5. fACEBOOk
Number os FANS (YTD)
189.000 AVG. ENGAGEMENT (YTD)
0,16
700000
600000
500000
400000
300000
200000
100000
0
JAN
FEV
MAR
ABR
MAI
JUN
JUL
AGO
SET
OUT
NOV
DEZ
RANKING (No FANS)
Integralmedica
Probió2ca
Age
Nutrila2na
Nutrila2na
Midway
NeoNutri
MHP
Brasil
LOCAL GLOBAL
MIDWAY LABS
INTEGRALMEDICA
AGE NUTRILATINA
NEW MILLEN
MAX TITANIUM
NEO NUTRI
PROBIÓTICA
FÃS FÃS
MUSCLETECH
OPTIMUN NUTRITION
BSN
MUSCLEPHARM
GASPARI
DYMATIZE
1M
583K
559K
357K
316K
79K
580K
188K
119K
64K
58K
55K
54K
2013 NEW FANS
96.000
GROW RATE
(DEC/2012>DEC/2013)
104%
FAN ACQUISITION (2012 > 2013)
74.478 >96.000
INCREMENT > 2012
28%
2ª
BIGGEST
LOCAL FANPAGE
7ª
BIGGEST
GLOBAL PAGE
No de FÃS
INTEGRALMEDICA 188K
6. INSTAGRAm
30000
25000
20000
15000
10000
5000
0
JAN
FEV
MAR
ABR
MAI
JUN
JUL
AGO
SET
OUT
NOV
Integralmedica
ProbióFca
Age
NutrilaFna
NutrilaFna
Midway
NeoNutri
MHP
Brasil
KICK-OFF
JAN/2013
No. of FOLLOWERS
12.120
1.053%
(JAN/13 > DEZ/13)
RANKING
3a in followers number
2a pics tagged with #
INTEGRALMEDICA PERFORMANCE VS. COMPETITOR
15000
10000
5000
0
JAN
FEV
MAR
ABR
MAI
JUN
JUL
AGO
SET
OUT
NOV
DEZ
Integralmedica
ProbióFca
Age
NutrilaFna
NutrilaFna
Midway
NeoNutri
MHP
Brasil
# PICS INTEGRALMEDICA VS. COMPETITOR HASHTAG
7.000 photos using #integralmedica
7. MENTIONS SHARE OF VOICE
POSITIVOS NEGATIVOS
PERÍODO DE REFERÊNCIA: 01/07/2013 - 05/12/2013
12. CHALLENGE #1
deVeLOp braNdS beLOW The MaSTerbraNd
As we had a great development of the masterbrand awareness
in 2013, it’s time to devlop the bands below. Our fi rst to-do in
2014 is to create a VO2 fanpage, focused on runners, IRONMAN
competitior and ciclists, where we can create a specifi c content
aiming to have better engagement rates since our target audience
on the masterbrand is totally different from what we are looking
- Create a VO2 fanpage
The content strategy will be based on three pillars
- Running tips (gain performance, workout plans)
- How to choose the best supplements for recovery and performance
- Gear reviews (apps, shoes, frequencimeter, nike leggins, etc)
19. CHALLENGE #5
search for brand INFLUENCERS + CREATE A NETWORK
Mapping all the brand influencers and develop a good
relationship with then. In the picture, here it’s an example
of a welcome kit from new brand influencers. (network
construction kick-off)
