This document provides an overview of social media and discusses key concepts. It defines social media as websites and applications that allow people to connect and interact, sharing digital content and building relationships. It notes that social media and social networking are often used interchangeably but are different, with social media optimization referring to them working in tandem. The document emphasizes transparency when sharing information on social media and giving without expecting anything in return. It concludes with a note that this was only a brief introduction to social media and more can be learned on the topic.

2. First...The Pre-­‐Game:
Prepara&on & Strategy

3. Pre-­‐Qualifica,ons
Preferred -­‐ But Not Absolute

4. Basic Typing &
Computer Skills
Iden@ty
Business Plan

5. Know Your Market

6. What do customers desire? -­‐ An Advocate.
What do partners/vendors desire? -­‐ Maximum Returns.
What do employees desire? -­‐ More to their pocket.

7. Know Thyself

8. Authen&c Brand Iden@ty
Um.... No.

9. BoOom Line

10. You Must Know 2 Things:
1 -­‐ Your Why.
2 -­‐ Your Target Demographic.

11. People do business with those they like.

12. Takeaways

13. Okay, but what is this “Social Media”?

14. Social Media refers to the type of website, applica@on or
communica@ons vehicle where people have the ability to connect
with one another. And the key misconcep@on out there is that
Social Media and Social Networking are synonymous. Big Mistake.
Social Media Networking is where Social Media, mul@-­‐media
consumers discuss and interact; share digital content and ideas;
and build rela@onships. Social Media and Social Networking
working in tandem is Social Media Op,miza,on (SMO).

15. The term “Social Media” has become a
misnomer. As a result, the industry has
opted to use “Social” to encompass all
it’s meaning and nuance.
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16. TRANSPARENCY. When you share informa@on
freely you don’t lose it (i.e. give up market
share), you and the customer now both have it.
It’s not a zero/sum game.
GIVE WITHOUT EXPECTING BACK!
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17. This was a very shallow dive into Social.
If you want to learn more...