AgileCamp 2014 Track 5: The Power of Play, Matt Brown, Chief Gaming Officer of Conteneo

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Matt Brown, Chief Gaming Officer | Conteneo
September 2013
Gameplay to Amplify
Strategic Creativity
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Strategically Creative (& Creatively Strategic)
Power ofPlay
Game and Gamification
Creative Strategy at Work

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Strategic
Innovation
Culture
User
Centered
Brand
Innovative
Design
Thinking
Creative
Organic
Growth
Strategically
Creative

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GrowUnderstand LaunchInnovate Design Make
It’s All Strategic Creativity

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Opposite of play is depression, notwork.
~ Stuart Brown

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Play
Checklist
 Play is…
• Action oriented
• An end in itself
• Self-motivating
• Spontaneous
• Fully engaged – In the Flow
• Creative
• Satisfying
• Imaginative
• Usually social
• Active (mentally or physically)
• Player-controlled
• Change oriented
• Biologically essential
• Withholding judgment
• Positive approach to failure
x Play is not…
• Process oriented
• A means to an end
• Obligatory
• Predictable
• Distracted
• Prescriptive
• Boring
• Routine
• Lonely
• Passive
• Authority-controlled
• Rigid
• Leisure construct
• Critical
• Negative approach to failure

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How We Learn
Experience
Play
Instruction

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Information
Skills
Capabilities
What We Learn

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Capabilities
Explore = What is this? How does it work, sound, feel, move?
Discover = What are characteristics of objects, actions, events?
Classify = How does this fit with what I already know?
Remember = Who, what, where, when, how, why?
Predict = What are possible consequences of actions or events?
Plan = What actions are needed and in what sequence?
Organize = What sequence and structure of actions are needed?
Persist = What happens when I do it and can I persist toward goal?
Experiment =What additional ideas or criteria should I try?
Demonstrating =Can I explain or show what I learned?
Imagine = What new ideas can I think of?
Create = What innovative means can I use to express my new ideas?

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Play provides Practice and Production . . . so
use it or lose it.

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Sensory Play
Seeking and having experiences primarily for sensory enjoyment.

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Construction Play
Assembling pieces to create patterns, structures, symbolic representations.

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Art Play
Using materials like paint, pencils and clay to express ideas, feelings and narratives.

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Gross Motor Play
Active playing involving large body movements that build A.B.C.’S of fitness.

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Manipulative Play
Producing fine motor actions alone or in combination with gross motor.

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Music Play
Exploring, learning and expressing oneself through music, song and dance.

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Book Play
Exploring books and reading to writing expositions and narratives.

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Pretend Play
Role-playing and directing both real & fantasy scenarios with range of materials.

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Game Play
All games from chance to strategy to sports; set or spontaneous rules.

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Games = Achieving Results Because It’s Fun
Gamification= Making Boring Stuff More Fun

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Natural & Intrinsically Motivated : Playful
Contrived & Extrinsically Motivated : Instructive

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Rules, Goals, Context, Possibility of Win/Lose, Gamification Elements
Leaderboards, Rewards, Levels

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Explore + Discover = Curiosity Strategically Creative Step 1: Learn
Clearly articulate significant unmet need.

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Imagine + Create = Creativity
Strategically Creative Step 2: Solve
Conceive highly desired,
beneficially differentiated solution.

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Try + Experiment =Persistence Strategically Creative Step 3: Execute
Realize high impact solution for users

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People
Tools
&
Techniques
Processes
Or … Components of an Innovation Culture

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Make a mess!
Play and Strategic Innovation © Copyright 2012 | Speck Design, Inc.

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Try to say
yes!

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Live the culture!

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A Common Thread: Collaboration
• Consensus - No decision until collective agreement.
• Cooperation - Being agreeable and willing to assist each other.
• Command and Control - The decider rules. Most extrinsic.
• Collegiality - Being friendly and supportive.
• Collaboration - Leader and team drive to consensus within constraints. If consensus
not reached, leader decides and team aligns around decision.
Collaboration Amplification =
Social Gameplay Rather Than Meetings

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Stay Curious . . . Try something new
without expectation.