In Brazil, Valentine's Day is known as "Dia dos Namorados" and is celebrated on June 12th. This date was chosen as it precedes "Festa Junina", when single women perform rituals to find a partner. February 14th Valentine's Day is not celebrated due to its proximity to Carnival, seen as a holiday of debauchery. "Dia dos Namorados" boosts sales through gift buying, and is a time to show affection for a partner without expecting anything in return.