Saudi Arabian businesses are facing disruption from exponentially advancing technologies. The cost declines of technologies like genome sequencing, cloud storage, and renewable energy are creating abundance rather than scarcity. However, most companies are failing to convert these opportunities into value and are becoming "trapped" in the present or future. Leading companies unlock trapped value by building innovation capabilities and processes into their organizational DNA. They execute a "wise pivot" strategy to transform their core businesses, grow new businesses, and scale new growth areas at a rapid pace through the right investment strategies.