Your API Deserves More Respect: Make It A Product
Andrew Seward, Technical Product Manager, Esendex
Your API is a product in its own right - it has its own customer base, its own target market, customer journeys, interface considerations, profit margins, features, bugs, strengths and weaknesses. That idea is an easy sell for most of us here, but how do you get your whole company on board, particularly when many of your colleagues haven't heard of APIs before? I will share my experience of changing how Esendex thinks about and approaches its API - where we were with our API and how we went about raising it to be our main product. What worked, what didn't, what problems we encountered, how we overcame them and what we're still trying to figure out. We also want to hear from you and your experiences so we can all benefit from the conclusions you've drawn.