This presentation was put together to brief a short project for 2nd year vis comm students at AUCB, about context in design. The aim of the brief was to think about how variables affect the way something is designed. Hopefully it'll make some sense without the talking part!

1. WHO, WHERE, WHY, WHAT...
BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

2. IN TRANSLATIONS OF THE WHERE’S WALLY
FRANCHISE, WALLY HAS OFTEN BEEN GIVEN A
NAME– IN THE LOCALCZECH – VALDÍK, DANISH – HOLGER, DUTCH – WALLY, ESTONIAN –
LANGUAGE:
BULGARIAN OO-OH-LI, CROATIAN – JURA,
VOLLI, FINNISH – VALLU, FRENCH – CHARLIE, GERMAN – WALTER, HEBREW – EFI, HINDI – HETTI, HUNGARIAN –
VILI, ICELANDIC – VALLI, KOREAN – WOLLI, NORWEGIAN – WILLY, PORTUGUESE – WALLY, SPANISH - WALLY, SWEDISH
– VALLE, TURKISH - ALI, AMERICAN ENGLISH – WALDO
Source: http://en.wikipedia.org/wiki/Where%27s_Wally#International_editions
BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

3. WHO: ANYONE
WHERE: INTERNATIONALLY
WHY: TO SELL MORE BOOKS?
WHAT: LOCALISED NAME
BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

4. NOT EVERYONE SEES THE SAME
IN A GIVEN SITUATION.
THIS CAN BE BY DESIGN.
BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY DATE 09/04/12

5. THINK ABOUT WHEN YOU WATCH
A FILM ON A PLANE.
WHAT DO YOU NOTICE?
BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

6. WHO: ANYONE
WHERE: A CONFINED SPACE
WHY: SO MANY REASONS
WHAT: A CENSORED FILM
BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

7. AS A GROUP, THE VIEWERS HAVE BEEN
SUBJECTED TO THE LOWEST COMMON
DENOMINATOR.
BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

8. WHAT IF THE AIRLINE COULD SHOW A
DIFFERENT VERSION OF THE FILM TO
EACH PASSENGER?
WHAT WOULD THEY NEED TO KNOW?
BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

9. IN TODAY’S WORLD WE ARE ONLINE
ACROSS MULTIPLE DEVICES.
WHAT FACTORS CAN WE USE
TO INFLUENCE THE EXPERIENCE (&
HOW DO WE KNOW THESE FACTORS)?
BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

10. CONSIDER SOMEONE ACCESSING A WEBSITE.
WE KNOW WHAT CITY THEY’RE IN.
AND WHAT TIME IT IS.
BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

11. WE ALSO KNOW, THEY’RE MOVING AT THE SPEED
OF AN UNDERGROUND TRAIN.
BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

12. WHO: A COMMUTER
WHERE: CENTRAL LONDON
WHY: THE WEBSITE (NEWS, EMAIL, MAPS?)
WHAT: ON A MOBILE DEVICE
BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

13. HOW CAN WE INFLUENCE IMPROVE
THE EXPERIENCE?
BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

14. BRIEF:
DESIGN TWO SCENARIOS FOR THE
SAME PIECE OF INFORMATION/DATA.
BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

15. CONSIDER:
THE CONTEXT,
THE POSSIBLE LOCATIONS
AND WHO THE USER IS LIKELY TO BE.
BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12