Manu Seth presented on insights into youth marketing. The youth want to be constantly connected and involved through integrated marketing approaches. They want to experience events and engage with their favorite brands in real-time across multiple platforms. Marketers need to catch the youth's attention immediately through innovative integrated campaigns that allow the youth to engage through live streaming, social media, and mobile connectivity from anywhere in the world. An effective approach combines both online and offline integrations.

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Manu Seth
Sr. Director Marketing, HTC – South Asia
'Marketing Revisited –
Insights into Youth Marketing’

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Its YOU
Your FRIENDS
Your BROTHERS & SISTERS

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The Challenge!

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YOLO – You only live once?

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YOLO – You only live once?
YOLO –
Youth only LOOK once!

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We need to catch your attention in the very first go!

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Understanding the
youth

11. The youth is
• Practical yet impatient
• Risk-taking but not reckless
• Following their passion

12. That’s why we need an integrated
marketing approach.

13. They don’t want to be late!
Even while I am sitting in New Delhi, I want to
know what’s happening right in the heart of
New York.
And that too… at that very instant.

14. LIVE
Tweeting
Screening
Streaming
Blogging
Interaction
News

15. All it takes is a smartphone with an internet
connection to make your audience happy,
globally!
New York
New Delhi
Melbourne
London

16. They’re on:
• The road
• The social networks
• The TV
• The newspapers

20. Integrated Marketing Platform
20

21. An event is the
moment of truth and
the
youth
wants
to
be
a
part
of
the
moment
of
truth.

22. When a band is playing
in Australia, its fans
across the globe can
see.
Integrated Marketing Platform!

23. For youngsters, even LIVE is not enough!
They can’t take a second’s delay in knowing
if their favourite club won or lost.
Or worst,
A spoiler from their friend sitting in the
stadium kills it all.

24. Integrators we must love!
SMS to get a free ticket. Call to make a reservation. Scan and visit the website
All these integrators can be very well displayed across all media
On-ground and Digital

25. Here’s
how
I
would
put
it
from
the
youth
perspec;ve,
“There’s no ATL, BTL.
Like God, the consumer is everywhere and
sees everything!”

26. The youth even want
to be there, where no
one can imagine.
Are you there?

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Thank you.
Manu Seth
manu_seth@htc.com