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ANGELA KOCH INNOVATION FACILITATOR INVITRO INNOVATION
https://www.linkedin.com/in/angelakochangela@invitroinnovation.com
1. Only technology holds the key to Innovation
2. Innovation is about newness
3. Innovation is tangible, like a product / service
4. Innovation work must be serious, hard work
5. Innovation is the job of the gifted few
5 INNOVATION ASSUMPTIONS TO SLAY
RUN OUT OF VALUE CREATION STEAM
CONVENTIONAL BUSINESS WISDOM
CONVENTIONAL BUSINESS WISDOM
The past 200 years
have been been a triumph
of the
RATIONAL BRAIN.
TECHNOLOGY HAS BEEN TOUTED
AS THE SAVIOR TO BUSINESS
E is for _________EMOTION
The results are surprising
when we use our
Hearts
as much as our heads
.
An insurance company space people want to hang out in
RETAIL
EXPERIENCE
.
A taxi company that see’s itself in the convenience not transport business
EXPERIENCE
The simple solution shows that innovative
ideas don’t need to be flashy as long as
they meet customers’ needs. Providing
items to customers when they need them
most solves a major pain point.
.
An retail space where introverts can be themselves?
RETAIL
EXPERIENCE
Default Setting - Blind to the human factor
Business is data rich
ME YOU
EMPATHYWe must find ways to close the Empathy Gap
customers
riders
To increase your empathy
BECOME STUDENTS OF HUMAN BEHAVIOUR
We must get out the office
and see our category and
customer with new eyes.
1. Open yourself to diverse experiences
2. Stay open to everyday observation /
observe rather than ask
3. Step into the world of your user
4. Use your own products
5. Hire your customers
MAKE EMPATHY A DISCIPLINE
1. OPEN YOURSELF TO DIVERSE EXPERIENCES
2. STAY OPEN TO EVERYDAY OBSERVATION
/ OBSERVE RATHER THAN ASK
DREW
MANNING
PERSONAL
TRAINER
3. STEP INTO THE WORLD OF YOUR USER
Gained 30kg in 6 months then lost it!
STEP INTO THE WORLD OF YOUR USER
4. USE YOUR OWN PRODUCTS
5. HIRE YOUR CUSTOMERS
I started hiring high school kids on a part-
time basis. They lived and breathed
snowboarding, and a couple of them went on
to become world champions. Through them,
I learned more about the sport and the
market than I knew possible. That turned out
to be a brilliant move, because they
understood the market differently than I did. –
Founder Jake Burton Carpenter
MAKE EMPATHY A DISCIPLINE
1. Open yourself to diverse experiences
2. Stay open to everyday observation /
observe rather than ask
3. Step into the world of your user
4. Use your own products
5. Hire your customers
The results might surprise You,
when you use your
as much as Your head.

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Innovate from the heart summary

  • 1. To discover new opportunities ANGELA KOCH INNOVATION FACILITATOR INVITRO INNOVATION https://www.linkedin.com/in/angelakochangela@invitroinnovation.com
  • 2. 1. Only technology holds the key to Innovation 2. Innovation is about newness 3. Innovation is tangible, like a product / service 4. Innovation work must be serious, hard work 5. Innovation is the job of the gifted few 5 INNOVATION ASSUMPTIONS TO SLAY
  • 3. RUN OUT OF VALUE CREATION STEAM CONVENTIONAL BUSINESS WISDOM CONVENTIONAL BUSINESS WISDOM
  • 4. The past 200 years have been been a triumph of the RATIONAL BRAIN.
  • 5. TECHNOLOGY HAS BEEN TOUTED AS THE SAVIOR TO BUSINESS
  • 6. E is for _________EMOTION
  • 7. The results are surprising when we use our Hearts as much as our heads
  • 8. . An insurance company space people want to hang out in RETAIL EXPERIENCE
  • 9. . A taxi company that see’s itself in the convenience not transport business EXPERIENCE The simple solution shows that innovative ideas don’t need to be flashy as long as they meet customers’ needs. Providing items to customers when they need them most solves a major pain point.
  • 10. . An retail space where introverts can be themselves? RETAIL EXPERIENCE
  • 11. Default Setting - Blind to the human factor Business is data rich
  • 12. ME YOU EMPATHYWe must find ways to close the Empathy Gap
  • 14. To increase your empathy BECOME STUDENTS OF HUMAN BEHAVIOUR We must get out the office and see our category and customer with new eyes.
  • 15. 1. Open yourself to diverse experiences 2. Stay open to everyday observation / observe rather than ask 3. Step into the world of your user 4. Use your own products 5. Hire your customers MAKE EMPATHY A DISCIPLINE
  • 16. 1. OPEN YOURSELF TO DIVERSE EXPERIENCES
  • 17. 2. STAY OPEN TO EVERYDAY OBSERVATION / OBSERVE RATHER THAN ASK
  • 19. Gained 30kg in 6 months then lost it! STEP INTO THE WORLD OF YOUR USER
  • 20. 4. USE YOUR OWN PRODUCTS
  • 21. 5. HIRE YOUR CUSTOMERS I started hiring high school kids on a part- time basis. They lived and breathed snowboarding, and a couple of them went on to become world champions. Through them, I learned more about the sport and the market than I knew possible. That turned out to be a brilliant move, because they understood the market differently than I did. – Founder Jake Burton Carpenter
  • 22. MAKE EMPATHY A DISCIPLINE 1. Open yourself to diverse experiences 2. Stay open to everyday observation / observe rather than ask 3. Step into the world of your user 4. Use your own products 5. Hire your customers
  • 23. The results might surprise You, when you use your as much as Your head.