Integerated appmarketingv3
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The document discusses how having multiple SDKs for analytics, push notifications, surveys and other functions leads to data gaps and a lack of a 360 degree user profile, and recommends using a single integrated platform called Upshot to connect all user data sources and systems for more effective mobile app marketing. It provides an overview of common SDKs used, the costs of multiple platforms, and how Upshot aims to connect disconnected analytics, marketing, user experience and other functions into a single system.
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Integerated appmarketingv3
- 1. The Power of your App Strategy Number Of SDKs 1 The Mobile App Marketing Equation
- 2. Where Do You Stand? The SDK Continuum* No SDK for marketing automation or analytics Analytics 1-2 SDKs Analytics + Push 3- 5 SDKs 30 - 35 SDKs Push, In App, error log, chat, surveys, notes and Faqs 10 - 15 SDKs *The above numbers are obtained from a sample set of 1000 apps on the app store. 8% 32%23% 36% 1%
- 3. The Disparate Marketing Issue Data Gaps User Profile CostTime Data is collected and analysed at different systems leading to gaps, you will never be able to fill. A 360Deg. profile is possible only when you have all your systems integrated, including the CRM The development effort of integrating, maintaining and using multiple platforms will be huge The cost will grow multiple times as your MAU increases.
- 4. Data Gaps Acquiring new users outside the APP Engaging users in the App Building User Profiles How well are your systems integrated?
- 5. 360 Degree User Profile User Profile Smart Watch Smart TV CRM IOT Mobile Tablets Personal Computer
- 6. Table 1 Analytics Flurry, alexa, amplitude **** A/B Testing Optimizely, monetate, Mixpanel **** Push and In-APP Messaging urban airship , localytics **** Surveys mixpanel, webengage **** Bug Fixing crashlytics **** Email appboy, intercom **** Chat and Support Helpshift, intercom **** HeatMap and Recordings crazzy egg, fullstory **** UI Personalisation Appcues, monetate, leanplum **** Attribution Mobile App tracking, apsalar **** Refferals SaaSquatch, Branch **** Custom Reporting Mixpanel **** Loyalty Upsight and SessionM **** 8000$ to 10,000$ Direct Cost *The numbers are obtained from website and other publicly available sources for an APP > 10,000 MAU
- 7. Connecting The DisconnectedAnalytics CRM/3rd Party Systems Marketing UserExperience Usage Event Tracking Funnel Management Segmentation Attribution In App Messaging Quizzes, Polls, Surveys Rewards & Loyalty Support (chat, tutorials, notes & FAQs) A/B Testing UI Personalisation Prediction Recommendations Feature Unlocking Push UPSHOT
- 8. Get Upshot and Leave the rest to us. Marketing Omnibus