RICS Building Surveying Conference 2016 - PR - SHsch2011
The document discusses public relations (PR) and media relations strategies for building surveying firms. It emphasizes that PR needs to be part of an aligned marketing and business development strategy to achieve a firm's objectives. It provides tips for crafting newsworthy stories and effectively pitching them to media outlets, including ensuring the story is truly newsworthy, pitching to the right person, building relationships with reporters, and having good timing. The overall message is that great PR is important and firms should tell their own stories before others tell them.
Hyatt Place Sales Presentation - GENERATION 1Heidy Zerr
Hyatt Place combines style and innovation to create a new hotel experience for today's travelers. The hotel offers spacious rooms with comfortable beds and furniture along with amenities like a refrigerator, coffee maker, and large TV. Guests have access to free Wi-Fi, a fitness center, pool, and breakfast is included. The hotel also provides meeting spaces and packages tailored to customer needs.
Hotels promotion in concept development
Preparation and distribution of media press releases about the hotel, initiating publications.
Organization of press tours.
Cross-promotions with leading Russian media.
Media monitoring, providing information on the effectiveness of PR- communications.
Analytics and KPI‘s .
The Plaza Athénée hotel in Paris has a historic background dating back to the early 20th century. It underwent renovations in the 1930s and 1940s. Today, it caters to an international clientele through its luxurious rooms and suites, high-end restaurants led by famous chefs, a spa, and cultural events. It maintains a reputation as one of Paris' premier luxury hotels through strategic pricing, collaboration with brands like Dior, and cultivating publicity through fashion weeks, movie productions, and heritage events.
International architecture and interior design firm dwp was commissioned to lead the design for Emaar's brand new offices in Emaar Square, Dubai, UAE. Emaar, as one of the world's largest property developers, wanted to reinvigorate their team and have a new vibrant workplace.
dwp translated their vision for the future into an extraordinary design aesthetic, as a clear reflection of the Emaar brand, spread over 3 levels and 6,250 sqm. The client brief required plenty of natural daylight, long worktables and work stations, an open-plan with no doors, taking a loft style, with a collaborative and communicative approach. The number of individual offices had to be minimised and implemented with the use of glass panelling.
The results speak for themselves, with an impactful workspace, inviting for clients and motivating for the team. dwp created a dynamic and highly collaborative workspace, which has exceeded client expectations. Furthermore, upon completion, dwp's design won the Middle East Interior Design Award 2014, for the 'large corporate space' category.
Hyatt Hotels & Resorts is a global hotel company that aims to provide authentic hospitality through its various hotel brands, including Park Hyatt, Hyatt Regency, and Hyatt Place. A SWOT analysis identified strengths in using some social media currently, as well as opportunities to better engage customers, but also weaknesses in defining its voice and threats from more engaged competitors. Hyatt's goals for social media include promoting customer interaction, increasing revenue and brand awareness. It currently has a website and presence on YouTube, Facebook, Twitter and LinkedIn but needs to improve strategy and develop internal support to become a social media leader in the travel industry.
RICS Building Surveying Conference 2016 - PR - SHsch2011
The document discusses public relations (PR) and media relations strategies for building surveying firms. It emphasizes that PR needs to be part of an aligned marketing and business development strategy to achieve a firm's objectives. It provides tips for crafting newsworthy stories and effectively pitching them to media outlets, including ensuring the story is truly newsworthy, pitching to the right person, building relationships with reporters, and having good timing. The overall message is that great PR is important and firms should tell their own stories before others tell them.
Hyatt Place Sales Presentation - GENERATION 1Heidy Zerr
Hyatt Place combines style and innovation to create a new hotel experience for today's travelers. The hotel offers spacious rooms with comfortable beds and furniture along with amenities like a refrigerator, coffee maker, and large TV. Guests have access to free Wi-Fi, a fitness center, pool, and breakfast is included. The hotel also provides meeting spaces and packages tailored to customer needs.
Hotels promotion in concept development
Preparation and distribution of media press releases about the hotel, initiating publications.
Organization of press tours.
Cross-promotions with leading Russian media.
Media monitoring, providing information on the effectiveness of PR- communications.
Analytics and KPI‘s .
The Plaza Athénée hotel in Paris has a historic background dating back to the early 20th century. It underwent renovations in the 1930s and 1940s. Today, it caters to an international clientele through its luxurious rooms and suites, high-end restaurants led by famous chefs, a spa, and cultural events. It maintains a reputation as one of Paris' premier luxury hotels through strategic pricing, collaboration with brands like Dior, and cultivating publicity through fashion weeks, movie productions, and heritage events.
International architecture and interior design firm dwp was commissioned to lead the design for Emaar's brand new offices in Emaar Square, Dubai, UAE. Emaar, as one of the world's largest property developers, wanted to reinvigorate their team and have a new vibrant workplace.
dwp translated their vision for the future into an extraordinary design aesthetic, as a clear reflection of the Emaar brand, spread over 3 levels and 6,250 sqm. The client brief required plenty of natural daylight, long worktables and work stations, an open-plan with no doors, taking a loft style, with a collaborative and communicative approach. The number of individual offices had to be minimised and implemented with the use of glass panelling.
The results speak for themselves, with an impactful workspace, inviting for clients and motivating for the team. dwp created a dynamic and highly collaborative workspace, which has exceeded client expectations. Furthermore, upon completion, dwp's design won the Middle East Interior Design Award 2014, for the 'large corporate space' category.
Hyatt Hotels & Resorts is a global hotel company that aims to provide authentic hospitality through its various hotel brands, including Park Hyatt, Hyatt Regency, and Hyatt Place. A SWOT analysis identified strengths in using some social media currently, as well as opportunities to better engage customers, but also weaknesses in defining its voice and threats from more engaged competitors. Hyatt's goals for social media include promoting customer interaction, increasing revenue and brand awareness. It currently has a website and presence on YouTube, Facebook, Twitter and LinkedIn but needs to improve strategy and develop internal support to become a social media leader in the travel industry.
Horror Focus Group & Questionnaire Analysissamhodgson105
The focus group provided useful insights for the target audience of 16-17 year old males. They enjoyed elements of gore, fear that stays with you, and wondering what's behind closed doors. Characters should be relatable. The villain's actions are important, not the villain itself.
The online questionnaire with 15 respondents of various ages provided additional perspectives. Most felt the genre should be clear from the opening. Opinions varied on cliffhangers. Soundtrack, atmosphere, characters, and location representing the genre were deemed important by most.
Common horror audiences include younger adults and teenagers. While males are regularly targeted, recent films have increased female audiences by including female protagonists. The production will aim for a
2016 briefing event featuring Forrester Research. We present our key content trends to help brands connect more in 2016: both with their customers and across silos in their organisation.
The document discusses public relations for hotels. It begins with an introduction of the presenter and defines public relations as managing reputation to build understanding and influence opinion. It then explains that hotel public relations includes activities like press outreach and events. The document outlines the power of PR in generating awareness more cost effectively than advertising. Finally, it provides steps to create a successful PR plan, including defining objectives, audiences, story angles, and making compelling pitches to media. The key takeaway is that hotel PR requires knowledge of the property and audience and creating newsworthy stories to network and follow up.
dwp|buzz provides PR and marketing communications services across a network of fifteen locations throughout Asia, Australia, the Middle East and beyond.
dwp now delivers its iconic flair for design in a merger with the marketing communication services of boutique agency Bed Buzz.
dwp|buzz provides the following professional services:
Event Management | Public Relations | Branding and Design | Corporate Communications | Digital Marketing | Hospitality Concepts
Get in touch with us today at info@dwpbuzz.com and find out how we can add inspiration to the way you communicate your business.
The document discusses travel promotion and public relations. It notes that PR plays a key role in stimulating travel desire, facilitating travel arrangements, and ensuring visitor satisfaction. PR tools to stimulate interest include articles, brochures, videos and websites promoting locations. Crisis management is also important, as seen in cases like the Natalee Holloway disappearance in Aruba and an engine fire on a cruise ship, and requires centralizing information, reassuring travelers of safety, and providing refunds when necessary. Targeting specific audiences like retirees and packaging niche trips are also discussed.
2016 Social PR Secrets, Trends and Faves Lisa Buyer
Lisa Buyer dropped in on BYU public relations and communications students for a day of trading #SocialPRSecrets. On the agenda included what's hot in social media, social media network trends plus Lisa Buyer's most coveted Social PR Secrets to success.
Alternaty - Common mistakes in hotel designAlternaty
Alternaty is pleased to launch the first issue of a multi part series entitled “Common Mistakes in Hotel Planning and Operation”. The series aims to highlight the most common mistakes made by hotel developers and offers advice on how to avoid them.
This first issue, Common Mistakes in Hotel Design, highlights the most common mistakes made during the design process that can have long lasting negative impacts on operations. See our blog at http://blog.alternaty.com/ to download our latest exclusive releases.
Table of content:
- Hotel room design
- Bathroom design
- Food and beverage
- Lobby and public areas
- Back of house
- Spa, gym and swimming pool
- Elevators and corridors
- About Alternaty
Stay tuned for the next issues!
This document outlines a PR plan to reshape Chick-fil-A's image after an anti-gay controversy. The plan has three main objectives: 1) decrease negative media coverage by 35% by promoting diversity and recycling initiatives, 2) decrease affiliation with Dan Cathy by 20% through employee recognition and a food drive, 3) position Chick-fil-A as the most eco-friendly fast food restaurant. Strategies include diversity picnics, social media campaigns, employee awards, and promoting green building practices. The goal is to make Chick-fil-A known for its diversity, community involvement, and environmental stewardship.
Starwood Hotels & Resorts is analyzing opportunities to expand its W Hotels brand into Busan, South Korea. An internal analysis shows Starwood has strong brand recognition and resources but also faces weaknesses in oversaturation and high costs. Externally, South Korea's growing tourism and film industry in Busan presents opportunities, but political divisions and high pollution pose threats. Starwood is considering a new W Hotel in Busan to target young travelers and film festival visitors through unique design elements and partnerships.
Sometimes the biggest obstacle to developing an online marketing strategy is simply not knowing how to get started. But if you understand your buyers and know how you can help solve their problems, a strategy will naturally begin to take shape. Use this simple, interactive template to begin planning your next marketing or PR strategy.
Create a great business introduction presentation with this easy to edit presentation template. Introduce your team, clients and your company effectively.
LINK -> https://www.improvepresentation.com/presentation-templates/introduction-presentation-template
This PR strategy document outlines goals and tasks for 2016 including increasing sticker sales, promoting public chats, and managing local PR activities to increase Viber's presence in Russia. The target audiences are consumers, businesses, and media. Tools include using celebrities and fashion contests to promote chats, maintaining a blog on Viber.com and in-app announcements, attending business events as experts, and keeping close relationships with media through gifts and events.
The purpose of this presentation is to present the major industry and consumer trends affecting the hotel industry, specifically with respect to the digital evolution and online booking.
The document discusses the lighting techniques used in three films: Kingsman: The Secret Service, Before I Disappear, and American Ultra. For Kingsman, natural tones are used with brighter colors or less saturated tones used for CGI scenes. Before I Disappear features dark lighting with colored LED lights and filters to make scenes more vibrant. American Ultra starts with natural tones but gets darker and more saturated as the intensity increases, with lights placed both in front of and behind actors to convey being chased.
The document provides information on several film production and distribution companies, including Working Title Films, Studio Canal, Marv Films, O2 Films, Peapie Films, and others. It discusses the genres and major studio partners for films produced by these companies, such as Shaun of the Dead, Kick Ass, and Kingsman: The Secret Service. The document also provides background on Working Title Films, Studio Canal, and Marv Films, including their origins, typical genres, and partnership structures.
The document discusses different film title fonts and how they are designed to convey information about the film's genre through subtle cues while distracting from explicitly stating the genre. Some fonts hide "The" in letters to seem more sophisticated while obscuring the comedy genre. Others use bolding, special effects, or unique individual letters to hint at comedic, action, or thriller elements in a subtle, quirky way without outright declaring the genre.
This document provides a guide for creating a film and outlines key elements such as setting, costumes, camerawork, titles, story, genre, and character introductions. It serves as a checklist or framework for filmmakers to consider important visual and narrative components in their work.
This mood board is for an opening and includes ideas for music, costumes and images that will be featured in the film. It aims to convey the overall tone and aesthetic that will be presented at the start through sensory elements like sound, appearance and visuals. In 3 sentences or less, the document outlines planning for setting the scene and tone at the beginning of a movie through various artistic elements.
Horror Focus Group & Questionnaire Analysissamhodgson105
The focus group provided useful insights for the target audience of 16-17 year old males. They enjoyed elements of gore, fear that stays with you, and wondering what's behind closed doors. Characters should be relatable. The villain's actions are important, not the villain itself.
The online questionnaire with 15 respondents of various ages provided additional perspectives. Most felt the genre should be clear from the opening. Opinions varied on cliffhangers. Soundtrack, atmosphere, characters, and location representing the genre were deemed important by most.
Common horror audiences include younger adults and teenagers. While males are regularly targeted, recent films have increased female audiences by including female protagonists. The production will aim for a
2016 briefing event featuring Forrester Research. We present our key content trends to help brands connect more in 2016: both with their customers and across silos in their organisation.
The document discusses public relations for hotels. It begins with an introduction of the presenter and defines public relations as managing reputation to build understanding and influence opinion. It then explains that hotel public relations includes activities like press outreach and events. The document outlines the power of PR in generating awareness more cost effectively than advertising. Finally, it provides steps to create a successful PR plan, including defining objectives, audiences, story angles, and making compelling pitches to media. The key takeaway is that hotel PR requires knowledge of the property and audience and creating newsworthy stories to network and follow up.
dwp|buzz provides PR and marketing communications services across a network of fifteen locations throughout Asia, Australia, the Middle East and beyond.
dwp now delivers its iconic flair for design in a merger with the marketing communication services of boutique agency Bed Buzz.
dwp|buzz provides the following professional services:
Event Management | Public Relations | Branding and Design | Corporate Communications | Digital Marketing | Hospitality Concepts
Get in touch with us today at info@dwpbuzz.com and find out how we can add inspiration to the way you communicate your business.
The document discusses travel promotion and public relations. It notes that PR plays a key role in stimulating travel desire, facilitating travel arrangements, and ensuring visitor satisfaction. PR tools to stimulate interest include articles, brochures, videos and websites promoting locations. Crisis management is also important, as seen in cases like the Natalee Holloway disappearance in Aruba and an engine fire on a cruise ship, and requires centralizing information, reassuring travelers of safety, and providing refunds when necessary. Targeting specific audiences like retirees and packaging niche trips are also discussed.
2016 Social PR Secrets, Trends and Faves Lisa Buyer
Lisa Buyer dropped in on BYU public relations and communications students for a day of trading #SocialPRSecrets. On the agenda included what's hot in social media, social media network trends plus Lisa Buyer's most coveted Social PR Secrets to success.
Alternaty - Common mistakes in hotel designAlternaty
Alternaty is pleased to launch the first issue of a multi part series entitled “Common Mistakes in Hotel Planning and Operation”. The series aims to highlight the most common mistakes made by hotel developers and offers advice on how to avoid them.
This first issue, Common Mistakes in Hotel Design, highlights the most common mistakes made during the design process that can have long lasting negative impacts on operations. See our blog at http://blog.alternaty.com/ to download our latest exclusive releases.
Table of content:
- Hotel room design
- Bathroom design
- Food and beverage
- Lobby and public areas
- Back of house
- Spa, gym and swimming pool
- Elevators and corridors
- About Alternaty
Stay tuned for the next issues!
This document outlines a PR plan to reshape Chick-fil-A's image after an anti-gay controversy. The plan has three main objectives: 1) decrease negative media coverage by 35% by promoting diversity and recycling initiatives, 2) decrease affiliation with Dan Cathy by 20% through employee recognition and a food drive, 3) position Chick-fil-A as the most eco-friendly fast food restaurant. Strategies include diversity picnics, social media campaigns, employee awards, and promoting green building practices. The goal is to make Chick-fil-A known for its diversity, community involvement, and environmental stewardship.
Starwood Hotels & Resorts is analyzing opportunities to expand its W Hotels brand into Busan, South Korea. An internal analysis shows Starwood has strong brand recognition and resources but also faces weaknesses in oversaturation and high costs. Externally, South Korea's growing tourism and film industry in Busan presents opportunities, but political divisions and high pollution pose threats. Starwood is considering a new W Hotel in Busan to target young travelers and film festival visitors through unique design elements and partnerships.
Sometimes the biggest obstacle to developing an online marketing strategy is simply not knowing how to get started. But if you understand your buyers and know how you can help solve their problems, a strategy will naturally begin to take shape. Use this simple, interactive template to begin planning your next marketing or PR strategy.
Create a great business introduction presentation with this easy to edit presentation template. Introduce your team, clients and your company effectively.
LINK -> https://www.improvepresentation.com/presentation-templates/introduction-presentation-template
This PR strategy document outlines goals and tasks for 2016 including increasing sticker sales, promoting public chats, and managing local PR activities to increase Viber's presence in Russia. The target audiences are consumers, businesses, and media. Tools include using celebrities and fashion contests to promote chats, maintaining a blog on Viber.com and in-app announcements, attending business events as experts, and keeping close relationships with media through gifts and events.
The purpose of this presentation is to present the major industry and consumer trends affecting the hotel industry, specifically with respect to the digital evolution and online booking.
The document discusses the lighting techniques used in three films: Kingsman: The Secret Service, Before I Disappear, and American Ultra. For Kingsman, natural tones are used with brighter colors or less saturated tones used for CGI scenes. Before I Disappear features dark lighting with colored LED lights and filters to make scenes more vibrant. American Ultra starts with natural tones but gets darker and more saturated as the intensity increases, with lights placed both in front of and behind actors to convey being chased.
The document provides information on several film production and distribution companies, including Working Title Films, Studio Canal, Marv Films, O2 Films, Peapie Films, and others. It discusses the genres and major studio partners for films produced by these companies, such as Shaun of the Dead, Kick Ass, and Kingsman: The Secret Service. The document also provides background on Working Title Films, Studio Canal, and Marv Films, including their origins, typical genres, and partnership structures.
The document discusses different film title fonts and how they are designed to convey information about the film's genre through subtle cues while distracting from explicitly stating the genre. Some fonts hide "The" in letters to seem more sophisticated while obscuring the comedy genre. Others use bolding, special effects, or unique individual letters to hint at comedic, action, or thriller elements in a subtle, quirky way without outright declaring the genre.
This document provides a guide for creating a film and outlines key elements such as setting, costumes, camerawork, titles, story, genre, and character introductions. It serves as a checklist or framework for filmmakers to consider important visual and narrative components in their work.
This mood board is for an opening and includes ideas for music, costumes and images that will be featured in the film. It aims to convey the overall tone and aesthetic that will be presented at the start through sensory elements like sound, appearance and visuals. In 3 sentences or less, the document outlines planning for setting the scene and tone at the beginning of a movie through various artistic elements.
This mood board is for an opening and includes ideas for music, costumes and images that will be featured in the film. It aims to convey the overall tone and feel for the opening through visual and audio references. In 3 sentences or less, the document outlines planning for creative elements in an upcoming film's introductory section.
The cherry: beauty, softness, its heart-shaped plastic has inspired artists since Antiquity. Cherries and strawberries were considered the fruits of paradise and thus represented the souls of men.
This tutorial offers a step-by-step guide on how to effectively use Pinterest. It covers the basics such as account creation and navigation, as well as advanced techniques including creating eye-catching pins and optimizing your profile. The tutorial also explores collaboration and networking on the platform. With visual illustrations and clear instructions, this tutorial will equip you with the skills to navigate Pinterest confidently and achieve your goals.
This document announces the winners of the 2024 Youth Poster Contest organized by MATFORCE. It lists the grand prize and age category winners for grades K-6, 7-12, and individual age groups from 5 years old to 18 years old.
Heart Touching Romantic Love Shayari In English with ImagesShort Good Quotes
Explore our beautiful collection of Romantic Love Shayari in English to express your love. These heartfelt shayaris are perfect for sharing with your loved one. Get the best words to show your love and care.
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