Beats headphones focus on style, sound quality, and trendiness to appeal to DJs, trend-aware people, and fans of partner artists. They build brand loyalty through social media communities and promotions while selling through distributors, stores, and websites. Key resources include Dr. Dre's influence, Monster's technical skills, and partnerships with stores, artists, and companies like HTC and Chrysler that help spread awareness of the Beats brand.

4. Value propositions
“People aren’t hearing all the music”
Dr. Dre
- Style
- Good quality sound
- High quality product
- Trendy

6. Costumer segment
- DJ’s
- Trend aware people
- Fans of artists using the headphones

8. Distribution channels
- Social media
- TV, radio and magazine advertisement
- Personal selling
- Distributors
- Homepage

10. Costumer relationship
- Beats army (social media community)
- Fan promotions
- Good costumer service
Beats army

12. Revenues
- Costumers are paying for the brand, design and image
- Costumers are paying for the good sound quality
- Costumers are willing to pay a high price
- Costumers buy the product in retail stores and online stores

14. Key resources
- Dr.Dre
- Monster inc. technical expertise
- Beats brand
- Innovation & research studio
- Sales people (marketing etc.)

16. Strategic partners
- Artists and other famous people
- HTC
- Chrysler
- HP
- Major stores (wall-mart, best buy)

18. Key activities
- Technological development
- Promotion

20. Cost
- Artist endorsement
- Promotional activities
- Shops, retailer, product line expenses