This visual summary displays the Twitter conversation surrounding PodCamp Toronto 2010. It shows which topics were most discussed, such as sponsors and RT, and who among the digital influencers talked about the event the most, with the image height corresponding to amount of discussion. Key findings are categorized around influencers, organizers, and the audience to highlight who drove the conversation and what the broader audience was discussing.

1. The conversation on Twitter
about PodCamp Toronto 2010
Insight Meter is a tool that provides visual This visual displays Twitter conversations leading up to
snapshots from data that was collected from digital PodCamp Toronto 2010. Top findings from the research
influencers. Information is divided to highlight are displayed in its categories and relevance is indicated
segments of your audience to show who is doing with height - the higher the image, the more it was
the talking and what everyone is talking about. talked about.
“Let's hear it
for our awesome
sponsors!” “RT
“@PodCampToronto”
°
@PodCampToronto…”
Most Discussed
°
@EdenSpodek
+
#pcto2010
+
#pcto2010
+
°Most Discussed
+ +
sponsors RT
+
spotlight
+ + + + +
@SpiderVideo @picard102 @conniecrosby blog sessions
+ + + +
@KimVallee days PodCampers PodCampers
+ +
@Baldean sponsors
+ + +
@audioconnell RT schedule
+
babysit/kids
Least Discussed Least Discussed
Influencers: Organizers: Audience:
Who’s talking the most? What are the key messages? What is everyone else talking about?
Toronto
podcamp