The document describes layout elements used in two local newspapers, the North Somerset Times and the Wandsworth Guardian. Both papers use color schemes and fonts to draw attention to important information and headlines to help readers easily navigate content. Key elements include mastheads, subtitles, images, advertisements, banners, and varied fonts sizes and colors to distinguish different types of content.

1. INSIDE PAGES -
LAYOUT

2. NORTH SOMERSET TIMES
TURQUOISE AND BLACK – COLOUR
SCHEME – CORRELATES TO COLOURS
USED FOR THE MASTHEAD
IMPORTANT INFORMATION IN
BOLD
SUBTITLES USED FOR READERS TO
EASILY FIND THE TOPICS THEY'RE
INTERESTED IN
TITLE OF STORY IN LARGER FONT, SO THE
READER HAS KNOWLEDGE ON WHAT THE
STORY CONSISTS OF IMMEDIATELY
URL LINK TO THEIR WEBSITE – RESULT OF
TECHNOLOGICAL CONVERGENCE
DATE OF PUBLICATION
CAPTION ON WHAT THE IMAGE
IS OF
LARGE IMAGE USED TO PROMOTE
LOCAL PLAY
½ OF THE SECOND PAGE IS
AN ADVERTISEMENT FOR A
LOCAL BUSINESS
IMAGE USED TO HELP TO
PROMOTE THE BUSINESS
COLOURS USED FIT WITH THE REST OF
THE NEWSPAPER COLOUR SCHEME
WHITE FONT CONTRASTS WITH THE LIGHT
BLUE BACKGROUND WHICH MAKES IT
STAND OUT
ADVERTISEMENT BANNER TO GIVE
IMPORTANT INFORMATION FOR THEIR
BUSINESS.
SUBHEADINGS IN UPPERCASE,
ORANGE FONT – SO THE READER
CAN EASILY FIND THE SPECIFIC
IMPORTANT INFORMATION

3. WANDSWORTH GUARDIAN
NAVY BLUE AND BLACK – COLOUR
SCHEME
MAIN HEADLINE IN BOLD TO STAND OUT
SUBTITLES – BOLD AND UPPERCASE
BYLINE
DATE OF PUBLICATION
TEXT HEAVILY FEATURED
NON-MAIN HEADLINES
IN LARGER AND
DIFFERENT FONT
BANNER USED TO GIVE
ADDITIONAL INFORMATION
UPPERCASE BLUE FONT CONTRASTING
THE WHITE BACKGROUND TO STAND OUT
MINI-SUBHEADINGS IN UPPERCASE,
BLACK FONT – SO THE READER CAN
EASILY FIND THE SPECIFIC
IMPORTANT INFORMATION
LARGE MAIN
IMAGE
UNDERNEATH
MAIN HEADLINE
DIFFERENT SHADES OF BLUE TO
DIFFERENTIATE INFORMATION