Innovation in San Diego
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National Geographic Channel featured San Diego as the only US city in its documentary series "World's Smart Cities" due to its strong technology sector, local innovators, green practices, and quality of life. The documentary explored how San Diego's size, diversity, economy, educational institutions, and community leadership have made it a model for 21st century urban environments driven by technology, talent, and innovation. San Diego was also ranked the best city to launch a startup due to factors like the percentage of small businesses accepting credit cards, operating in high growth industries, and using websites and social media.
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This document discusses innovation, idea generation, prototyping, testing, sourcing and manufacturing. It begins by exploring inspiration behind globally adopted products and services. It then covers the innovation process including analyzing trends, testing prototypes, and sourcing and manufacturing options. The document outlines learning from industry professionals about developing products, services and concepts. It also discusses managing quality through total quality management.
Presentation 2 of 4
The document discusses developing an ideal consumer profile by analyzing consumer trends, segmentation, demographics, psychology, behavior, and contextual influences. It emphasizes understanding the consumer experience and creating a detailed consumer avatar to develop an effective product proposition considering consumers' needs, wants, and decision-making processes. Location, price, and promotion strategies are also important to ensure the product is accessible and beneficial for the target consumer segment.
2020 VISION INNOVATION V1
The document discusses 12 innovations and mega trends for the coming decade:
1. The sharing economy exemplified by services like Uber and AirBnB that allow peer-to-peer sharing.
2. Free access to information, content, and services online as consumers demand free access.
3. The rise of entrepreneurship and startups as traditional businesses make a comeback through personalization.
4. The slow movement embracing handmade and artisanal products focusing on craft techniques.
5. Micro-markets and segmentation using big/small data to target very specific consumer groups.
Brian Hawkins MBA - Speaker Lecturer Keynote
Brian Hawkins is an entrepreneur, trend spotter, consultant, and speaker with over 20 years of experience in consumer trends, branding, and social media. He has consulted for major companies like American Express, BMW, and Nike. As a speaker, Hawkins provides insights into market trends, consumer behavior, effective messaging, and managing teams. He is able to analyze historical context and trends to help organizations adapt to current changes and envision future business environments.
Decades & Generations Presentation
The document discusses different generations and decades, providing context for planning across disciplines. It outlines the characteristics of ordinary, extraordinary positive, and extraordinary negative decades since 1890. The 2010s are predicted to be an extraordinary positive decade based on signs from previous decades. The document also profiles the generations from Baby Boomers to Gen Z and their workplace motivations to provide guidance on communication and achieving results across generations.
More from Brian Hawkins (6)
Innovation in San Diego
- 3. THEY CAME HERE - INNOVATORS https://www.youtube.com/watch?v=JPak6hXigEY
- 4. CONNECT – REGIONAL GROWTH
- 5. National Geographic Channel features San Diego as the only U.S. city in its acclaimed documentary series “World’s Smart Cities”. San Diego was chosen for its strong technology sector, local innovators, green practices, smart public planning and an unparalleled quality of life. Other selection factors included San Diego’s size of population, demographics/cultural diversity, livability, economy and business climate, educational institutions, leadership and strong sense of community. National Geographic Channel's "World's Smart Cities: San Diego" documentary is an unprecedented exploration of the 8th largest U.S. city where technology, talent and innovation create a new urban environment–one that will emerge as a leading city in the 21st century. https://www.youtube.com/watch?v=BiCd80nffF4 SMARTEST CITY IN THE AMERICA’S
- 6. BEST CITY TO LAUNCH A START-UP To generate this list, we evaluated the 50most populous cities in the U.S. on a number of criteria we have found to evince community engagement and availability of relevant resources: • Small businesses as a percentage of total businesses • Percentage of small businesses that accept credit cards • Percentage of small businesses in high growth industries • Percentage of small businesses with Facebook pages and websites • Percentage of businesses with online reviews.
- 9. GROWTH
- 10. PATENTS
- 11. CAPITAL INVESTMENT - VC
- 12. CAPITAL INVESTMENT - ANGEL
- 13. RESEARCH FUNDING