The document describes an ideal shopping experience at American Eagle that makes the customer feel confident, excited, special, relaxed, smart, and sure. It envisions a store that provides a personalized experience where the customer can easily find clothing that fits their body and style, freely browse without barriers, and have all the information needed to choose perfect items. The goal is for customers to leave feeling confident in their purchases and ability to trust their choices and the store.
Slovak Consular Services in Belfast, 7 and 8 April_2014konzulatNYC
The Slovak Embassy will carry out two consular days in Belfast on 7 and 8 April 2014. The consular services will be provided by appointment only by phone 02073136470.
Design & Innovation for (and with) MillennialsLextant
What drives Millennials? How understanding their values and emotional drivers will help you more effectively reach them. A presentation shared at the Global Food & Beverage Packaging Summit 2015.
IDSA Mideast Conference - Customer Led InnovationLextant
Customer Led Innovation Visteon Corp., a leading global supplier of automotive climate, interior, electronic and lighting solutions, is exploring and developing new ways to innovate and drive design. By focusing on defining consumer's desired experiences and translating these insights into actionable design inputs, Visteon is re-architecting their design and innovation process. Along with their design research partner Lextant, Visteon will share a case study to illustrate this new experiential way of thinking. Success is not based on what you make—it's based on how you make people feel.
Mind the Gap_Bridging the Gap Between Research and Design.
How can we ensure that research insights have the power to inform and inspire design? Communicating insights in ways that are meaningful, actionable, descriptive and aspirational demonstrate value and illustrate futures rich with customer understanding. Insight translation is the next step in design research providing alignment within companies and inspiration for designers.
Slovak Consular Services in Belfast, 7 and 8 April_2014konzulatNYC
The Slovak Embassy will carry out two consular days in Belfast on 7 and 8 April 2014. The consular services will be provided by appointment only by phone 02073136470.
Design & Innovation for (and with) MillennialsLextant
What drives Millennials? How understanding their values and emotional drivers will help you more effectively reach them. A presentation shared at the Global Food & Beverage Packaging Summit 2015.
IDSA Mideast Conference - Customer Led InnovationLextant
Customer Led Innovation Visteon Corp., a leading global supplier of automotive climate, interior, electronic and lighting solutions, is exploring and developing new ways to innovate and drive design. By focusing on defining consumer's desired experiences and translating these insights into actionable design inputs, Visteon is re-architecting their design and innovation process. Along with their design research partner Lextant, Visteon will share a case study to illustrate this new experiential way of thinking. Success is not based on what you make—it's based on how you make people feel.
Mind the Gap_Bridging the Gap Between Research and Design.
How can we ensure that research insights have the power to inform and inspire design? Communicating insights in ways that are meaningful, actionable, descriptive and aspirational demonstrate value and illustrate futures rich with customer understanding. Insight translation is the next step in design research providing alignment within companies and inspiration for designers.
2011 World Usability Day - Teresa Hodder - Chrysler Group LLC.Lextant
The Challenges in Developing a Usable Automotive Interface
Exploring the challenges of developing a usable automotive interface with a broad / diversified customer, complicated feature configurations, etc. Review the UConnect Touch implementation is an example of successfully addressing these challenges.
2011 World Usability Day - Bruno Ribeiro - Ohio State UniversityLextant
Applying usability analysis to evaluate curricula - The same usability analysis we apply to products can be applied to evaluate higher education curricula. We must still consider the end-users' needs
2011 World Usability Day - Darren Kall - Kall ConsultingLextant
Unbiased Customer Interviews: What insight can we trust?
Every person in your company that comes in contact with your customers and users is a potential valuable source of customer insight, or they could be misinforming your business and design decisions with biased information without knowing it. As user experience thinking becomes part of corporate culture, everyone is getting on the “talk with the customer” bandwagon and they need to be aware of the pitfalls, biases, and risks to information gathering. In this talk Darren covers some of the common biases that can impact customer interviews and touches on techniques to mitigate and avoid them. You don’t need to be a trained interviewer to reduce the biases in your customer contact. Benefits include simple techniques you can start using today to increase the value of the customer insights you bring back.
Our workshop titled “Inspiring Creativity” then built on this by providing attendees a first-hand opportunity to practice Lextant’s Prime, Dream, Create approach to participatory design.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
2. INSIGHT TRANSLATION PROVIDES
DESIGN CLARITY BY CLOSING THE
GAP BETWEEN RESEARCH AND
DESIGN EFFORTS, PROVIDING A
DIRECT TRANSITION FROM
MEANING TO FORM.
3. INSIGHT TRANSLATION
REQUIRES VISUAL SKILLS TO
EMBODY ABSTRACT IDEAS &
PRINCIPLES.
THE OBJECT IS NOT TO SOLVE
PROBLEMS, BUT TO
CREATE A FRAMEWORK TO FOCUS
CREATIVITY.
4. INSIGHT TRANSLATION
BUILDS ALIGNMENT BY
CREATING INSTITUTIONAL
KNOWLEDGE AND THEN USES
INSPIRATION TO ENCOURAGE
COMPANIES TO USE THAT
KNOWLEDGE TO CHANGE THEIR
BUSINESS
9. “I don’t want to buy a drink “… It is the job of the
just because it is cheap and company that makes the
practical. I want ingredients drink to think about
that are good for me and environmentally friendly
minimal packaging which is packaging, it shouldn’t be
good for the environment… my job. The company
good things come from nature. should consider the lifecycle
I read labels for organic of the drink- from
ingredients and prefer to buy conception to disposal.”
something that I can make at
home in a glass pitcher.”
Natural
Natural – Everett #104
- Sydney #101
Earth
Friendly
“Tupperware is simple and
completely reusable…If I was at
the store- and had to choose
between two beverages that
were very similar, I would
choose the one in a package
that I can reuse over and over
without worrying about
bacteria.“
- Shirley #102
10. Refreshing Rejuvenating
Earth Fun Energizing
Friendly
11. Refreshing Rejuvenating
Earth Fun Energizing
Friendly
Pattern/Theme There is a high
awareness of the
negative
environmental effects
of single use, plastic
packaging
Design Principle Consider: reusability,
refill-ability, and
recycling in
packaging and
messaging.
Design Metaphor • reusable glass
• metal cap
• natural ingredients
• nature graphic
13. Functional Clean It’s all about the destination; the achievement of the functional endpoint.
My ideal shampoo is like Freshly Laundered Jeans.
It’s basic, classic, pure, precise, practical, controlled and utilitarian.
My favorite shampoo has hair and scalp benefits together in the same bottle
and I use it every time I wash my hair. It is right there waiting for me when I step
into my bathroom. I am glad that my shampoo ritual is so quick and easy.
The authentic, functional package and its frosty, translucent
appearance entices me to pick it up; it feels nice in my hand and
descriptive
I know that I have plenty left. I can get the exact dosage predictably and
consistently each time and I know that not a drop will be wasted.
I can count on my shampoo because it looks and smells so fresh and clean.
[not prescriptive] The shampoo doesn’t drip from my hand and easily builds a concentrated,
yet bubbly lather that I know will effectively clean. I enjoy the
invigorating feeling as I massage it into my scalp, knowing that I will have a great
hair day with fresh, clean, manageable hair that never has any
dandruff flakes.
Package Style & Opacity Dispense Product Consistency & Lather Hair Feel
Ideal anti-dandruff shampoo by segments Head & Shoulders + Rocket Surgery + Lextant May 17 2005 2
15. My ideal shopping experience
I feel confident, excited, special, relaxed, smart, and sure.
Feeling excited, special, relaxed, smart and When I think about going shopping at I am unique. It should be easy to Getting the right t and expressing Shopping AE pays o ! I always know I love to share my American Eagle
sure are all part of me feeling confident. my ideal American Eagle store, I feel know which clothes will t my body my own style are the keys to my I found a good deal…looks great, experiences with my friends and
so excited because I know I will be and my style. I want personal experience. Barriers like locks, lines, high quality, long lasting, and family. I always tell my friends how
Confidence is my goal; it starts with wanting getting something new that is in-style, attention so that everything I pick and limits are removed and I'm free a ordable. I have exibility in my great it is to shop there! I know I can
to go shopping and ends with feeling good
unique, accepted by my friends, and out will make me feel good about to enjoy the environment and wardrobe and I get lots of wear everything I buy from American
about what I purchased. I want to be
that will last for a long time. myself- like I found a gold mine of friends. I have all the information I compliments. Eagle with con dence and pride
confident in my ability to trust my choices,
and ultimately, my store (see below). clothes made just for me. need to be sure I’m picking the because I get compliments all the
perfect item. time!
need/want browse choose buy complete
aspirational
[describes the ideal experience]
e store makes me
feel confident, welcomed, organized, happy, appreciated, and satisfied.
Feelings of being welcomed, organized,
happy, appreciated and satisfied about my My ideal AE is friendly, warm, and At my ideal American Eagle store AE allows me to make better My ideal AE knows and remembers My ideal American Eagle cares about
shopping experience all contribute to
inviting. Right from the start I am nding something is so easy… decisions with the help of my family we have a relationship. Every point me and my satisfaction. If for some
feeling good about myself (see above).
genuinely welcomed by the people, everything is right where I would and friends. I know everything I during checkout is easy – attentive reason I have to return something,
My ideal store will help me to achieve my atmosphere, and the “vibe”. Shopping look for it and putting together an choose will t and look great. service, my information is available, they make the process easy and
ultimate goal of feeling confident. is fun! out t is a snap! Shopping with friends and family is and they always say thanks. painless. Now I don't have to dread
. like having a fashion party together! Discounts, special events, and making returns!
compliments make me feel like they
genuinely appreciate me.
6
17. What is and is not
rugged to me?
SHOCK PROOF
WATER PROOF
SOLID
COMPACT
GRIPPY
STYLISH
18. What do the key rugged themes look
and feel like?
19.
20.
21. Shock Resistant / Proof
Dropping a phone is one of the most common causes of phone damage
among the participants.
Coated Made of metal Recessed
Surface coated with rubber Strong and solid metal would not dent
protects the metal or plastic
body from impact
from impact screen
Recessed screen is more
protected from shock
Industrial
Hi-tech Industrial
Hi-tech
Athletic
Rounded
Made Sharp corners are easily
damaged from impact
Feminine Industrial of rubber
Shock absorbent rubber
Athletic Athletic Feminine Feminine Athletic