1. Owned Channels
Ø Product Specific Microsite
Ø E-Blast
Ø Direct Mail
Ø Sell Sheet
Ø Trade Shows
Ø Promotional Tradeshow
Giveaway
Integrated Marketing Program

2. Paid Channels
Ø Full Page Industry Publications
Ø SEM Pay Per Click (PPC)
Ø Electronic Newsletter Banner Ad
Integrated Marketing Program

3. Sales Tools and Internal Educational Resources
External
Ø Product Brochure
Ø YouTube Video
Internal
Ø Sales App
Ø Sales Reference Sheets
Ø eLearning

4. Campaign Analytics
Measurement
Ø Google Analytics Utilized to Monitor Reach

5. Blitz Campaign
Owned Channels
Ø Microsite
Ø Microsite Cross Promotional Banner
Ø Corporate Website Feature
Paid Channels
Ø Full Page Industry
Publication Ad
Ø PPC
Ø White Paper
Ø Electronic Newsletter
Banner Ad

6. Sales Tools
External
Ø iPad Folio
Ø YouTube Video