3. The era of outbound
is coming to a close.
Consumers are now in control. They’ll come
to you when they want your product BUT you
must be there when they do. This is ‘inbound’
marketing.
4. Hotel guests visit an
of travelers report they
average of 22 websites 48% changed their original
before making a choice.
hotel choice as a result
of Facebook.
of travelers post
50%
reviews.
of Facebook users post
76% their vacation photos.
of travelers report
81% reviews are important.
of American travelers
62% find and book travel
of travelers report they
49% would not book a hotel
products via search
engines.
without a review.
Americans with house-
of Facebook users
50% hold incomes of more
report that friends’
than $100,000 are 2x
travel photos influenced
as likely to book travel
their holiday plans.
arrangements online.
