach consumers.
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This document outlines key aspects of integrated marketing communications and developing an effective promotional strategy. It discusses the promotion mix, which includes advertising, public relations, personal selling, direct marketing. It emphasizes the importance of an integrated approach where the communication channels work together to deliver a clear, consistent message. It provides steps for developing communications, including identifying the target audience, setting objectives, designing the message, choosing media channels, and selecting message sources. It also discusses setting the promotional budget and determining the appropriate mix of different promotional tools.
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Designing and Managing Integrated Marketing Communications
This document provides an overview of integrated marketing communications. It discusses key concepts such as the marketing communications mix, communications process models, developing effective communications, and managing an integrated approach. The main points covered are:
1) The marketing communications mix consists of eight major modes of communication, including advertising, sales promotion, public relations, direct marketing, and personal selling.
2) There are macro and micro models of the communications process that marketers should understand to develop effective communications.
3) Developing communications involves identifying the target audience, setting objectives, designing messages, selecting channels, and establishing a budget.
4) Firms must decide how to allocate their marketing budget across the various communication channels and tools.
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This document discusses integrated marketing communication and marketing communications. It covers topics such as the definition of marketing communications, how it informs and persuades consumers. It also discusses brand equity and how it adds value for products and services. Additionally, it outlines the communication process models and an ideal advertising campaign. Key aspects of developing effective communications are identified such as determining objectives and target audiences. It provides details on communication channels and the marketing communications mix.
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1) Marketing communication is how firms inform, persuade, and remind consumers about products and brands using communications processes like advertising, publicity, personal selling, sales promotion, and direct marketing.
2) The promotion mix refers to these promotional tools and considers objectives, audiences, costs, and strategies for each element.
3) An integrated marketing communications plan links marketing and communication functions to deliver effective and coordinated messages across different channels.
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The document discusses marketing communications and promotion. It defines the marketing communications mix and integrated marketing communications. It then outlines six steps to developing effective communications: identifying the target audience, determining objectives, designing the message, choosing media, selecting the message source, and collecting feedback. Finally, it discusses methods for setting promotion budgets and designing the promotional mix, including the tools of advertising, personal selling, sales promotion, public relations, and direct marketing.
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1. The document discusses integrated marketing communications and the promotion mix, which includes advertising, public relations, personal selling, and direct marketing tools that communicate customer value.
2. It outlines the steps in developing effective communication, including identifying the target audience, determining objectives, designing the message, choosing media, selecting the message source, and collecting feedback.
3. Setting the total promotion budget involves methods like the affordable budget, percentage-of-sales, competitive-parity, and objective-and-task approaches. The nature and role of each promotion tool is also examined.
Chapter 1 Introduction.pptx
Marketing communication involves a company communicating with customers through various promotional methods. It includes advertising, sales promotion, public relations, direct marketing, and personal selling. Each method has strengths and weaknesses. Advertising can reach many people but is also highly criticized. Personal selling allows two-way communication but has high costs. Sales promotion can boost short-term sales but may only have temporary effects. Public relations can have low costs but the company has little message control. Direct marketing allows customization but often gets low customer responses. The overall goal of marketing communication is to inform, persuade, and remind customers about a company's products and services.
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The document discusses various marketing communication tools including advertising, sales promotion, public relations, personal selling, and direct marketing. It describes their key characteristics and objectives. For example, it notes that advertising is a paid, non-personal form of communication while public relations utilizes unpaid media coverage. Sales promotion aims to stimulate quicker or greater purchase. The document also covers distribution channels and how products reach consumers.
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This document outlines key aspects of integrated marketing communications and developing an effective promotional strategy. It discusses the promotion mix, which includes advertising, public relations, personal selling, direct marketing. It emphasizes the importance of an integrated approach where the communication channels work together to deliver a clear, consistent message. It provides steps for developing communications, including identifying the target audience, setting objectives, designing the message, choosing media channels, and selecting message sources. It also discusses setting the promotional budget and determining the appropriate mix of different promotional tools.
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This document outlines key aspects of integrated marketing communications and developing an effective promotional strategy. It discusses the promotion mix, which includes advertising, public relations, personal selling, and direct marketing. It emphasizes the importance of an integrated approach where the communication channels work together to deliver a clear, consistent message. The document provides steps for developing marketing communications, including identifying the target audience, setting objectives, designing the message, selecting media channels, and choosing message sources. It also discusses strategies for setting the total promotion budget and determining the appropriate mix of different promotional tools.
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The document discusses integrated marketing communications and the promotion mix. It defines integrated marketing communications as carefully coordinating various communication channels to deliver a consistent message about an organization and its products. The promotion mix refers to the combination of promotional elements like advertising, personal selling, sales promotion, and publicity that a company uses to communicate with consumers. The document also outlines the characteristics and uses of each element in the promotion mix as well as considerations for developing an effective promotional strategy and budget.
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This chapter discusses various risk management tools used by companies, including options, futures contracts, forward contracts, and swaps. It provides examples of how companies can use these derivatives to hedge or reduce risks from fluctuations in commodity prices, interest rates, and currencies. New types of derivatives continue to be created as the market seeks ways to hedge increasingly specialized risks.
chap018.ppt
This document discusses long-term financial planning. It provides examples of financial planning models for two companies, Executive Cheese and Executive Fruit. For Executive Fruit, the document shows projected income statements and balance sheets for 2006 that estimate a 10% increase in revenue and assets. It also calculates that Executive Fruit will require $64,000 in external financing to support its planned growth. Finally, it notes some limitations of financial planning models and defines sustainable growth rate.
chap020.ppt
This document provides an overview of key topics in working capital management, including accounts receivable and credit policies, inventory management, and cash management. It discusses establishing credit terms, performing credit analyses using tools like credit scoring and Z-scores, developing collection policies, and techniques for reducing inventory levels and managing cash flow through tools like lockbox systems and concentration banking. The goal is to efficiently manage working capital by minimizing cash tied up in receivables and inventory while maximizing returns from short-term investment of idle cash.
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在线办理(UMASS毕业证书)马萨诸塞大学阿默斯特分校毕业证完成信一模一样
学校原件一模一样【微信：741003700 】《(UMASS毕业证书)马萨诸塞大学阿默斯特分校毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
一比一原版(RMIT毕业证)皇家墨尔本理工大学毕业证如何办理
RMIT硕士学位证成绩单【微信95270640】《皇家墨尔本理工大学毕业证书》《QQ微信95270640》学位证书电子版：在线制作皇家墨尔本理工大学毕业证成绩单GPA修改（制作RMIT毕业证成绩单RMIT文凭证书样本）、皇家墨尔本理工大学毕业证书与成绩单样本图片、《RMIT学历证书学位证书》、皇家墨尔本理工大学毕业证案例毕业证书制作軟體、在线制作加拿大硕士学历证书真实可查.
【本科硕士】皇家墨尔本理工大学皇家墨尔本理工大学本科学位证成绩单（GPA修改）；学历认证（教育部认证）；大学Offer录取通知书留信认证使馆认证；雅思语言证书等高仿类证书。
办理流程：
1客户提供办理皇家墨尔本理工大学皇家墨尔本理工大学本科学位证成绩单信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：我们有专业老师帮你查询）；
2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）
真实网上可查的证明材料
1教育部学历学位认证留服官网真实存档可查永久存档。
2留学回国人员证明（使馆认证）使馆网站真实存档可查。
我们对海外大学及学院的毕业证成绩单所使用的材料尺寸大小防伪结构（包括：皇家墨尔本理工大学皇家墨尔本理工大学本科学位证成绩单隐形水印阴影底纹钢印LOGO烫金烫银LOGO烫金烫银复合重叠。文字图案浮雕激光镭射紫外荧光温感复印防伪）都有原版本文凭对照。质量得到了广大海外客户群体的认可同时和海外学校留学中介做到与时俱进及时掌握各大院校的（毕业证成绩单资格证结业证录取通知书在读证明等相关材料）的版本更新信息能够在第一时间掌握最新的海外学历文凭的样版尺寸大小纸张材质防伪技术等等并在第一时间收集到原版实物以求达到客户的需求。
本公司还可以按照客户原版印刷制作且能够达到客户理想的要求。有需要办理证件的客户请联系我们在线客服中心微信：95270640 或咨询在线父亲的家很狭小除了一张单人床和一张小方桌几乎没有多余的空间山娃一下子就联想起学校的男小便处山娃很想笑却怎么也笑不出来山娃很迷惑父亲的家除了一扇小铁门连窗户也没有墓穴一般阴森森有些骇人父亲的城也便成了山娃的城父亲的家也便成了山娃的家父亲让山娃呆在屋里做作业看电视最多只能在门口透透气不能跟陌生人搭腔更不能乱跑一怕迷路二怕拐子拐人山娃很惊惧去年村里的田鸡就因为跟父亲进城一不小心被人拐跑了至今不见踪影害不
真实可查(nwu毕业证书)美国西北大学毕业证学位证书范本原版一模一样
原版定制【微信:bwp0011】《(nwu毕业证书)美国西北大学毕业证学位证书》【微信:bwp0011】成绩单 、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信bwp0011】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
Discover the Future of Dogecoin with Our Comprehensive Guidance
Learn in-depth about Dogecoin's trajectory and stay informed with 36crypto's essential and up-to-date information about the crypto space.
Our presentation delves into Dogecoin's potential future, exploring whether it's destined to skyrocket to the moon or face a downward spiral. In addition, it highlights invaluable insights. Don't miss out on this opportunity to enhance your crypto understanding!
https://36crypto.com/the-future-of-dogecoin-how-high-can-this-cryptocurrency-reach/
The state of welfare Resolution Foundation Event
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一比一原版美国新罕布什尔大学(unh)毕业证学历认证真实可查
永久可查学历认证【微信：A575476】【美国新罕布什尔大学(unh)毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
International Sustainability Standards Board
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New standard for reporting sustainability on lines of tcfd
Bridging the gap: Online job postings, survey data and the assessment of job ...
Bridging the gap: Online job postings, survey data and the assessment of job ...Labour Market Information Council | Conseil de l’information sur le marché du travail
OJP data from firms like Vicinity Jobs have emerged as a complement to traditional sources of labour demand data, such as the Job Vacancy and Wages Survey (JVWS). Ibrahim Abuallail, PhD Candidate, University of Ottawa, presented research relating to bias in OJPs and a proposed approach to effectively adjust OJP data to complement existing official data (such as from the JVWS) and improve the measurement of labour demand.Using Online job postings and survey data to understand labour market trends
Using Online job postings and survey data to understand labour market trendsLabour Market Information Council | Conseil de l’information sur le marché du travail
[4:55 p.m.] Bryan Oates
OJPs are becoming a critical resource for policy-makers and researchers who study the labour market. LMIC continues to work with Vicinity Jobs’ data on OJPs, which can be explored in our Canadian Job Trends Dashboard. Valuable insights have been gained through our analysis of OJP data, including LMIC research lead
Suzanne Spiteri’s recent report on improving the quality and accessibility of job postings to reduce employment barriers for neurodivergent people.
Decoding job postings: Improving accessibility for neurodivergent job seekers
Improving the quality and accessibility of job postings is one way to reduce employment barriers for neurodivergent people.Solution Manual For Financial Accounting, 8th Canadian Edition 2024, by Libby...
Solution Manual For Financial Accounting, 8th Canadian Edition 2024, by Libby, Hodge, Verified Chapters 1 - 13, Complete Newest Version Solution Manual For Financial Accounting, 8th Canadian Edition by Libby, Hodge, Verified Chapters 1 - 13, Complete Newest Version Solution Manual For Financial Accounting 8th Canadian Edition Pdf Chapters Download Stuvia Solution Manual For Financial Accounting 8th Canadian Edition Ebook Download Stuvia Solution Manual For Financial Accounting 8th Canadian Edition Pdf Solution Manual For Financial Accounting 8th Canadian Edition Pdf Download Stuvia Financial Accounting 8th Canadian Edition Pdf Chapters Download Stuvia Financial Accounting 8th Canadian Edition Ebook Download Stuvia Financial Accounting 8th Canadian Edition Pdf Financial Accounting 8th Canadian Edition Pdf Download Stuvia
Unlock Your Potential with NCVT MIS.pptx
The NCVT MIS Certificate, issued by the National Council for Vocational Training (NCVT), is a crucial credential for skill development in India. Recognized nationwide, it verifies vocational training across diverse trades, enhancing employment prospects, standardizing training quality, and promoting self-employment. This certification is integral to India's growing labor force, fostering skill development and economic growth.
Ending stagnation: How to boost prosperity across Scotland
A toxic combination of 15 years of low growth, and four decades of high inequality, has left Britain poorer and falling behind its peers. Productivity growth is weak and public investment is low, while wages today are no higher than they were before the financial crisis. Britain needs a new economic strategy to lift itself out of stagnation.
Scotland is in many ways a microcosm of this challenge. It has become a hub for creative industries, is home to several world-class universities and a thriving community of businesses – strengths that need to be harness and leveraged. But it also has high levels of deprivation, with homelessness reaching a record high and nearly half a million people living in very deep poverty last year. Scotland won’t be truly thriving unless it finds ways to ensure that all its inhabitants benefit from growth and investment. This is the central challenge facing policy makers both in Holyrood and Westminster.
What should a new national economic strategy for Scotland include? What would the pursuit of stronger economic growth mean for local, national and UK-wide policy makers? How will economic change affect the jobs we do, the places we live and the businesses we work for? And what are the prospects for cities like Glasgow, and nations like Scotland, in rising to these challenges?
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Who Is Abhay Bhutada, MD of Poonawalla Fincorp
Abhay Bhutada, the Managing Director of Poonawalla Fincorp Limited, is an accomplished leader with over 15 years of experience in commercial and retail lending. A Qualified Chartered Accountant, he has been pivotal in leveraging technology to enhance financial services. Starting his career at Bank of India, he later founded TAB Capital Limited and co-founded Poonawalla Finance Private Limited, emphasizing digital lending. Under his leadership, Poonawalla Fincorp achieved a 'AAA' credit rating, integrating acquisitions and emphasizing corporate governance. Actively involved in industry forums and CSR initiatives, Abhay has been recognized with awards like "Young Entrepreneur of India 2017" and "40 under 40 Most Influential Leader for 2020-21." Personally, he values mindfulness, enjoys gardening, yoga, and sees every day as an opportunity for growth and improvement.
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University of North Carolina at Charlotte degree offer diploma Transcript
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Enhancing Asset Quality: Strategies for Financial Institutions
Ensuring robust asset quality is not just a mere aspect but a critical cornerstone for the stability and success of financial institutions worldwide. It serves as the bedrock upon which profitability is built and investor confidence is sustained. Therefore, in this presentation, we delve into a comprehensive exploration of strategies that can aid financial institutions in achieving and maintaining superior asset quality.
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University of North Carolina at Charlotte degree offer diploma Transcript
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Enhancing Asset Quality: Strategies for Financial Institutions
Enhancing Asset Quality: Strategies for Financial Institutions
Integrated Marketing Communication strategyStrategy
- 2. The marketing communication mix • Marketing communication mix – The specific mix of advertising, personel selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives • Advertising – Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by anidentifies sponsor • Sales promotion – Short-term incentives to encourage the purchase or sale of a product or service • Public relations – Building good relations with the company’s various publics by obtaining favorable publicity, building up a good corporate image, and handling or heading off unfavorable rumors, stories, and events • Personal selling – Personal presentation by the firm’s sales force for the purpose of making saels and building customer relationships • Direct marketing – Direct connection with carefully targeted individual consumers to both obtain an immediate reponse and cultivate lasting customer relationships
- 3. A View of the Communication Process sender encoding feedback noise response Media receiver decoding message Sender’s field of experience Receiver’s field of experience
- 4. A View of the Communication Process • Sender – The party sending the message to another party • Encoding – The process of putting thought into symbol form • Message – The set of symbols that the sender transmits • Media – The communication channels through which the message moves from sender to receiver • Decoding – The process by which the reciever ssigns meaning to the symbols encoded by the sender • Receiver – The party recieving the message sent by another party • Response – The reactions of the receiver after being exposed to the message • Feedback – The part of the receiver’s responses communicated back to the sneder • Noise – The unplanned static or distortion during the communication process, which results in the receviver’s getting a different message than the one the sender sent
- 5. Steps in developing effective communication • Identifying the target audiance – Potential buyers, current users, those who make the buying decision or those who influence it • Determinig the communication objectives – The final response is purchase – Buyer-readiness stages • The stages consumers normally pass through on their wau to purchase, including awareness, knowledge, liking, preference, conviction, and purchase awareness knowledge liking preference conviction purchase
- 6. Steps in developing effective communication • Desinging a message – The message should get attention, hold interest, arouse disire, and obtain action – Message content • The communicator has to figure out an appeal or theme that will produce the desired response. • Three appeal types: rational, emotional, moral – Message structure • To draw a conclusion or leave it to the audiance • To present a sided argument or two sided argument • To present the strongest arguments first or last – Message format
- 7. Steps in developing effective communication – Choosing media • Personal communication channels – Channels through which two or more people communicate directly with each other, including face to face, person to audiance, over the television, or through the mail – Word-of-mouth influnce: personal communication about a product between target buyers and neighborship, friends, family members, and associates – Buzz marketing: cultivating opinion leaders and getting them to spread information about a product or service to others in their communities • Nonpersonal communication channels – Media that carry messages without personal contact or feedback, including major media, atmospheres, and events – Selecting the message source – Collecting feedback