Please enjoy this presentation on Travel Trends that Matter for the hospitality and tourism industry done by Richard Dunbar, Director of Partnerships at Flip.to. He will touch on the importance of content marketing, the value of engaging imagery, and more.

1. Travel trends that matter

2. OTAs

3. Expedia spent $2.8 billion on marketing
its collective brands in 2014.
In 2015, OTA booking growth was
12.7% vs. 6.8% for brand.com.

4. AirBnB &
sharing sites

5. “When hotels aren’t selling out even during a major city
event because companies such as Airbnb or VRBO are
attracting guests, that means hotels will give Hotwire
more availabilities to fill rooms at the discounted prices
that consumers will be ready to book.”
– Henrik Kjellberg (President, Hotwire)

6. OTAs are capitalizing on
hotel’s unpreparedness to
address these sites.
The experience play – AirBnB
City Hosts.

7. Guests are visiting, on average, about 38 sites before making a travel
decision over the course of about 45 days before actually booking.
On top of this, travelers are spending about 25% more time researching
and booking hotels than they are flights.

9. Book & Hotel Stay
Extended Guest Interactions

12. 44% of people are most likely to respond to and engage with brands that
post photos over any other type of media.
Over 40% of travelers worldwide chose a vacation destination based on
“how fun it looked.”
>50% of people polled used a social media platform at some point to get
travel inspiration.
Content Marketing

13. Content with confidence

14. On average, there are 1,500 posts a user
could see at any given moment.
Ultimately, Facebook cares about quality
content, and keeping users engaged.
Zuckerberg’s Law
State of the News Feed

15. Your content is posted to a
small subset of your
followers, but it reaches a
larger audience if your posts
have historically shown to
be more engaging.
Who sees your posts

16. 92% say they trust “earned” media
above all other forms of advertising.
Micro-moments matter
Friends & family, and online
sources are critical in the
travel decision process.
56% of leisure travelers
cite friends, family, or
colleagues as one of their
top sources of travel
planning inspiration.

17. Reaching and inspiring the guest at the right time
and in the right way is critical for hotel marketers.
Aspiration and experience will be the key differentiator for hotels serious
about competing.

18. http://flip.to