Innovations in
Business Intelligence

Adam Binnie
GM & GVP Business Intelligence
SAP Driving Innovation: Processes




                       “Data In”



                                     Business
                                     Process




©2011 SAP AG. All rights reserved.              2
SAP Driving Innovation: Information




                       “Data In”                            “Info Out”



                                     Business   Business
                                     Process    Analytics




©2011 SAP AG. All rights reserved.                                       3
“It’s all about the data this year and _______ has that. When a competition
                                        Obama
is as close as this one promises to be, any small advantage could absolutely
make the difference,” says Andrew Rasiej, a technology strategist. “More
and more accurate data means more insight, more money, more message
distribution, and more ______.”                 votes
Analytics is about people

                           I need the latest
                                                                                                         I need to collaborate
                           business
                                                                                                         with my partners
                           information on my
                                                                                                         and suppliers.
                           mobile device




                                                                         I need to be more
      Executives                                                         responsive to         Channel
                                                                         future business
                                                                         trends.



                                                            Operations
                                                                                                       I need to put
                                     I need to know the                                                together a quick
                                     impact of the latest                                              data view for my
                                     campaign on our                                                   management team.
                                     brand via social
                                     media?


                Marketing                                                                    Analyst


©2011 SAP AG. All rights reserved.                                                                                               5
Analytics is about people

                           I need the latest
                                                                                                       I need to collaborate
                           business
                                                                                                       with my partners
                           information on my                                    Employees       needingand suppliers.
                                                                                                         ANALYTICS
                           mobile device




                                                                         I need to be more
      Executives
                                                                                     2014
                                                                         responsive to
                                                                         future business
                                                                         trends.
                                                                                               Channel
                                                                                                             50%
                                                            Operations               2020                    75%
                                                                                                       I need to put
                                     I need to know the                                                together a quick
                                     impact of the latest                                              data view for my
                                     campaign on our                                                   management team.
                                     brand via social
                                     media?


                Marketing                                                                    Analyst              Gartner Inc.



©2011 SAP AG. All rights reserved.                                                                                               6
SAP Driving Innovation: Mobility



                                                Mobility

                       “Data In”                                       “Info Out”



                                     Business              Business
                                     Process               Analytics




©2011 SAP AG. All rights reserved.                                                  7
Mobility


                                     Did somebody say “ubiquity”?!




©2011 SAP AG. All rights reserved.                                   8
Charité University Hospital




©2011 SAP AG. All rights reserved.   9
SAP Driving Innovation: BIG DATA



                                                           Mobility

                       “Data In”                                                          “Info Out”



                                     Business                                 Business
                                     Process                                  Analytics



                                            Sybase ASE
                                               DB2                  BW             Data Mart
                                                                                                       OLAP
                                              Oracle
                                                                SAP HANA
                                                                  Teradata         Data Mart
                   Unstructured       Operational Data Stores    Warehouses       Data Marts      Analytical Stores
                      Data



©2011 SAP AG. All rights reserved.                                                                                11
75%                                                                                       BIG USER
                                                                                          PROLIFERATION
Employees




X2 /                               Sybase
                                    ASE

                                     DB2                  BW
                                                     SAP HANA
                                                                     Data Mart
                                                                                        OL
                                                                                        AP
                                                                                                     BIG DATA
                                                                                                     EXPLOSION
                                    Oracle             Teradata      Data Mart




18 Months
            Unstructured   Operational Data Stores     Warehouses   Data Marts   Analytical Stores
               Data
75%                                                                                          BIG USER
                                                                                             PROLIFERATION
Employees

               INFORM


INTELLIGENT
DATA                                                                      ALIGN

              ADAPT




X2 /                                  Sybase
                                       ASE

                                        DB2                  BW
                                                        SAP HANA
                                                                        Data Mart
                                                                                           OL
                                                                                           AP
                                                                                                        BIG DATA
                                                                                                        EXPLOSION
                                       Oracle             Teradata      Data Mart




18 Months
               Unstructured   Operational Data Stores     Warehouses   Data Marts   Analytical Stores
                  Data
Big Data → Intelligent Data → Everyone

•       Analytics NA Missions Statement

•       4 Market Trends

•       How they Drive Revenue

•       GTM by Industry

•       Executing in NA

•       Building for the Future




    ©2011 SAP AG. All rights reserved.    14
Analytics Provide Proven Return on Investment


                                                                   “Organizations earn an
                                                                   average of $10.66 for
                                                                   every dollar spent on
                                                                   deployments of
                    >1000%                                         analytics.”

                                                                   “With such high returns,
                                                                   management teams should
                                                                   consider these technologies to be
                                                                   one of the most attractive
                                                                   investment opportunities available
                                                                   to the CFO”


Source: Nucleus Research, “Analytics pays back $10.66 for every dollar spent”, December 2011




©2011 SAP AG. All rights reserved.                                                                  15
75%                                                                                          BIG USER
                                                                                             PROLIFERATION
Employees

               INFORM


INTELLIGENT
                                                                                                        $10.66
DATA                                                                      ALIGN                         Return
              ADAPT




X2 /                                  Sybase
                                       ASE

                                        DB2                  BW
                                                        SAP HANA
                                                                        Data Mart
                                                                                           OL
                                                                                           AP
                                                                                                        BIG DATA
                                                                                                        EXPLOSION
                                       Oracle             Teradata      Data Mart




18 Months
               Unstructured   Operational Data Stores     Warehouses   Data Marts   Analytical Stores
                  Data
SAP BusinessObjects Business Intelligence
Strategic Focus




BI Core                              Creative          Mobile               Extreme        Social

 Core for                           For IT and        First experience    Big data     Capture the
  innovation                          Department         for BI              Real-time     decision
 Complete BI                        Fast time-to-     Content to point    Predictive   Opinion and
  Suite                               value              of impact                          Facts
 Continued                          Connected to      Expand to                         Leverage the
  Leadership                          the Enterprise     untapped users                     network



                                                  Innovation without Disruption




©2011 SAP AG. All rights reserved.                                                                         18
SAP BusinessObjects Business Intelligence
Strategic Focus




BI Core                              Creative BI       Mobile BI           Extreme Analytics   Social

 Core for                           For IT and       First experience    Big data          Capture the
  innovation                          Department        for BI              Real-time          decision
 Complete BI                        Fast time-to-    Content to point    Predictive        Opinion and
  Suite                               value             of impact                               Facts
 Continued                          Connected to     Expand to                              Leverage the
  Leadership                          the Enterprise    untapped users                          network




©2011 SAP AG. All rights reserved.                                                                             19
Business Intelligence 4.0




                                                     Analysis
                                     Dashboards                    Predictive

                          Reports
                                                                                 Explorer




                                                     Analysts                          Administrators
          nd-Users                         Common     query design experience     New   abstraction layer for multi-
                                            across all data sources                 dimensional data sources

odern styling and unified look and         New BI Workspace for combining         New information design tool for
feel                                        all information and analytics           native multi-source support over all
                                                                                    sources

efined interactivity with shared
charting, alerting, and search
options
BI 4.0 Feature Pack 3 Is Here
                                        SUB
                                       POINT



                                                   SAP
                                               APPLICATION                       MOBILE
                                               INTEGRATION




                                                              BI 4.0
                                                             Feature
                                                             Pack 3                       BIG DATA
                Methods
                  and
               Templates
                                     Ad-hoc
                                     Teams
                                                SOCIAL

        Structure
            to
        Teamwork




                                                                       RICHER
                                                                       INSIGHT




©2011 SAP AG. All rights reserved.                                                                   21
SAP BusinessObjects Business Intelligence
Strategic Focus




BI Core                              Creative BI       Mobile BI           Extreme Analytics   Social

 Core for                           For IT and       First experience    Big data          Capture the
  innovation                          Department        for BI              Real-time          decision
 Complete BI                        Fast time-to-    Content to point    Predictive        Opinion and
  Suite                               value             of impact                               Facts
 Continued                          Connected to     Expand to                              Leverage the
  Leadership                          the Enterprise    untapped users                          network




©2011 SAP AG. All rights reserved.                                                                             22
The Explorer Story Continues


                 PoleStar is born                                 On the iPad
                 Simplicity and speed of                          “On-the-fly" and
                 search with the power and                        regardless of where
                 trust of BI                                      you are




                                                                                        May
              2007                    2009                      2010
                                                                                        2012




                                             Explorer Accelerated                         SAP
                                             Massive amounts of data at                   Visual
                                             the speed of thought…                        Intelligence


©2011 SAP AG. All rights reserved.                                                                       23
Vision for SAP Visual Intelligence and Explorer: Desktop,
Mobile, Cloud


Explore and                          Explorer                  Explorer
  Share                                                         Mobile




Manipulate                                         Visual
    and                                         Intelligence
 Visualize



                  HANA                                         BW         UNX
                                       SQL




©2011 SAP AG. All rights reserved.                                              24
SAP BusinessObjects Business Intelligence
Strategic Focus




BI Core                              Creative BI       Mobile BI           Extreme Analytics   Social

 Core for                           For IT and       First experience    Big data          Capture the
  innovation                          Department        for BI              Real-time          decision
 Complete BI                        Fast time-to-    Content to point    Predictive        Opinion and
  Suite                               value             of impact                               Facts
 Continued                          Connected to     Expand to                              Leverage the
  Leadership                          the Enterprise    untapped users                          network




©2011 SAP AG. All rights reserved.                                                                             26
The Opportunity with Mobile Analytics
Answers on The Go



                                     Instant Answers for More   Strategic uses cases to drive
           Mobilize Information
                                              People                     productivity




©2011 SAP AG. All rights reserved.                                                              27
SAP BusinessObjects Business Intelligence
Strategic Focus




BI Core                              Creative BI       Mobile BI           Extreme Analytics   Social

 Core for                           For IT and       First experience    Big data          Capture the
  innovation                          Department        for BI              Real-time          decision
 Complete BI                        Fast time-to-    Content to point    Predictive        Opinion and
  Suite                               value             of impact                               Facts
 Continued                          Connected to     Expand to                              Leverage the
  Leadership                          the Enterprise    untapped users                          network




©2011 SAP AG. All rights reserved.                                                                             28
SAP Predictive Analytics
- Investments across the portfolio



                                     Industry / LOB Applications
    HPA Customer Analytics, HPA Instant Compliance, Unified Demand Forecast for             BI clients
         Retail, Smart Meter Analytics, Operational Risk Management, Energy &
   Environmental Resource Management, Life Sciences, Manufacturing, Project Bingo,
                                    Project AHEAD…

                                         SAP BusinessObjects Predictive Analysis


        HANA - Predictive                         HANA & IQ –           Visual           „BI‟        SAF /
         Analysis Library                         R Integration        Numerics      algorithms    Khimetrics
                                                                         IMSL




                           HANA, IQ, BW, Universes, RDBMS, XLS…


©2011 SAP AG. All rights reserved.                                                                              30
SAP BusinessObjects Business Intelligence
Strategic Focus




BI Core                              Creative BI       Mobile BI           Extreme Analytics   Social

 Core for                           For IT and       First experience    Big data          Capture the
  innovation                          Department        for BI              Real-time          decision
 Complete BI                        Fast time-to-    Content to point    Predictive        Opinion and
  Suite                               value             of impact                               Facts
 Continued                          Connected to     Expand to                              Leverage the
  Leadership                          the Enterprise    untapped users                          network




©2011 SAP AG. All rights reserved.                                                                             32
The Opportunity with Social Analytics
Engaging People




            Opinions and Facts       Leverage the Network   Capture the Decision




©2011 SAP AG. All rights reserved.                                                 33
75%                                                                                          BIG USER
                                                                                             PROLIFERATION
Employees

               INFORM


INTELLIGENT
                                                                                                        $10.66
DATA                                                                      ALIGN                         Return
              ADAPT




X2 /                                  Sybase
                                       ASE

                                        DB2                  BW
                                                        SAP HANA
                                                                        Data Mart
                                                                                           OL
                                                                                           AP
                                                                                                        BIG DATA
                                                                                                        EXPLOSION
                                       Oracle             Teradata      Data Mart




18 Months
               Unstructured   Operational Data Stores     Warehouses   Data Marts   Analytical Stores
                  Data

Innovations in Business Intelligence

  • 1.
    Innovations in Business Intelligence AdamBinnie GM & GVP Business Intelligence
  • 2.
    SAP Driving Innovation:Processes “Data In” Business Process ©2011 SAP AG. All rights reserved. 2
  • 3.
    SAP Driving Innovation:Information “Data In” “Info Out” Business Business Process Analytics ©2011 SAP AG. All rights reserved. 3
  • 4.
    “It’s all aboutthe data this year and _______ has that. When a competition Obama is as close as this one promises to be, any small advantage could absolutely make the difference,” says Andrew Rasiej, a technology strategist. “More and more accurate data means more insight, more money, more message distribution, and more ______.” votes
  • 5.
    Analytics is aboutpeople I need the latest I need to collaborate business with my partners information on my and suppliers. mobile device I need to be more Executives responsive to Channel future business trends. Operations I need to put I need to know the together a quick impact of the latest data view for my campaign on our management team. brand via social media? Marketing Analyst ©2011 SAP AG. All rights reserved. 5
  • 6.
    Analytics is aboutpeople I need the latest I need to collaborate business with my partners information on my Employees needingand suppliers. ANALYTICS mobile device I need to be more Executives 2014 responsive to future business trends. Channel 50% Operations 2020 75% I need to put I need to know the together a quick impact of the latest data view for my campaign on our management team. brand via social media? Marketing Analyst Gartner Inc. ©2011 SAP AG. All rights reserved. 6
  • 7.
    SAP Driving Innovation:Mobility Mobility “Data In” “Info Out” Business Business Process Analytics ©2011 SAP AG. All rights reserved. 7
  • 8.
    Mobility Did somebody say “ubiquity”?! ©2011 SAP AG. All rights reserved. 8
  • 9.
    Charité University Hospital ©2011SAP AG. All rights reserved. 9
  • 10.
    SAP Driving Innovation:BIG DATA Mobility “Data In” “Info Out” Business Business Process Analytics Sybase ASE DB2 BW Data Mart OLAP Oracle SAP HANA Teradata Data Mart Unstructured Operational Data Stores Warehouses Data Marts Analytical Stores Data ©2011 SAP AG. All rights reserved. 11
  • 11.
    75% BIG USER PROLIFERATION Employees X2 / Sybase ASE DB2 BW SAP HANA Data Mart OL AP BIG DATA EXPLOSION Oracle Teradata Data Mart 18 Months Unstructured Operational Data Stores Warehouses Data Marts Analytical Stores Data
  • 12.
    75% BIG USER PROLIFERATION Employees INFORM INTELLIGENT DATA ALIGN ADAPT X2 / Sybase ASE DB2 BW SAP HANA Data Mart OL AP BIG DATA EXPLOSION Oracle Teradata Data Mart 18 Months Unstructured Operational Data Stores Warehouses Data Marts Analytical Stores Data
  • 13.
    Big Data →Intelligent Data → Everyone • Analytics NA Missions Statement • 4 Market Trends • How they Drive Revenue • GTM by Industry • Executing in NA • Building for the Future ©2011 SAP AG. All rights reserved. 14
  • 14.
    Analytics Provide ProvenReturn on Investment “Organizations earn an average of $10.66 for every dollar spent on deployments of >1000% analytics.” “With such high returns, management teams should consider these technologies to be one of the most attractive investment opportunities available to the CFO” Source: Nucleus Research, “Analytics pays back $10.66 for every dollar spent”, December 2011 ©2011 SAP AG. All rights reserved. 15
  • 15.
    75% BIG USER PROLIFERATION Employees INFORM INTELLIGENT $10.66 DATA ALIGN Return ADAPT X2 / Sybase ASE DB2 BW SAP HANA Data Mart OL AP BIG DATA EXPLOSION Oracle Teradata Data Mart 18 Months Unstructured Operational Data Stores Warehouses Data Marts Analytical Stores Data
  • 16.
    SAP BusinessObjects BusinessIntelligence Strategic Focus BI Core Creative Mobile Extreme Social Core for For IT and First experience Big data Capture the innovation Department for BI Real-time decision Complete BI Fast time-to- Content to point Predictive Opinion and Suite value of impact Facts Continued Connected to Expand to Leverage the Leadership the Enterprise untapped users network Innovation without Disruption ©2011 SAP AG. All rights reserved. 18
  • 17.
    SAP BusinessObjects BusinessIntelligence Strategic Focus BI Core Creative BI Mobile BI Extreme Analytics Social Core for For IT and First experience Big data Capture the innovation Department for BI Real-time decision Complete BI Fast time-to- Content to point Predictive Opinion and Suite value of impact Facts Continued Connected to Expand to Leverage the Leadership the Enterprise untapped users network ©2011 SAP AG. All rights reserved. 19
  • 18.
    Business Intelligence 4.0 Analysis Dashboards Predictive Reports Explorer Analysts Administrators nd-Users Common query design experience New abstraction layer for multi- across all data sources dimensional data sources  odern styling and unified look and New BI Workspace for combining New information design tool for feel all information and analytics native multi-source support over all sources  efined interactivity with shared charting, alerting, and search options
  • 19.
    BI 4.0 FeaturePack 3 Is Here SUB POINT SAP APPLICATION MOBILE INTEGRATION BI 4.0 Feature Pack 3 BIG DATA Methods and Templates Ad-hoc Teams SOCIAL Structure to Teamwork RICHER INSIGHT ©2011 SAP AG. All rights reserved. 21
  • 20.
    SAP BusinessObjects BusinessIntelligence Strategic Focus BI Core Creative BI Mobile BI Extreme Analytics Social Core for For IT and First experience Big data Capture the innovation Department for BI Real-time decision Complete BI Fast time-to- Content to point Predictive Opinion and Suite value of impact Facts Continued Connected to Expand to Leverage the Leadership the Enterprise untapped users network ©2011 SAP AG. All rights reserved. 22
  • 21.
    The Explorer StoryContinues PoleStar is born On the iPad Simplicity and speed of “On-the-fly" and search with the power and regardless of where trust of BI you are May 2007 2009 2010 2012 Explorer Accelerated SAP Massive amounts of data at Visual the speed of thought… Intelligence ©2011 SAP AG. All rights reserved. 23
  • 22.
    Vision for SAPVisual Intelligence and Explorer: Desktop, Mobile, Cloud Explore and Explorer Explorer Share Mobile Manipulate Visual and Intelligence Visualize HANA BW UNX SQL ©2011 SAP AG. All rights reserved. 24
  • 23.
    SAP BusinessObjects BusinessIntelligence Strategic Focus BI Core Creative BI Mobile BI Extreme Analytics Social Core for For IT and First experience Big data Capture the innovation Department for BI Real-time decision Complete BI Fast time-to- Content to point Predictive Opinion and Suite value of impact Facts Continued Connected to Expand to Leverage the Leadership the Enterprise untapped users network ©2011 SAP AG. All rights reserved. 26
  • 24.
    The Opportunity withMobile Analytics Answers on The Go Instant Answers for More Strategic uses cases to drive Mobilize Information People productivity ©2011 SAP AG. All rights reserved. 27
  • 25.
    SAP BusinessObjects BusinessIntelligence Strategic Focus BI Core Creative BI Mobile BI Extreme Analytics Social Core for For IT and First experience Big data Capture the innovation Department for BI Real-time decision Complete BI Fast time-to- Content to point Predictive Opinion and Suite value of impact Facts Continued Connected to Expand to Leverage the Leadership the Enterprise untapped users network ©2011 SAP AG. All rights reserved. 28
  • 26.
    SAP Predictive Analytics -Investments across the portfolio Industry / LOB Applications HPA Customer Analytics, HPA Instant Compliance, Unified Demand Forecast for BI clients Retail, Smart Meter Analytics, Operational Risk Management, Energy & Environmental Resource Management, Life Sciences, Manufacturing, Project Bingo, Project AHEAD… SAP BusinessObjects Predictive Analysis HANA - Predictive HANA & IQ – Visual „BI‟ SAF / Analysis Library R Integration Numerics algorithms Khimetrics IMSL HANA, IQ, BW, Universes, RDBMS, XLS… ©2011 SAP AG. All rights reserved. 30
  • 27.
    SAP BusinessObjects BusinessIntelligence Strategic Focus BI Core Creative BI Mobile BI Extreme Analytics Social Core for For IT and First experience Big data Capture the innovation Department for BI Real-time decision Complete BI Fast time-to- Content to point Predictive Opinion and Suite value of impact Facts Continued Connected to Expand to Leverage the Leadership the Enterprise untapped users network ©2011 SAP AG. All rights reserved. 32
  • 28.
    The Opportunity withSocial Analytics Engaging People Opinions and Facts Leverage the Network Capture the Decision ©2011 SAP AG. All rights reserved. 33
  • 29.
    75% BIG USER PROLIFERATION Employees INFORM INTELLIGENT $10.66 DATA ALIGN Return ADAPT X2 / Sybase ASE DB2 BW SAP HANA Data Mart OL AP BIG DATA EXPLOSION Oracle Teradata Data Mart 18 Months Unstructured Operational Data Stores Warehouses Data Marts Analytical Stores Data