Initial "Marketing Schools" Please respond to the following: Evaluate the idea that educators must “sell” their ideas about how schools should be organized. Determine where you stand on this idea and explain why. Determine how best to identify the needs of the stakeholders that the schools should serve. Provide support for your viewpoint that will address potential issues raised by people who disagree. Peer Response I think that the idea that teachers have to sell their ideas is understandable but at times unnecessary. I should not have to sell someone of power on the idea that my school needs more resources when you can clearly see it. I understand that at times, you may have to sell specifics on how to get those resources (to an extent), but teachers work in this field everyday, our voice should have more say than anyone’s and I do not think it always does. It is one thing to tell someone an idea but it is another when I have to try to convince you of something that is evident. My school district is pretty much behind any type of academic reform we can introduce in our classroom. My district is actually reshaping our whole system; “The urgency of the reform effort was necessitated by low student performance outcomes, the low-student performance outcomes, the introduction of significantly higher academic standards, an organization culture challenged by mistrust and negative public perception of the school system” (MNPS,p.1, 2012). MNPS has employed a ‘Theory of System Change’ that embodies (MNPS, p.3, 2012) which fosters personalized learning in the classroom. Research has shown that this component will improve the “student success rate”. I see stakeholders at the school I serve in 3 phases/tiers. I look at the relationships of the administration (principals, district personal, investment members and instructional coaches), relationships of the instructional staff (teachers and support staff) and finally the relationships of community stakeholders (community members, students and parents). The 3 tiers I have mentioned is also the way I would prioritize communication. I would first want to get buy in from the individuals who makes the decision and would the adopters of my program. I would want to consider their overall vision and needs for this school which is step 3 in the developmental and information decision process models ‘visualization’ of the adopter. I know that there are opposing views to the way I view stakeholders. The last tier I mentioned is not to say that those groups of people are least important, in fact they are the reason that we do what we do, so I would like to address all the other groups in order to serve students and community holistically. In a study conducted by Hughes, Matt, and O’Reily (2015) they noted that [teacher] “participants responded regarding their experiences of perceive support, received support, and how they feel support affects teacher retention” (p.130). Emotional, technical, ins ...