How to Create Dynamic Blog Posts

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Missy TincherMissy TincherMissy TincherMissy Tincher
Leverage Your BlogLeverage Your BlogLeverage Your BlogLeverage Your Blog
ContentContentContentContent SpecialistSpecialistSpecialistSpecialist

• Use keywords and search to see what is being written
Related to Niche/Expertise
• Use keywords and search to see what is being written
about
• See what competitors are writing about

• What will help readers?• What will help readers?
Answers to Questions
• What will help readers?
• What will solve their problems?
• What will help readers?
• What will solve their problems?

• Interesting• Interesting
Attractive & Appealing
• Interesting
• Attention-Getting
• Causes curiosity (readers want more)
• Short and to the point!
• Interesting
• Attention-Getting
• Causes curiosity (readers want more)
• Short and to the point!

Include Keyword
• Try to use the main keyword you are focusing on
• Try to use the main keyword you are focusing on
• Use only 1 keyword – do not over-optimize

• Use words built around audiences’ emotions• Use words built around audiences’ emotions
PowerWords
• Words that “grab” their attention• Words that “grab” their attention

• Include “how many” issues, ideas, tips, etc. are in article• Include “how many” issues, ideas, tips, etc. are in article
Specific Amounts & Names
• Include “how many” issues, ideas, tips, etc. are in article
• Example:“3 Simple Steps to Get Website Traffic”
• If applicable, include proper name of person or location
• Include “how many” issues, ideas, tips, etc. are in article
• Example:“3 Simple Steps to Get Website Traffic”
• If applicable, include proper name of person or location

IntroductionIntroduction
Write Content Like a School Essay:
IntroductionIntroduction
BodyBody
ConclusionConclusion • (Call To Action)• (Call To Action)

Make sure 1st paragraph “leads” readers
to want to read more
Paragraph (and sentences) need to flow
Last ParagraphLast ParagraphLast ParagraphLast Paragraph
Paragraph (and sentences) need to flow
throughout
Write compelling content

• If less, may not be informative enough• If less, may not be informative enough
At Least 500Words
• If less, may not be informative enough
• Meets requirements for article marketing
• If less, may not be informative enough
• Meets requirements for article marketing

• Readers’ attention spans are sometimes short• Readers’ attention spans are sometimes short
No Longer Than 1,200Words
• Readers’ attention spans are sometimes short
• Readers get bored if longer
• Readers’ attention spans are sometimes short
• Readers get bored if longer

• Attractive to readers• Attractive to readers
Subheadings and Lists
Sample from one of my blog posts:
• Attractive to readers
• Tip: Make sure bulletin points on lists are uniform
throughout
• Tip: Make sure bulletin points on lists are uniform
throughout

• Keywords for optimizing• Keywords for optimizing
Bolding and Italics
• Keywords for optimizing
• Tip: Do not over-optimize – can look “spammy”
• Keywords for optimizing
• Tip: Do not over-optimize – can look “spammy”

• Related to topic• Related to topic
Insert Image
:
• Readers like visual effects
• Only use 1 image per blog post (unless VERY long text)
• Readers like visual effects
• Only use 1 image per blog post (unless VERY long text)

• Insert at beginning of first paragraph (wrapped around• Insert at beginning of first paragraph (wrapped around
Placement
:
• Insert at beginning of first paragraph (wrapped around
text, left or right justified)
• Can add other images throughout if appropriate
• Insert at beginning of first paragraph (wrapped around
text, left or right justified)
• Can add other images throughout if appropriate

•Explain how you can help readers
•Direct readers to your product or landing page
Example: Check out Missy's LeverageYour
Content packages here and see how her team
can help drive more traffic to your website!

• Simple
• Friendly tone
• Simple
• Friendly tone
Professional,Yet Conversational
Remember, customers only buy once the
“Know, Like & Trust” Factor has been
established!
• Friendly tone
• Unique
• Detailed (informative, but not too “stuffy”)
• Relate to readers (talking one-on-one)
• Give that human touch
• Friendly tone
• Unique
• Detailed (informative, but not too “stuffy”)
• Relate to readers (talking one-on-one)
• Give that human touch

Important Keys to Killer Blog Content
◦ Topic – Current and important to reader
◦ Title –“Catchy”◦ Title –“Catchy”
◦ Body – Keep the reader’s attention with formatting,
adding image and writing quality compelling content
◦ Voice – Informative, yet engaging
Don’t forget the CALL TO ACTION!
HAPPY BLOGGING!!!!HAPPY BLOGGING!!!!HAPPY BLOGGING!!!!HAPPY BLOGGING!!!!

Missy TincherMissy TincherMissy TincherMissy Tincher
Leverage Your BlogLeverage Your BlogLeverage Your BlogLeverage Your Blog
Content SpecialistContent SpecialistContent SpecialistContent Specialist

How to Create Dynamic Blog Posts

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