SlideShare a Scribd company logo
Kleines 4-Tage
Instagram Experiment
Justyna Grund
Twitter & Instagram
@justynagrund
4.7.2017
@socialfood1000
@socialfood1001
@socialfood1002
Desktop
instagram.com/social…
Video: was sagen Teilnehmer?
https://www.youtube.com/watch?v=P7pqIqjUCag&feature=youtu.be
Ausgangslage: Drei gleiche Accounts
• Gleiche 4 Bilder wurden am Tag 0 gepostet
• Bild 5 wurde am Tag 4 gepostet
• Gleiche Texte & Hashtags
• Gleiches Profil
• 1 Tag wurde abgewartet, dann folgten
unterschiedliche Strategien
Account socialfood1000
0
10
20
30
40
50
60
70
80
90
100
Tag1 Tag2 Tag3 Tag4
1000
Fans
Bild1
Bild2
Bild3
Bild4
Bild5
socialfood1000: Business Account
0
10
20
30
40
50
60
70
80
90
100
Tag1 Tag2 Tag3 Tag4
1000
Fans
Bild1
Bild2
Bild3
Bild4
Bild5
15CHF Ads
B2 & B3: 5CHF Ads
Account socialfood1001
0
10
20
30
40
50
60
70
Tag1 Tag2 Tag3 Tag4
1001
Fans
B1
B2
B3
B4
B5
socialfood1001: privater Account
0
10
20
30
40
50
60
70
Tag1 Tag2 Tag3 Tag4
1001
Fans
B1
B2
B3
B4
B5
B2/B3/B4:
50 Likes auf
alle gekauft
50 «Deutsche Fans» gekauft
Account socialfood1002
0
5
10
15
20
25
Tag1 Tag2 Tag3 Tag4
1002
Fans
B1
B2
B3
B4
B5
Socialfood1002: privater Account,
organischer Wachstum, 30Min Investment
0
5
10
15
20
25
Tag1 Tag2 Tag3 Tag4
1002
Fans
B1
B2
B3
B4
B5
Die Auflösung
• Account 1: Adsschaltung auf die mittleren
3 Bilder – Business Account
• Account 2: Kauf von 50 Likes & 50 Fans –
private Account
• Account 3: Organischer Wachstum, 30
Minuten am Tag 2 investiert, ein paar Likes
am Tag 4 getätigt – private Account
Bild Nr. 5 – wo es am besten funktioniert hat
• Am letzen Tag wurde Bild 5 gepostet – das
wohl optisch ansprechendste Bild
• Am meisten Likes hat das Bild auf dem
organischen privaten Account erhalten
• Account mit gekauften Likes hat 11 «echte
Abonnenten» generiert und damit auch 11
Likes
FAZIT & Empfehlung:
• Organischer privater Account für
Privatpersonen
• Business Account wenn Budget vorhanden
12
15
11
6
Ads oder gekaufte Likes?
• Auf Instagram.com/Accountname
gehen
• Über das Bild fahren (nicht
klicken) und schauen, wie viele
Likes das Bild hat: Das sind
organische Likes
• Auf das Bild klicken: Man sieht
die Summe der organischen und
paid Likes
17
Vielen Dank
Justyna Grund
Twitter & Instagram
@justynagrund
Justyna.grund@gmail.com
Anhang

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