1) The document discusses online transaction sentiment during Ramadan and Covid-19 in Indonesia. It provides data on how people typically spend their THR (holiday bonus), which is mostly on daily needs, savings, and paying off debts. 2) It also shows data on how much of THR is spent online, with most people spending 31-50% online. The top product categories purchased online by men and women are also listed. 3) The author notes that after Ramadan, most people's finances are stable with savings remaining, though some have to borrow money or have no savings left. He also discusses shifts in customer needs and mindsets during the pandemic.

1. Sentimen Transaksi Online
Di Tengah Ramadhan & Covid-19
Oleh : Ilham Taufiq

2. • Co-Founder Evermos
• Komisaris Katalist.id
• Digital Advisor Startup , UKM & Corporate
Ilham Taufiq

14. PENGGUNAAN THR
www.katalist.id
1.7%
13.9%
21.3%
24.5%
37.5%
48.1%
67.2%
91.2%Belanja untuk kebutuhan lebaran
Belanja untuk kebutuhan sehari-hari
Menabung
untuk mudik
Bayar cicilan
Bayar hutang
Beli produk investasi
Lainnya

15. PENGGUNAAN THR
UNTUK BELANJA ONLINE
www.katalist.id
11%- 30%
Secara Umum THR Untuk tabungan THR Untuk Produk Investasi
91%- 100% 3.2% 91% -100% 3.7%
71%- 90% 5.6% 71% -90% 7.4%
51%- 70% 11.2% 51% -70% 12.6%
31%- 50% 29.7% 31% -50% 31.1%
10%- 30% 42.5% 10% -30% 34.1%
<10% 4.5% < 10% 8.1%
0% 3.0%
0% 2.2%
91%- 100% 3.5%
71%- 90% 8.7%
51%- 70% 11.7%
31% -50% 30.7%
10%-30% 39.1%
<10% 3.9%
0% 2.2%

16. PRIA WANITA
FASHION (74.7%)
BUSANA MUSLIM (56.8%)
AKSESORIS (34.9%)
ELEKTRONIK/GADGET(28.1%)
PRODUK KULINER (25.1%)
FASHION (74.3%)
BUSANA MUSLIM(52.8%)
PRODUK KECANTIKAN(44.9%)
PRODUK KULINER(32.2%)
AKSESORIS (25.9%)
SMARTPHONE (23.4%)
TIKET KERETA/PESAWAT (17.6%)
PERALATAN RUMAH(15.8%)
PRODUK KECANTIKAN (12.7%)
KEBUTUHAN ANAK (7.1%)
FURNITUR (4.6%)
PERALATAN RUMAH (18.7%)
TIKET KERETA/PESAWAT (15.1%)
KEBUTUHAN ANAK (14.1%)
ELEKTRONIK/GADGET (12.5%)
SMARTPHONE(10.4%)
FURNITUR (4.3%)
BELANJA ONLINE SELAMA RAMADHAN
Ilham Taufiq

17. KEADAAN KEUANGAN
SETELAH LEBARAN
www.katalist.id
9.5%
17.6%
35.2%
65.2%
Harus meminjam uang
Tabungan tidak bersisa
Sisa THR akandisimpan
Tabungan masih cukup

18. Covid-19 customerneeds & mindsets
Survival Anxiety Autonomy Tech as saviour Cabin fever
Direct to my
door
Virtual
adventures
Treating the
planet better
Sustainability Isolation Loneliness Small mercies
Time well
spent
Slow living
Communities Giving back Family time Local Digital activism Burn out Boredom
Personal
growth
Home office Home balance Finances Mental health Fitness
Home
improvement
Ilham Taufiq

19. Ilham Taufiq

20. MATRIX KONDISI RAMADHAN
Pilihan Menyerang
Survival Hati-hati
Daya Beli TinggiDaya Beli Rendah
Wabah Covid-19 Terkontrol
Wabah Covid-19 Tidak Terkontrol Ilham Taufiq

21. Jika ada yang mau dikolaborasikan
Telegram : @ilhamtaufiqm
https://telegram.me/ilhamtaufiqm
Whatsapp : 085624290427
Sumberdata prilaku market di bulan Ramadhan : neurosensum.com
Tonton penjelasan slide ini di : https://www.youtube.com/watch?v=785KNlmlIhY