SlideShare a Scribd company logo
INNOV EDHEC
Hang Chen 56654
Jiajing Li 56623
Xianyuan Liao 56582
Yuxuan Zhang 56651
IDEA
2
We decide to design a website and an application named “Innov EDHEC” – EDHEC student platform.
Integrate various social
resources for students Building a Bridge for
Communication
between EDHEC
students in Lille, Nice,
…
Provide a platform to
share experience and life
Convenience
Innovative Newest
Reliability
Multi-functional EDHEC student platform, meets all your needs
Business Model Canvas
3
Key Partners
school faculty
association
companies that want to
advertise in our pages
Key activities
wide selection, newest
information, provide platform
for students’ communication
Value propositions
integrate multi activities,
convenience, reference for
course information,
accessibility, newness, ensure
privacy
Help to solve:
Access to the newest and
variety information
Customer relationships
EDHEC students, visitors
Customer Segments
students, companies, visitors
Key Resources
human resources, IT
infrastructure, financial
support to maintain platform
Channels
website, application,
association promotion
Cost Structure
website maintenance
Revenue Streams
advertisements, kickbacks from associations, festival souvenirs
Key Partners
The Power of PowerPoint | thepopp.com 4
Key Partners Key Suppliers
Key resources
acquiring from
partners
Key activities
partners
perform
◆ school faculty
◆ association
◆ companies that want to advertise in
our pages
◆ From school faculty and associations,
we want to get newest activities
information, permissions to operate
some activities
◆ From companies that want to
advertise, we want to get financial
support
◆ manufacturing company
◆ Provide particular resources (funds)
and activities
Key activities
The Power of PowerPoint | thepopp.com 5
Revenue streams
- sell EDHEC souvenirs
- provide advertisement position to get sponsors and kickbacks
- build second-hand goods trading platform and charge for service
- learn from users’ online behaviour
Key resources
6
Physical Resources Intellectual Resources Human Resources Financial Resources
-IT Infrastructure
-Information System
-Customers Database
-Internet Protocol
-Copyrights and patents
-Information
management
-Risk
Management
-Data Security
-Feedback and
updating to
satisfy customers’
needs
-Legal issues
-Customer
maintenance
-IT function
(supervision)
-Business value
Support
operation,
development,
and innovation
-Service representatives
-Software engineer
(IT people)
-Networking
-Promotion
-General Management
-Advertisement sponsors
-Bonus from Associations
Value Proposition
7
Information
Processing
Networking
Student Autonomy
Integration and Convenience
Convenience
Better access to newest and various
information
Bridge the Campus
Sharing experiences and ideas
among different campuses and
programs
Transparent Study Information
All students’ comments and feedback
Students’ opinions
Visible courses references
Help-wanted
Customer Relationships
8
Automated Service
This type of relationship mixes a more
sophisticated form of customer self-service
with automated processes.
For example, EDHEC students personal
online profiles give them access to buy
souvenirs, booking tickets online or
complete second-hand transaction.
Automated services can recognize
students and their characteristics, and offer
information related to orders or
transactions.
Communities
EDHEC Student Platform maintain online
communities that allow users to exchange
knowledge and solve each other’s
problems.
By using forum, users can share ideas,
experience and information without our
help.
Personal Assistance
This relationship is based on human
interaction. The customer can
communicate with a real customer
representative to get help during the sales
process or after the purchase is complete.
We will provide personal services to
associations and companies to fulfill
customized needs.
Channels
9
website
https://editor.wix.com/html/editor/web/renderer/edit/454f798e-0831-466b-a802-
2702bc793105?metaSiteId=7ac01fbe-eeea-47a2-9ff7-19bf1de407f0&editorSessionId=A774B6F7-5601-
401A-B381-AA7ECEB8CCA3
application
https://snappy.appypie.com/user/app/open-url/3ada23ca2bd2
association promotion
When associations promote for their activities or products, they will mention our web or app
STEPS:
taking customer benefit priority
to help customers to evaluate
our product’s value
Holding activities or distributing
advertisements to raise
awareness about our product
make comparison to other products
to let students choose and purchase
what they need on our platform
Making our product convenient
to use ,delivering our value
proposition to customers
setting feedback module to
support customer and improve
our products
CustomerSegments
10
Associations:
➔who pay for special advertising
space for activity post (in homepage)
➔who pay for kickback per ticket
➔who pay for monthly student
behavior report
EDHEC Students:
➔who want to take part in EDHEC
activities
➔who want to buy EDHEC souvenirs
➔who want to buy sth in second-hand
market
➔who sell stuff in second-hand market
and pay for service charge
Companies:
➔who pay for logo space or
advertising space
visitors:
➔who want to take part in EDHEC
activities
➔who want to buy EDHEC souvenirs
➔who want to buy sth in second-hand
market
Lille
Paris
London
Nice
Singapor
e
M1BBA M2PreMaster
Cost Structure
11
the most important costs:
● website maintenance
● data analysis
● application maintenance fee
expensive activities:
● advertisement
● cost of souvenir production
● other variable costsvalue driven
Cost driven
RevenueStreams
12
● advertisements
Advertisement or
company logo on
homepage to attract
sponsors
15€/logo each month
10€/ad each week
● kickbacks from associations
Every time a person buy a ticket in our
web, we receive 1% kickback
PS: if the activity is free, then no
kickback
● festival souvenirs
Help sell EDHEC souvenirs (from school and
associations)
Produce festival souvenirs and sell them in
the shop page
● Data analysis
Collect and analyse
students’ needs
and wants
to make a monthly
report
1€/month
● Second-
hand market
revenue
1% service charge
for each
successful
transaction
CommissionMarkup Advertising Revenue Model

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list of states and organizations .pdf
 

INNOV EDHEC- A campus platform

  • 1. INNOV EDHEC Hang Chen 56654 Jiajing Li 56623 Xianyuan Liao 56582 Yuxuan Zhang 56651
  • 2. IDEA 2 We decide to design a website and an application named “Innov EDHEC” – EDHEC student platform. Integrate various social resources for students Building a Bridge for Communication between EDHEC students in Lille, Nice, … Provide a platform to share experience and life Convenience Innovative Newest Reliability Multi-functional EDHEC student platform, meets all your needs
  • 3. Business Model Canvas 3 Key Partners school faculty association companies that want to advertise in our pages Key activities wide selection, newest information, provide platform for students’ communication Value propositions integrate multi activities, convenience, reference for course information, accessibility, newness, ensure privacy Help to solve: Access to the newest and variety information Customer relationships EDHEC students, visitors Customer Segments students, companies, visitors Key Resources human resources, IT infrastructure, financial support to maintain platform Channels website, application, association promotion Cost Structure website maintenance Revenue Streams advertisements, kickbacks from associations, festival souvenirs
  • 4. Key Partners The Power of PowerPoint | thepopp.com 4 Key Partners Key Suppliers Key resources acquiring from partners Key activities partners perform ◆ school faculty ◆ association ◆ companies that want to advertise in our pages ◆ From school faculty and associations, we want to get newest activities information, permissions to operate some activities ◆ From companies that want to advertise, we want to get financial support ◆ manufacturing company ◆ Provide particular resources (funds) and activities
  • 5. Key activities The Power of PowerPoint | thepopp.com 5 Revenue streams - sell EDHEC souvenirs - provide advertisement position to get sponsors and kickbacks - build second-hand goods trading platform and charge for service - learn from users’ online behaviour
  • 6. Key resources 6 Physical Resources Intellectual Resources Human Resources Financial Resources -IT Infrastructure -Information System -Customers Database -Internet Protocol -Copyrights and patents -Information management -Risk Management -Data Security -Feedback and updating to satisfy customers’ needs -Legal issues -Customer maintenance -IT function (supervision) -Business value Support operation, development, and innovation -Service representatives -Software engineer (IT people) -Networking -Promotion -General Management -Advertisement sponsors -Bonus from Associations
  • 7. Value Proposition 7 Information Processing Networking Student Autonomy Integration and Convenience Convenience Better access to newest and various information Bridge the Campus Sharing experiences and ideas among different campuses and programs Transparent Study Information All students’ comments and feedback Students’ opinions Visible courses references Help-wanted
  • 8. Customer Relationships 8 Automated Service This type of relationship mixes a more sophisticated form of customer self-service with automated processes. For example, EDHEC students personal online profiles give them access to buy souvenirs, booking tickets online or complete second-hand transaction. Automated services can recognize students and their characteristics, and offer information related to orders or transactions. Communities EDHEC Student Platform maintain online communities that allow users to exchange knowledge and solve each other’s problems. By using forum, users can share ideas, experience and information without our help. Personal Assistance This relationship is based on human interaction. The customer can communicate with a real customer representative to get help during the sales process or after the purchase is complete. We will provide personal services to associations and companies to fulfill customized needs.
  • 9. Channels 9 website https://editor.wix.com/html/editor/web/renderer/edit/454f798e-0831-466b-a802- 2702bc793105?metaSiteId=7ac01fbe-eeea-47a2-9ff7-19bf1de407f0&editorSessionId=A774B6F7-5601- 401A-B381-AA7ECEB8CCA3 application https://snappy.appypie.com/user/app/open-url/3ada23ca2bd2 association promotion When associations promote for their activities or products, they will mention our web or app STEPS: taking customer benefit priority to help customers to evaluate our product’s value Holding activities or distributing advertisements to raise awareness about our product make comparison to other products to let students choose and purchase what they need on our platform Making our product convenient to use ,delivering our value proposition to customers setting feedback module to support customer and improve our products
  • 10. CustomerSegments 10 Associations: ➔who pay for special advertising space for activity post (in homepage) ➔who pay for kickback per ticket ➔who pay for monthly student behavior report EDHEC Students: ➔who want to take part in EDHEC activities ➔who want to buy EDHEC souvenirs ➔who want to buy sth in second-hand market ➔who sell stuff in second-hand market and pay for service charge Companies: ➔who pay for logo space or advertising space visitors: ➔who want to take part in EDHEC activities ➔who want to buy EDHEC souvenirs ➔who want to buy sth in second-hand market Lille Paris London Nice Singapor e M1BBA M2PreMaster
  • 11. Cost Structure 11 the most important costs: ● website maintenance ● data analysis ● application maintenance fee expensive activities: ● advertisement ● cost of souvenir production ● other variable costsvalue driven Cost driven
  • 12. RevenueStreams 12 ● advertisements Advertisement or company logo on homepage to attract sponsors 15€/logo each month 10€/ad each week ● kickbacks from associations Every time a person buy a ticket in our web, we receive 1% kickback PS: if the activity is free, then no kickback ● festival souvenirs Help sell EDHEC souvenirs (from school and associations) Produce festival souvenirs and sell them in the shop page ● Data analysis Collect and analyse students’ needs and wants to make a monthly report 1€/month ● Second- hand market revenue 1% service charge for each successful transaction CommissionMarkup Advertising Revenue Model